In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Maximillian Seijo from PostcardMania to dive deep into the surprising power of direct mail marketing. Maximillian explains why physical mail is far from outdated and how businesses can combine it with modern technology like automation and QR codes for incredible results.
From abandoned cart recovery to hyper-targeted campaigns, they cover strategies that turn mail into a high-performing marketing channel. Whether you’re an e-commerce seller or local business owner, you’ll learn how direct mail can cut through digital noise and reach your customers in ways email and social media just can’t.

This episode is brought to you by:
Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/
Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps
00:00 Intro
03:57 Kevin’s Marketing Journey
06:27 Meet Maximilian Seijo
07:02 Direct Mail Strategies
30:02 Mail vs. Email Marketing
33:44 Engagement Tips & Tricks
39:45 Direct Mail Best Practices
44:34 Using Lists & Data
53:48 Final Thoughts & Wrap-Up

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it.

Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Norm Farrar and Kevin King explore the deeper meaning of branding and why it’s more than just a logo or name. They share stories about their latest venture, Dragonfish Communications, and how they spent countless hours perfecting its identity to ensure it resonated emotionally with their audience. From the psychology behind iconic ad campaigns to the power of solving real customer pain points, they highlight how emotional connections drive the success of the world’s most memorable brands. Packed with humor, personal anecdotes, and actionable advice, this episode is a must-listen for anyone serious about taking their marketing strategy to the next level.

This episode is brought to you by: Stack Influence:

Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

00:00 Welcome to the Show

01:20 Montreal Stories & Meetings

05:11 Dragonfish Announcement

09:07 Why Branding Matters

15:14 Creative Marketing Ideas

26:11 Emotional Appeal Strategies

28:22 Germ Awareness Evolution

32:59 Diamonds’ Real Value

41:41 Wrap-Up & Insights

Check out collectivemindsociety.com for networking events with Norm and Kevin.

Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box.

Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Are you ready to unlock the secrets behind successful agency ownership? Join Norm Farrar and Kevin Kane in this enlightening episode of The Marketing Misfits, where they sit down with Josh Johnson, a renowned agency owner and consultant who has navigated the tumultuous waters of the e-commerce landscape. Together, they dive deep into the common pitfalls of starting an agency, revealing that the key to entrepreneurial success lies not just in the founder's skills, but in robust leadership and operational systems.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

00:00 Agency Building Challenges

01:06 Marketing Misfits Billboard

02:37 Meet Josh Johnson and His Agency

04:38 Starting an Agency: The Reality

08:35 Vetting and Standing Out as an Agency

26:00 Strategies for Client Retention

34:16 About the Agency Owner

35:10 Scaling Challenges

36:06 SOPs and Training Matter

36:47 Staying Ahead of Industry Changes

38:59 Client Stories and Recommendations

44:19 How AI is Shaping Agencies

51:35 Pricing Models and Equity Deals

57:04 Expanding Services with Vertical Integration

Josh shares his firsthand experiences from the direct-to-consumer e-commerce space, where he built a million-dollar agency from the ground up before successfully exiting. This episode is packed with invaluable insights into agency growth dynamics, the critical challenges of client retention, and the necessity of effective onboarding processes to minimize churn rates. As the conversation unfolds, our hosts and Josh explore innovative marketing strategies that can set your agency apart in a competitive market.

But that's not all! The discussion takes an intriguing turn as they examine the impact of AI on the agency landscape. While AI is poised to enhance efficiency, the consensus is clear: human oversight remains irreplaceable. Discover how to leverage marketing innovation while maintaining the human touch that clients crave.

As the episode wraps up, listeners will gain practical advice on pricing agency services, the importance of niche specialization, and how to build a strong brand presence that resonates with conscious consumers. This is more than just a marketing podcast; it’s a treasure trove of business growth strategies and stories of successful entrepreneurs who have made their mark in the industry.

Whether you’re a seasoned agency owner or an aspiring entrepreneur, this episode of The Marketing Misfits offers a wealth of knowledge that you won’t want to miss. Tune in for a conversation that promises to inspire and equip you with the tools necessary for navigating the ever-evolving world of marketing. Don’t forget to subscribe for more interviews with entrepreneurs and insights into viral marketing techniques that can elevate your business to new heights!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Melisa Vong, a dynamic entrepreneur who’s turned her expertise in Amazon FBA into a masterclass in brand building and creative marketing. Melisa shares her journey from launching a successful beauty brand to scaling and selling multiple businesses, all while navigating the challenges of the supplement and consumables space. She offers insights into subscription models, partnerships with manufacturers, and leveraging TikTok and social media for organic growth. Melisa’s scrappy marketing techniques, including viral campaigns and building personal connections, highlight the importance of innovation and relationships in growing a thriving business. If you’re looking for fresh ideas to elevate your brand, this episode is packed with actionable advice and inspiring stories.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

00:00 The Lottery Ticket Analogy

00:23 Introduction to Marketing Misfits

01:15 Kevin's Amazon Business Story

02:25 The Value of Connections in Business

03:41 Vegas Adventures and Taxi Strategies

04:59 Introducing Melissa

20:07 Melisa's Journey in E-commerce

23:31 Building and Exiting Brands

25:20 Challenges in the Supplement Industry

30:18 Effective Marketing Strategies

36:25 Added Value Bonuses and Customer Retention

39:25 Challenges in Marketing Supplements

40:51 Leveraging AI in Marketing

42:46 Gathering and Utilizing Testimonials

44:53 Exploring Multiple Sales Channels

50:00 The Power of Networking and Connections

59:16 Creative Marketing Strategies

01:02:35 The Escape Room Venture

01:04:59 Final Thoughts and Tips

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel!

Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it.

Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Are you ready to unlock the secrets of TikTok marketing that could propel your brand into the viral spotlight? Join Norm Farrar and Kevin King in this exciting episode of The Marketing Misfits as they delve into the dynamic world of marketing on TikTok, specifically tailored for big brands facing unique challenges. Drawing from their recent experiences at the Big Smoke cigar event in Las Vegas, where they networked and gathered insights while enjoying premium cigars, the hosts reveal how authenticity reigns supreme on TikTok compared to the polished content often found on Instagram.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

TImestamps

00:00 Introduction and Greetings

01:08 Cigar Adventures in Las Vegas

04:34 Customer Service Strategies

07:37 Welcome Michelle Barnum Smith

10:02 Michelle's Background

35:51 Work from Home Wardrobe Woes

36:57 Gender Disparities in Business

39:06 The Evolution of Personal Branding

45:38 TikTok's Impact on Marketing

01:04:43 Getting Started with TikTok Shop

As they dissect the struggles that large corporations encounter in adapting to TikTok's casual and spontaneous nature, they uncover the surprising success stories driven by individual creators who have harnessed the platform's potential. This episode features an inspiring interview with guest Michelle Barnum-Smith, a former corporate marketing professional turned TikTok Shop expert. Michelle shares her transformative journey and emphasizes the importance of personal branding in today’s fast-paced social media landscape.

Listeners will gain invaluable business insights as the trio discusses how TikTok has emerged as a powerhouse for eCommerce, providing actionable marketing strategies that sellers can implement right away. The conversation is packed with viral marketing techniques and innovative approaches that empower entrepreneurs to embrace flexibility and creativity in their marketing efforts.

Whether you’re a seasoned marketer or an aspiring entrepreneur, this episode of The Marketing Misfits is your gateway to understanding the evolving landscape of social media marketing. Discover how to leverage TikTok for entrepreneurial success and learn from stories of successful entrepreneurs who have navigated the challenges of solo entrepreneurship. With insights from marketing experts like Kevin King and Norm Farrar, you’ll be equipped with the tools you need for business growth strategies that resonate with conscious consumers.

Don’t miss out on this opportunity to elevate your marketing game! Tune in to The Marketing Misfits and transform your approach to capturing the attention of your audience in a world where authenticity is key and traditional strategies may fall short. Join us for a journey filled with entrepreneurial success stories, career development in marketing, and the innovative insights that can turn your brand into a million-dollar success!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King dive into the importance of customer service and how going the extra mile can make all the difference in building brand loyalty. They share personal stories about exceptional (and not-so-exceptional) customer service experiences, from companies that go above and beyond to those that cut corners. The conversation covers how small gestures—like a bonus item or a fast response—can turn one-time buyers into repeat customers. Norm and Kevin also debate when it’s worth firing a client or letting a customer go, underscoring the value of focusing on those who align with your brand’s vision. Tune in for a candid discussion packed with insights on what really matters in building lasting customer relationships.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

00:00 Introduction to Marketing Misfits

00:31 Weather Talk and Metric System Confusion

01:49 Customer Service Anecdotes

05:36 Birthday Celebrations and Gifts

11:28 The Importance of Exceptional Customer Service

24:59 Exclusive Offer from StackInfluence

25:19 The Bluebell Ice Cream Story

26:33 The Psychology of Settling for Less

30:10 Amazon's Customer Service Excellence

38:59 The Importance of Customer Retention

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.

Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of The Marketing Misfits, hosts Norm Farrar and Kevin Kane dive deep into the evolving landscape of consumerism and logistics with the insightful Mike Robinson. As the world shifts towards conscious consumerism, this episode sheds light on how sustainability and environmental responsibility are becoming paramount in the purchasing decisions of today’s consumers. The discussion opens with a compelling overview of the current retail environment, where consumers are not just looking for products but are increasingly aware of the impact their choices have on the planet.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

00:00 Fast-Paced Consumer Culture

00:56 Cigar Conversations and Austin Nights

03:17 Introducing Mike Robinson

04:01 The Vintage Cigar Experience

05:28 Cigar Events and Traditions

06:39 Marketing and Perceived Value

09:34 Conscious Consumerism and Delivery Logistics

11:42 Sustainable Delivery Practices

16:32 The Future of Retail Delivery

30:43 The Carbon Savings Opportunity

31:35 Retailer and Carrier Collaboration

32:41 Consumer Experience and Logistics

33:29 Financial and Environmental Impact

35:42 Marketing Strategies for Sustainability

38:29 Challenges and Opportunities in Logistics

40:46 Expanding Beyond the U.S. Market

46:55 Gamifying Sustainability Efforts

52:08 Conclusion and Final Thoughts

Mike shares his extensive experience in the retail sector, introducing his innovative company that is dedicated to optimizing the delivery process. This optimization is crucial in reducing carbon footprints, a topic that resonates deeply with environmentally conscious consumers. The hosts and Mike explore the importance of synchronizing deliveries to minimize the number of trucks on the road, illustrating how this approach not only benefits retailers but significantly contributes to environmental sustainability.

As the conversation unfolds, Norm and Kevin delve into the psychological aspects of marketing, emphasizing how retailers can foster a sense of responsibility and pride among consumers regarding their purchasing decisions. They discuss the challenge of changing consumer expectations around delivery speed. While some consumers will always demand immediate gratification, a growing segment is emerging that is willing to wait for more sustainable options. This shift presents a unique opportunity for brands to align their marketing strategies with the values of their customers.

The episode also tackles the pressing question of how marketing can evolve to effectively communicate these values to consumers. Norm and Kevin highlight the need for brands to make sustainability a core aspect of their messaging, ensuring that consumers feel a connection not only to the products they purchase but also to the positive impact those products can have on the environment. By integrating sustainability into their marketing strategies, retailers can cultivate loyalty and trust among consumers who are eager to support brands that prioritize the planet.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Barbara Drazga, also known as the "Deal Diva." Barbara shares her unconventional journey from e-commerce beginnings to building a unique subscription box business targeted at “sassy farm girls.”

She reveals her hands-on approach to email marketing, treating each subscriber as a person rather than a number, and how she personalizes her strategies to keep customers engaged and coming back. Barbara dives into her creative process of sourcing liquidation products, curating themed boxes, and the surprising insights she’s learned directly from her audience. This episode is filled with practical tips on customer engagement, creative marketing, and building community-driven brands.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

00:00 Introduction

03:13 Skip the Banter

07:06 Barbara's Journey

10:20 Email Marketing Strategies and Challenges

23:33 The Power of Knowing Your Audience

35:21 Flash Promotion Strategy

35:42 Crafting Effective Warm-Up Emails

37:27 Using AI for Email Marketing

38:34 Final Day Urgency Tactics

39:01 Handling Customer Feedback

40:14 External Traffic with Levanta

41:21 Capturing Leads and Retargeting

42:03 Building a Farm Girl Community

44:48 Understanding Your Audience

54:14 Subscription Box Strategies

01:02:02 Exceptional Customer Service

01:07:59 Conclusion and Final Thoughts

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.

From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

In this episode of Marketing Misfits, Norm Farrar and Kevin King chat with Rachel Miller, a social media and traffic expert who built massive online communities from scratch. Rachel shares the unconventional strategies she used to turn a personal struggle into a thriving business, growing her first online community to over a million followers. She dives into the key lessons behind creating engaging content that resonates with your audience and explains why understanding the identity of your customers is more important than just promoting features and benefits. Tune in to hear Rachel's practical tips for driving social traffic, making your content go viral, and navigating the ever-changing world of online marketing.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

0:00 Intro

6:07 Skip the Banter

7:35 Building Giant Audiences

9:55 Being the Face

18:10 AI Faces

25:21 Virality Stars

35:50 Rachel's Growth

44:20 Action Steps for Growth

54:04 Geo Location

1:01:35 Profile and Business Pages

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.

Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.

From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King welcome Vandana Puranik, a seasoned marketer and strategist who has built brands for some of the biggest companies in the world. Vandana shares her inspiring journey, from overcoming personal challenges like breast cancer to using creative problem-solving to help entrepreneurs and businesses thrive. She dives into her unique approach to brand building, emphasizing the importance of curiosity, strategic thinking, and surrounding yourself with the right people. Vandana also introduces her new initiative, "What She Said," aimed at empowering women to achieve success in their businesses through a supportive community and results-driven collaboration. This episode is packed with real-world insights and inspiring lessons on resilience, business growth, and creative strategy.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

0:00 Intro

3:20 Skip the Banter

5:45 Vandana's Story

9:26 Anniversary in the ER

17:26 Age of Aquarius

18:25 Lifting Women Up

22:24 Inventory of Skills

24:15 Women Groups for Results

36:21 The Outcome Approach

45:02 Different IQs

49:00 Fostering Curiosity

1:06:43 Vandana's Misfit

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!

Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.

From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Hosted by Ausha. See ausha.co/privacy-policy for more information.