In this powerful episode of Marketing Misfits, Steve Chou from My Wife Quit Her Job dives deep into the psychology behind high-converting eCommerce marketing, why most Amazon sellers are missing the mark with branding, and how the Life Force 8 framework can revolutionize your ads and brand messaging.

💡 Learn how Steve built a 7-figure DTC brand selling personalized handkerchiefs, navigated away from overreliance on Amazon, and used real emotional triggers to build a lasting brand moat. He shares the truth about TikTok Shop, why Google Search is dying, and the power of personal storytelling to dominate in a crowded eComm world. Whether you're selling on Amazon, Shopify, or building your first brand, this episode is a masterclass on sustainable growth, emotional marketing, and why community and connection are the future of commerce.

✅ What You'll Learn:

- What the Life Force 8 is and how to use it to boost ad conversions

- The real reason TikTok Shop is dying for most sellers

- Why events and podcasts still matter in 2025

- How AI is helping sellers with content, fulfillment, automation, and more

- The secrets to direct-to-consumer storytelling and repeat customer success

- The importance of authenticity and personalization for future-proof brands

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

If you're tired of chasing hacks and want to build a business that lasts — this one’s for you.

🔔 Don’t forget to like, comment, and subscribe for weekly insights from the world’s top brand builders, marketers, and misfits.

Chapters

00:00 Intro

04:13 My Wife Quit Her Job...

9:10 Events Lose Money

16:18 Monetizing Podcasts for Profit

21:13 Are You Really Profitable?

24:58 Website vs. Amazon Sales

30:08 TikTok Paid Ad Pivot

33:59 Marketing That Moves People

38:03 Find Winning Ads Fast

42:00 AI Will Reshape Search

46:16 Why Chinese Brands Struggle

50:46 Ask Method Explained Simply

56:07 8fig: Cash Flow Tool

01:00:52 Why He Wrote the Book

01:05:11 Living Below Your Means

01:09:02 The Next Misfit is...

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Most brands chase big influencers. Then wonder why sales do not move. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Gracey from Deal Cheats to break down why small creators sell more, how to structure commissions and retainers, and the outreach email that actually gets replies. We cover creator vs influencer vs affiliate, how to set expectations, and how to use AI to test hooks without losing authenticity.

You’ll learn
- Why follower count does not equal sales
- Creator vs influencer vs affiliate explained
- When micro creators beat macros on conversion
- The outreach message that gets yes or no
- Commission ranges that attract creators (10% baseline, 30–50%+ to stand out)
- Retainers, bonuses, and how to build loyalty
- How to vet listings before sending traffic
- Using AI to test 100 hooks fast, then reshoot human
- The real workload behind “one short video”
- How to set expectations so both sides win

Who this helps
- Brand owners and ecom marketers on Amazon or TikTok Shop
- Creator managers and UGC teams
- Agencies running influencer and affiliate programs

Key takeaways
- Small creators can convert better than big influencers
- Clear offers and fair commission drive output
- One tight email beats a five-thread back and forth
- Treat creators like partners if you want repeat wins
- Test with AI, scale with humans

Timestamps
00:00 The Strategy Everyone Gets Wrong
04:58 Meet Gracey
09:04 How TikTok Accidentally Made Her Money
14:15 The Profit Tool Sellers Overlook
19:22 Big vs Small Creators (Who Actually Sells?)
23:35 Why Followers Trust Her, Not the Product
27:55 Saying “No” to Brands (And Why It Pays)
31:48 How Creators Really Manage the Workload
37:17 The Outreach Message That Works
42:04 Commissions That Make Creators Say Yes
46:26 How to Build an Affiliate Army
50:45 The Secret Job Brands Should Be Hiring For
55:03 Word of Mouth Beats Any Ad
59:39 The Truth About Virality (What Brands Miss)
01:03:34 The Research Most Brands Skip
01:07:52 How AI Tests 100 Hooks in a Day
01:12:37 How to Work With Gracey

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Ever wondered how a 52-year-old actress turned a homemade face cream into a multi-million dollar skincare brand and even landed on the Inc. 500 list? In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Denice Duff, founder of In Your Face Skincare, to unpack her journey from Hollywood sets to creating a cult-favorite beauty line.

Denise reveals:

- How she went from making cream in her kitchen to running a Fortune 500 ranked company

- The unconventional marketing tactics that built a loyal fanbase (and millions in sales)

- Why TikTok Live, email marketing, and personalized packaging are game-changers for e-commerce brands

- How she maintains product quality while scaling

- The role of storytelling and authenticity in building a lasting brand

You’ll hear about the behind-the-scenes of her viral live selling sessions, her 5-hour TikTok strategy, creating discovery kits that convert first-time buyers, and why she believes email is still the #1 sales channel for DTC brands. If you’re an e-commerce seller, Amazon entrepreneur, beauty brand owner, or just love founder success stories—you don’t want to miss this.

00:00 Idea to Fortune 500

07:40 Skip the Banter

10:16 Creating “In Your Face”

14:11 Truth About Skincare Fillers

17:55 DIY Packaging That Sells

21:33 How to Win Customers

25:38 Family Inspiration

30:54 Body-Safe Ingredients

35:35 Cost-Saving Glass Filling

40:07 TikTok Sample Pack Launch

48:03 Sample Packs That Convert

52:24 TikTok Live Growth Secrets

56:23 Skincare Gift Guide Strategy

01:00:34 Google Events for TikTok

01:04:44 Fun Merch & Branding

01:08:59 Finding In Your Face Skincare

📌 Resources

🌐 In Your Face Skincare: https://inyourfaceskincare.com

📅 Join Collective Minds Society: https://collectivemindssociety.com

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Adam Ackerman, a 7-figure Amazon seller and founder of Turnkey Health & Beauty to expose what most sellers are doing wrong in the highly competitive supplement space. You’ll learn why your generic white-label bottle isn’t enough anymore, how shady manufacturers are hurting your brand, and the critical red flags you should avoid when sourcing or launching supplements on Amazon.

We also cover:

- Why transparency and certificates of analysis (COAs) matter more than ever

- The shocking truth about counterfeit supplements and Amazon’s new testing requirements

- What sellers should know about formulation, claims, compliance, and storytelling

- How AI, TikTok Shop, and creator-driven UGC are changing the supplement game

And yes, the real reason your pet supplements might be more profitable than human ones…

Whether you're a private label seller or building a true brand, this episode will reshape how you think about supplements, compliance, and community-building in 2025. This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

🔔 Subscribe for weekly insights from top eCom founders and marketers.

Timestamps

00:00 Why Most Brands Fail

04:21 Fake Supplements on Amazon

08:16 Hidden Red Flags for Sellers

12:14 Are Manufacturers Lying?

16:03 Protecting Buyers from Scams

20:16 Why You Need a COA

24:04 Sketchy Claims on Amazon

28:01 Risky Supplement Formats

32:37 TikTok Million Dollar Hack

36:48 Pet Supplements Profit

41:21 Launching a New Brand

46:02 Gut Microbiome Trends

50:23 Affiliate Sales Strategy

55:12 Best Packaging Format

59:10 Trademark Ingredient Protection

01:03:01 Gummy Market Surge

01:07:13 Amazon Insider Tips

01:11:26 Pill-Swallowing Solutions

🎙️ Marketing Misfits Hosted by Norm Farrar & Kevin King

Hosted by Ausha. See ausha.co/privacy-policy for more information.

AI isn't coming. It's already here. If you're not adapting, you're falling behind. In this explosive episode of Marketing Misfits, Neil Patel breaks down exactly how AI is changing everything for Amazon sellers, marketers, and brands in 2025. From Google’s new AI Overviews and ChatGPT’s $10B revenue run rate, to how large language models (LLMs) are influencing SEO, branding, and consumer trust, Neil lays out the roadmap for survival. We cover why search everywhere optimization (not just SEO on Google) is now mandatory, how to future-proof your content strategy, and what sellers must do to stay visible on platforms like Amazon, Instagram, ChatGPT, and YouTube.

👉 If you're relying on outdated SEO tactics or ignoring how AI is reshaping customer journeys, this episode is your wake-up call.

🔥 Topics Covered:

- Why content is no longer king — and what is

- The real impact of AI summaries on traffic and brand visibility

- LLMs.txt, schema, and other technical SEO changes you need to know

- Why the sales funnel is now a messy middle (and how to win in it)

- Data as the new competitive advantage

- Personalization vs. automation in the age of AI

- How even billion-dollar companies are banning AI... and why

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps:

00:00 How SEO Is Evolving in 2025

02:18 Inside NP Digital's Growth Strategy

04:29 Why SEO Must Go Beyond Google

07:26 How Google's AI Is Serving Shareholders

09:36 “Content Is King” Is Outdated

11:49 Using Schema to Dominate Search

13:58 Is the Marketing Funnel Still Alive?

18:08 Modern Keyword Research Tactics

20:55 AI-Driven Digital PR That Gets Links

23:10 Unlocking UberSuggest’s Hidden Power

25:52 The Community Advantage in SEO

28:32 Legal Dangers of Generative Content

32:43 Blending AI with Human Creativity

35:43 AI Tools Are Here to Stay — Now What?

38:20 Neil's Free Resources

🧠 Plus: Neil explains why the future of marketing is H-AI (Human + AI) — and how to use it without losing your brand voice or customer trust. If you're an eCommerce brand, marketer, SEO, or agency trying to stay ahead in a world of fast-moving AI tools, this episode is a must-watch.

🔗 Subscribe to the channel for more expert conversations every week with top minds like Kevin King, Norm Farrar, Neil Patel, and beyond.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Tiffany Ivanovsky shares how she went from extreme couponing and MLM chaos to dominating TikTok Shop and running a live-selling empire. We get into her transition from LuLaRoe to launching her own boutique, how she leverages live video to build trust, and what it really takes to thrive on TikTok Shop today.

She unpacks her framework for running low-overhead, high-leverage businesses, and dives into real talk on cash flow, mindset, and why women in business need to stop waiting for permission. Whether you’re scaling a personal brand, launching a digital offer, or managing chaos with clarity, Tiffany’s story is a blueprint for sustainable success.

✅ You’ll Learn:

- How Tiffany bootstrapped her way to 8 figures

- Why she turned down $100K (and what happened next)

- How she thinks about debt, cash flow, and growth

- The mindset that helped her overcome major setbacks

- How to build a movement around authenticity and simplicity

This episode is packed with actionable insights, hard-earned lessons, and the type of transparency most gurus won’t share. Don’t miss it.

📚 Chapters

00:00 – Why 78-Year-Olds Still Sell

03:54 – From TV Fame to 8 Figures

08:11 – How a Pair of Jeans Went Viral

11:50 – Why I Turned Down $100K Deal

16:30 – What Makes Product Quality Click

20:25 – Managing Business Overload

24:12 – Tiffany’s Simple Marketing System

28:39 – Translating Offers Into an App

32:27 – Creator to CEO: The Transition

36:27 – Understanding Your Buyer’s Mindset

40:23 – Are Moms Still the Core Market?

44:42 – Going Viral and Running Out of Stock

48:29 – Google's Try-On Tech: Game Changer?

53:17 – Why Live Selling Works in the U.S.

57:49 – Tiffany’s Daily Success Habit

01:01:38 – Building Loyalty with Creators

01:14:50 – Final Thoughts + What’s Next

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, we sit down with Kasim Aslam—founder of Solutions 8 and one of the top minds in performance marketing—to unpack how AI is reshaping the fundamentals of growth, strategy, and creative in 2025. Kasim walks us through the biggest lies marketers still believe, how to train AI agents with the right mental models, and why the future of marketing is all about frameworks—not tactics. Whether you're running a brand, building an agency, or just trying to keep up with the pace of change, this episode will shift how you think about scale, creativity, and leverage.

You’ll learn:

• How to train AI tools like a strategist (not just a prompt monkey)

• The psychology behind why bad ideas win attention

• Why storytelling and polarizing frameworks still beat clever tactics

• The real opportunity for creators and founders in a world of agentic AI

• Kasim’s unfiltered take on industry BS and what’s coming next

This one’s for the thinkers, builders, and misfits who don’t want to follow—they want to lead.

Timestamps

00:00 – How LLMs Reshape Content

04:09 – What’s the Next Big Shift?

08:24 – Always Start With Traffic

12:31 – Fixing the Address Mechanic

17:18 – Wild but True Marketing Ideas

21:54 – Aligning Brand & Audience Goals

26:56 – Expanding Beyond One Channel

31:06 – Fox vs. CNN: Feed Breakdown

35:35 – Gemini vs. ChatGPT Overlap

44:40 – AI SEO and Naming Things

49:44 – Using LLMs for YouTube Growth

54:04 – Prompting ChatGPT Effectively

58:25 – What Selling Dog Toys Taught Me

01:02:24 – 3D Thinking for Marketers

01:06:48 – Too Aggressive or Just Honest?

01:11:08 – AEO Community Explained

01:15:15 – Why Marketing Is Still Exciting

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted by Ausha. See ausha.co/privacy-policy for more information.

"Email Is Dead"? Think Again! Discover the Hidden Power of Newsletters for Explosive Revenue, Influence & Community. Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/

Whether you think email is old news or you’re building the next media empire, you’ll love this content-rich episode. Join Norm, Kevin & Nate Kennedy as they unpack how to monetize newsletters, build hyper-engaged communities, and WIN in today’s algorithm-driven world. From real talk on AI, micro-newsletters, to list hygiene, sponsorships, and more. Get actionable tactics you can use today. You’ll also learn: - How to build your list & keep it clean - Real revenue numbers for selling ads, CPM, and sponsorships - The difference between audience & community - The art of irresistible, value-packed content - The future of digital newsletters (and how you can stay ahead!)

👉 Don’t forget, leave your favorite insight or question in the comments!

⏰ Timestamps:

00:00 – The Email Resurrection Begins

00:27 – Song Debates

01:01 – Behind the Scenes

03:00 – List Assets: The Real Distribution Advantage

04:45 –The Guest Reveal: Enter Nate Kennedy

05:14 – Monetizing Newsletters & List Health

10:34 – Digital Beginnings & Affiliate Discoveries

13:41 – How Newsletters Build Real Community

16:48 – Newsletter Content: Value vs. Pitch

19:25 – Micro Newsletters vs Media Titans

20:49 – AI, Automations & Tool Hacks

26:58 – Curation, Voice, & Consistency

30:29 – Content Ideas: From Social Surfing to Walking Wisely

35:00 – Ad Read: Stack Influence Secret Sauce

38:00 – Case Studies & Authority: Real Results

41:00 – Sectioned Success: Format, Design & Skimmability

46:57 – List Hygiene Systems: The 90/60/30 Policy

54:00 – Monetization Models: From CPM to High Ticket

59:20 – Community Building: WhatsApp, Slack, & The 3-Referral Rule

01:04:00 – Membership Models & Printable Value

01:09:00 – The Authority Multiplier: Print, Events, and Data Libraries

01:11:09 – The Power of Commitment: Never Miss a Send

01:13:00 – Lightning Round: Misfits, Mentors & Recommends

01:14:29 – Where to Find the Experts

01:15:03 – The Balloons Moment & Outtakes

01:16:03 – Podcast & Newsletter Growth

This episode is brought to you by:

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Unlocking Digital Marketing Mastery: From Metrics to AI-Driven Growth! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/

Are your marketing efforts truly effective, or are you just chasing vanity metrics? Join Norm and Kevin on this episode of the Marketing Misfits as they dive deep with Google Ads expert John Moran to demystify digital advertising, expose platform hidden agendas, and reveal the real strategies for scaling your business in an ever-evolving landscape. This episode is a must-listen for anyone in e-commerce or digital marketing looking to move beyond surface-level analytics and truly understand their customer acquisition, refine attribution strategies, and prepare for the seismic shift towards AI in advertising!

⏰ Timestamps:

00:00 - The Truth About Scaling

00:43 - Escape from the Metrics Maze

04:13 - How Masterminds Shape Success

08:09 - Unmasking the Google Ads Maestro

09:08 - From Jack-of-All-Trades to Niche Dominance

16:49 - Beyond ROAS: Navigating True Performance & Profit Margins

19:32 - Propel Your Product Launches

20:40 - Demystifying Platform Algorithms

25:31 - The Evolving Customer Journey: More Touchpoints, Deeper Insights

33:54 - Actionable Metrics

36:58 - The LTV Divide: Channel Differences and Customer Value

42:06 - Influence Your Way to Amazon Success

46:09 - Understanding Your Customer Acquisition Ceiling

52:50 - Human Element vs. Data

57:17 - AI's Impact: The Future of Content and Creative in Advertising

01:01:07 - The Misfit Connection: Who's Next?

This episode is brought to you by:

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Don’t miss out on the insights that could transform your business!

Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing.

#digitalmarketing #googleads #aiinmarketing

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Is AI Making Expertise Worthless? The Shocking Future of Marketing Revealed! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/

Join Norm and Kevin as they dive deep with special guest Jordan Hall into the seismic shifts happening in the world of marketing and online business. In this eye-opening episode, they explore how AI is rapidly changing the game, challenging traditional marketing funnels, and impacting the value of expertise.

Discover:

- Why the gap between idea and execution is shrinking dramatically.

- The surprising truth about the future of expertise and non-fiction content.

- Key assets to focus on in an AI-driven world (beyond just knowledge!).

- How to leverage human connection, leadership, and collaboration in a digital age.

- The psychology behind high-ticket sales and attracting "whale" clients.

- Real-world business opportunities emerging amidst technological change.

- A sneak peek into the exclusive Collective Mind Society event in Tampa (yes, involving cigars!).

If you're an entrepreneur, marketer, or just curious about what the next 1-5 years hold for business, this is a must-watch episode.

⏰ Timestamps:

00:00 - From AI to 83 PDFs: Amplifying Reality

00:33 - Four Days, Fifteen Lounges: Tampa Unlocked

04:47 - Introducing the Traffic Genius

07:31 - Mail Drops, Ugly Pages, and Classic Hustle

11:20 - Promo Codes, Peaks, & Going Evergreen

13:17 - Found Money & Margin Obsession

14:28 - The Evolution of Sales Psychology

16:10 - Human Nature, Funnels, and the New Rules

19:15 - Assets for a New Era: Not Just AI

21:27 - Audience, Affinity & Human Touch in AI World

27:44 - Make Hay While the Sun Shines

30:45 - Authenticity, Leadership, and Human Moats

35:51 - The Golden Window: When Obsession Strikes

39:35 - High Ticket Mindset & The Psychology of Trust

46:03 - Value of Affinity and Human Guidance

52:17 - Will This Work For Me?

55:04 - Old Skills vs. New Work: Opportunity’s Next Wave

57:31 - The Next Five Years: Signal Over Noise

1:00:37 - Marketplace Mojo: From Beard Oil to Blitz

1:03:42 - Marketing, Trust, and the Social Commerce Shakeup

1:08:40 - Nuggets and Newsletter Fun

This episode is brought to you by:

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing.

Hosted by Ausha. See ausha.co/privacy-policy for more information.