AM/PM Podcast

Seller Assistant workflows are now in Seller Central. There's a new selling partner plugin for AI tools. And now you can get payouts every 24 hours. These and more on this episode of The Weekly Buzz live from Amazon Accelerate 2026!

We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon gives sellers an even smarter Seller Assistant and a new plugin for Amazon Quick and Anthropic’s Claude

In episode 557 of the AM/PM Podcast and Weekly Buzz, Carrie discusses:

Is your Amazon listing leaving sales behind? Learn how to uncover missing keywords, analyze competitors, use AI, and optimize your listing for stronger rankings, ads, and Q4 sales this year.

Is your Amazon listing truly optimized, or are missing keywords quietly costing you traffic and sales? In this episode, Bradley Sutton walks through a complete Amazon listing audit designed to help sellers prepare for Q4 and beyond. Using an underperforming handwriting workbook as a real-world example, he reveals how to identify the right competitors, uncover valuable keyword opportunities, and determine exactly where an existing listing is falling short.

Bradley demonstrates how to build a comprehensive keyword bank using Amazon Brand Analytics, Search Query Performance, Cerebro, historical rankings, and competitors’ sponsored placements. He also explains how to narrow hundreds of results into the 20 to 30 phrases that matter most based on sales history, search volume, competitive performance, and relevance. By incorporating these phrases naturally, sellers can improve how Amazon understands their products and increase their potential to rank organically and perform better in advertising.

The episode also explores how Helium 10’s MCP, tools, and the AI Agent can accelerate listing optimization. Bradley uses Listing Builder’s AI workflow to generate a stronger title, bullet points, item highlights, and product description, significantly improving the listing’s keyword coverage and competitive score. He also shares ways to use customer reviews, TikTok Shop Review Insights, and common Alexa shopping questions to ensure the copy addresses the benefits and concerns shoppers care about most.

Whether you manage one important product or dozens of listings, this workflow provides a clear path toward stronger optimization. AI can make the process faster, but the biggest results come from combining technology with thoughtful competitor selection, reliable keyword data, and human judgment. Audit your listings now, uncover the opportunities you have been missing, and give your products a stronger foundation for lasting growth.

In episode 556 of the AM/PM Podcast, Bradley talks about:

Amazon title changes could cost sellers thousands. Plus, Prime Big Deal Days are announced, and ChatGPT advertising may be coming soon. Get this week’s top e-commerce news.

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Huge Potential Amazon Title Issue!

Subscribe to the AM/PM Podcast on YouTube and turn on notifications for an upcoming masterclass on keyword research and building listings in 2026 and 2027. 

In episode 555 of the AM/PM Podcast and Weekly Buzz, Bradley covers:

Discover powerful prompts you can run with Helium, Helium 10’s new built-in AI agent, to uncover keyword gaps, analyze competitors, optimize listings, and find new opportunities.

Helium 10 has a powerful new AI agent and it works directly inside the Helium 10 platform. In this episode, Bradley Sutton and Andrew Bell reveal advanced prompts sellers can run with Helium to analyze their Amazon businesses, uncover hidden opportunities, and turn marketplace data into actionable strategies without needing a separate paid AI subscription.

Bradley demonstrates how Helium can identify the keywords potentially driving changes in competitors’ sales, uncover valuable rankings your products have lost, and find underserved product opportunities. He also shows how sellers can analyze their Brand Analytics visibility and discover Sponsored Brands video keywords their competitors are targeting but they are currently missing.

Andrew takes Helium’s capabilities even further, using detailed prompts to build comprehensive keyword banks from Cerebro, Magnet, Brand Analytics, historical rankings, and other Helium 10 data sources. He also demonstrates how the new AI agent can research competitors, allocate keywords, and fully optimize an Amazon listing, including its title, bullet points, description, and Alexa for Shopping Q&A, all from inside Helium 10.

These prompts show that Helium is much more than a chatbot. It is an AI agent that can work across Helium 10’s tools, analyze real marketplace data, and help sellers make smarter decisions faster. Start testing these prompts inside your Helium 10 account, keep refining your follow-up questions, and discover what becomes possible when your data and AI finally work together.

In episode 554 of the AM/PM Podcast, Bradley and Andrew discuss:

US livestream shopping surges, Amazon updates seller insurance rules, and Helium 10 launches powerful new MCP tools for Walmart, ads, keyword research, and more.

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot

https://www.cnbc.com/2026/09/01/tiktok-whatnot-livestream-shopping.html

New Commercial Liability Insurance Requirements effective November 2, 2026

https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOVI1Q0hRUUNWSlc5VjNE

Your Account Health Rating now rewards great customer service

https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUzJDVzlXWjM0NTJDVVpY

Prime Big Deal Days deals deadline extended

https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHN1dWUE5RN0dBSkUzTkNF

New Amazon MCP Features

Create Amazon coupons faster with fewer steps

https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVFZOODhGUEM1VktETkw5

https://ecommercenews.eu/tiktok-shop-opens-cross-border-sales-between-eu-and-uk/

(Timestamps) - 

In episode 553 of the AM/PM Podcast and Weekly Buzz, Bradley covers:

Turn hours of Amazon research into minutes with these Helium 10 MCP prompts and skills that uncover keyword gaps, ad opportunities, product risks, and smarter ways to grow your e-commerce business faster.

What if hours of Amazon research could be completed in just a few minutes? In this episode, Bradley Sutton explores how sellers can utilize Claude Skills and Prompts with the Helium 10 MCP to streamline complicated workflows involving Cerebro, Keyword Tracker, Brand Analytics, Search Query Performance, Profits, and Ads. Instead of downloading reports and comparing spreadsheets manually, sellers can use a single prompt to uncover competitor strategies, seasonal keywords, organic ranking gaps, and overlooked advertising opportunities.

Bradley also explains how reusable AI skills can take this automation even further. He demonstrates an Amazon Recommended Rank skill that reveals how Amazon interprets a product and which keywords it considers most relevant. This can help sellers understand why a listing is struggling to receive impressions, discover valuable keywords with no organic placement, and identify stronger advertising opportunities based on Amazon’s own relevancy data.

The episode also highlights creative submissions from the Helium 10 MCP Skills and Prompts hackathon contest. These include tools for diagnosing product performance, completing in-depth ASIN teardowns, analyzing Search Query Performance data, researching keywords across multiple marketplaces, reallocating advertising spend based on organic rankings, and scoring new product opportunities. Each example shows how sellers can transform fragmented data into clear reports, visual dashboards, and prioritized actions.

The biggest opportunity, however, is not simply copying somebody else’s workflow. It is creating prompts and skills designed around the exact needs of your business. Whether you want to audit advertising performance, monitor keyword rankings, automate monthly inventory reporting, or evaluate your next product idea, AI can help you make faster and better-informed decisions. Start building your own workflows today, because the sellers who learn to turn data into action will be the ones best prepared to grow tomorrow.

In episode 551 of the AM/PM Podcast, Bradley talks about:

Amazon creators can now tag Amazon products. Authors can now advertise their audiobooks and new exclusive, limited-time deals. These and more on this week's episode of the Weekly Buzz!

We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

YouTube Shopping Creators can now tag Amazon products

Register at https://h10.me/agentwebinar or https://streamyard.com/watch/RqVbZTMyfG5z

Secure your seat at http://h10.me/elitealibaba

In episode 551 of the AM/PM Podcast and Weekly Buzz, Carrie talks about:

Why did a TikTok Shop brand lose 96% of its sales? Discover what went wrong and the creator strategy being used to revive it, rebuild momentum, and drive more Amazon sales.

What happens when a TikTok Shop brand generating approximately $200,000 per month suddenly loses 96% of its sales? In this episode, Bradley Sutton welcomes Chris Lyell, CEO of Octane Labs, to examine the dramatic decline of Grooved Learning and reveal the strategy his team is using to rebuild it. After falling to around $8,000 in monthly revenue, the brand provides a powerful case study of how quickly momentum can disappear when a TikTok Shop content engine stops running.

The conversation also breaks down how new brands can generate their first TikTok Shop sales without an established creator network. Chris explains how paid creator platforms can help sellers build an initial library of content, create social proof, and attract more experienced affiliates. He also shares how to write concise creator briefs, structure commissions, use targeted collaborations instead of crowded direct messages, and continually feed fresh content into GMV Max campaigns. Without that steady flow of new videos, even successful TikTok Shop listings can lose momentum within weeks.

TikTok’s impact can extend far beyond sales completed on the platform. Chris has seen branded Amazon searches increase by 600% to 700% after products gained attention on TikTok, helping sellers reduce PPC dependence and improve their overall margins. The lesson is clear: TikTok Shop success is not built on one viral video. It comes from creating a repeatable system that supports creators, produces content consistently, and turns attention into momentum across every sales channel. Build the engine, keep fueling it, and even a struggling brand can find its way back to growth.

In episode 550 of the AM/PM Podcast, Bradley and Chris discuss:

Amazon is testing MCF with Prime. Walmart and TikTok Shop sales are absolutely booming. 10 new AI features that will help your Amazon, Walmart, or TikTok Shop business. These and more on today's Weekly Buzz episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Walmart e-commerce sales surge as CEO touts 'price, speed and convenience'

In episode 549 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:

Discover how Amazon Global Logistics could simplify your supply chain, reduce surprise fees, speed up FBA inventory, and change how you ship products globally.

Getting inventory from your factory into Amazon FBA can be one of the most complicated parts of running an ecommerce business. Between freight forwarders, customs, placement options, unexpected fees, and changing transit times, sellers have plenty of decisions to make. In this episode, Bradley Sutton sits down with Alex Berry, who leads Amazon Global Logistics (AGL), to break down how the program works and where it fits into an Amazon seller's supply chain.

Alex explains how AGL differs from traditional freight forwarding, including Amazon Managed Placement and Seller Managed Placement. Sellers can choose between different approaches for getting inventory distributed across Amazon's five US regions, while AGL also offers air, standard ocean, and fast ocean shipping options. The conversation also tackles Incoterms such as FOB and DDP, Amazon Customs and Trade (ACT), payment options, and one of the biggest headaches in international freight: unexpected fees. Unlike the common "Bill One, Bill Two" model Alex describes in the freight industry, he says AGL provides the price upfront without a second bill filled with additional charges such as detention, demurrage, or driver wait times.

But AGL is continuing to expand. Alex shares updates on dangerous goods support, including electronics with batteries and upcoming lithium-ion battery capabilities, as Amazon works toward supporting more than 99% of ASINs by mid-2027. He also discusses faster routes into the eastern US, premium ocean service into Europe, expanding international shipping lanes, contract pricing for qualifying sellers, and plans that could eventually allow sellers to use AGL to ship directly to non-Amazon destinations such as their own warehouses and 3PLs.

Helium 10 Elite members: Keep an eye on your inbox for a separate AGL link specifically for Elite members.

Whether you're already using a freight forwarder or simply looking for more options, this episode offers a closer look at what Amazon is building on the logistics side of the business. The biggest lesson isn't necessarily that every seller should switch to AGL—it's that sellers should understand their true landed costs, shipping speed, placement strategy, and supply chain options before deciding what works best. The more efficiently you can get inventory where customers need it, the better positioned your business is to stay in stock, protect margins, and keep growing.

In episode 548 of the AM/PM Podcast, Bradley and Alex discuss: