AI isn’t coming. It’s here. And most e-commerce brands are sleepwalking straight into extinction. In this episode of Marketing Misfits, Norm Farrar and Kevin King talk with Lutz Finger, Cornell faculty member, AI researcher, and former Google & LinkedIn exec, about how AI is rewriting the rules of e-commerce, branding, and marketing. Lutz breaks down what 99% of sellers don’t understand: ChatGPT and Perplexity are the new gatekeepers of visibility. Aggregators like Amazon and Google? Their model is breaking.

You’ll learn:

✅ Why brands that rely on Amazon will vanish.

✅ What “Generative Engine Optimization (GEO)” means and how to rank in AI results.

✅ Why AI-generated content can hurt your visibility.

✅ How real human communities are the new algorithm hack.

✅ What OpenAI’s deal with Walmart means for sellers.

✅ The 3 things every brand must do before 2026 to survive.

Featuring:

🎙️ Lutz Finger – Head of AI at XGen AI, Cornell University Faculty

🎙️ Hosts: Norm Farrar & Kevin King

00:00 Introduction to Chat GPT in Investment Management

00:50 Welcome to Marketing Misfits

01:00 Discussion on AI and Coffee

01:17 The Evolution of AI Terminology

01:53 The Rise of AI in Agencies

02:21 Introducing the Guest Speaker

04:31 Guest Speaker's Background and Experience

06:42 The Impact of AI on E-commerce

12:15 The Future of AI in Various Industries

29:19 The Role of AI in Marketing

32:31 Debt Quality and Control

32:52 The Pitfalls of AI-Generated Content

33:20 Model Decline Explained

34:50 Influencer Marketing with Stack Influence

35:49 Human vs AI-Generated Content

39:28 Novelty in AI Training

41:28 Building Brand Authority

46:35 The Future of Brand Communities

51:40 Adoption of AI in E-commerce

54:54 Avoiding Shiny Object Syndrome

57:29 Final Thoughts and Outro

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Former eCommerce powerhouse Mike Jackness went from owning multiple 7-figure Amazon brands to running one of the fastest-growing YouTube gambling channels in Las Vegas. In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King unpack how Mike turned his decades of Amazon and affiliate marketing experience into a completely new media business and how it’s already breaking even in just six months.

You’ll learn:

✅ Why Mike sold all his Amazon brands and what he saw coming before tariffs hit again

✅ How he built a content machine that posts daily long-form videos + multiple Shorts

✅ The monetization math behind YouTube RPMs, merch sales, and sponsorships

✅ What it really takes to build a loyal community (and why women over 50 are driving his views)

✅ Why owning your audience email, community, and content is the ultimate business asset

Featuring:

🎙️ Mike Jackness – Former eCommerce CEO, creator of Desert Degens

🎙️ Hosts: Norm Farrar & Kevin King

00:00 The Pivot No One Expected

01:40 Meet Mike Jackness

03:52 Million-Dollar Affiliate Days

05:43 From Affiliates to Amazon

08:14 Amazon Reality Check

16:23 Building Superfans Online

26:44 Gambling on YouTube

39:11 Selling for Freedom

39:34 What YouTube Really Pays

42:08 Daily Grind of Creation

43:49 Personality Over Perfection

45:12 Who’s Actually Watching

47:24 Expanding Beyond YouTube

53:20 Turning Fans Into Buyers

58:18 What’s Next for Degens

01:04:09 Lessons for Every Creator

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted by Ausha. See ausha.co/privacy-policy for more information.

What happens when a Canadian entrepreneur flips broken PlayStations into millions, gets a $10M buyout, then loses almost half to taxes and builds again? In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Peter Kostandenou to uncover the highs, lows, and lessons of his unconventional journey from eBay hustler to tech exec.

Peter shares how he:

- Accidentally went viral on TikTok by falling asleep as a DJ 🎧

- Scaled Hostopia from $3M to $60M and sold to Deluxe for $124M 💰

- Built a full AI marketing suite (Mopro) for local businesses 📈

- Lost $4M from bad tax planning — and what he’d do differently 🧾

- Built an offline car club community to test real-world brand loyalty 🏎️

You’ll learn:

- Why Google and ChatGPT rely on real reviews and social signals to rank your business

- The critical difference between automation and AI agents

- What GEO (Generative Engine Optimization) means for your SEO strategy in 2025

- How to build trust signals through structured data, social media, and review responses

- What a roofing contractor can teach you about the power of a single bad review

This episode is packed with branding gems, ecommerce evolution, and raw business truth. If you’re an entrepreneur, agency owner, or tech builder, you need this one.

Timestamps

00:00 Intro

01:43 A Tech Entrepreneur's Journey

09:38 The PlayStation 2 Resale Success Story

21:38 The Rise of Hostopia

31:47 The Evolution of Small Business Marketing

34:04 The Future of Websites: AI and Social Media

35:14 The Role of AI in Content Consumption

40:06 The Importance of Reviews for Small Businesses

42:46 Effective Review Strategies for Local Businesses

49:35 Managing Negative Comments and Social Mentions

58:29 Automation vs AI: Understanding the Difference

01:01:27 Branding Stories: Car Club and DJing

01:09:48 Final Thoughts

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, documentary filmmaker and storytelling expert Rain Bennett joins Norm Farrar and Kevin King to unpack why authentic storytelling is more valuable than ever. With AI flooding content channels, your voice and human emotion are what set your brand apart.

Rain shares:

- The power of short-form storytelling (and what a 6-second story actually looks like)

- Why over-leveraging AI will make your brand blend in

- How storytelling builds trust, connection, and conversions

- Frameworks to write more compelling brand stories

- Real examples from marketing, newsletters, and public speaking

- The truth about AI-generated content and how to use it right

Whether you're launching an e-commerce brand, growing your newsletter, building a personal brand, or pitching on stage , storytelling is the skill that cuts through the noise.

⚠️ Don’t let AI strip your voice away. Learn how to inject your story back into your content strategy today.

📘 Guest: Rain Bennett

- Author of Six Second Stories

- Host of The Storytelling Lab Podcast

- Creator of award-winning documentaries

Learn more: rainbennett.com

🎧 Listen. Learn. Misfit. Chapter

00:00 The Power of Storytelling in the AI Era

00:49 Introduction to Marketing Misfits

00:55 Kevin's College Football Anecdote

02:34 The Role of Storytelling in Marketing

03:13 Introducing Rain Bennett

04:55 Rain Bennett's Journey into Storytelling

09:00 The Evolution of Documentary Filmmaking

11:13 The Importance of Human Touch in Storytelling

16:12 The Art of Engaging Storytelling

30:48 The Six-Second Story Concept

36:42 Brand Storytelling and Authenticity

38:04 Serial vs. Episodic Shows

38:20 The Art of Storytelling in Branding

39:46 The Importance of Origin Stories

40:33 Storytelling for the Audience

44:19 The Ice Cream Anecdote

46:54 Effective Storytelling Techniques

56:01 Engaging Your Audience with Stories

59:27 The Power of Practice

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Is retail really dead? In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with three powerhouse guests who prove otherwise, Doug Harding from Wholesaleretaildistribution.com , Kirk Hyust from Turbo Trusser (a Shark Tank deal with Kevin O’Leary), and GC Brown, founder of UpCup Koffee, a fast-growing functional mushroom coffee brand.

You’ll hear how these brands are cracking into Lowe’s, Ace Hardware, QVC, and big-box retail, even in a world dominated by Amazon. From the truth about what retailers actually want to surprising insights about shelf space, product packaging, and the growing role of AI in retail decisions, this episode is packed with must-know info.

🚨 You’ll learn:

- Why 90% of purchases still happen offline

- How Kevin O’Leary helped close a deal the same day it aired on Shark Tank

- What mushroom coffee brands must do to survive retail

- How a single $50K PR mistake nearly sunk a startup

- The power of predictive buying and how AI is changing retail strategy forever

- Why most Amazon sellers are NOT ready for retail—and how to fix that

- How to actually build brand equity off Amazon

The mindset shift every seller needs to go from ecom to retail Whether you’re an Amazon seller, brand owner, or product inventor looking to scale into physical stores, this episode is your wake-up call. Retail isn’t dead—it’s just evolved.

📍 Want to go from Amazon to big-box retail? Learn what works, what doesn’t, and who can actually help you get on shelves. Timestamps

00:00 Is Retail Dead?

01:43 Retail vs. E-commerce

03:14 Introducing the Guests

04:27 State of Retail Today

06:44 The Turbo Trusser Story

08:00 UPC Cup Coffee Journey

13:48 Marketing Strategies for Retail

24:47 Shark Tank Experience

35:07 Building an Audience

39:36 Social Media and Influencer Marketing

41:03 Financing Challenges for Small Brands

47:09 Kevin O'Leary's Involvement Post-Shark Tank

59:00 Retail Trends and AI

01:09:09 The Value of Patience in Business

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted by Ausha. See ausha.co/privacy-policy for more information.

From flipping used car parts to launching a viral Chrome extension, Kim Dang has done it all. In this episode of Marketing Misfits with Norm Farrar and Kevin King, Kim reveals how she built and sold multiple businesses including automating a wrecking yard, traveling the world while earning passive income, and building GroupConvert, a Chrome extension that turned Facebook group answers into a thriving SaaS funnel. You’ll hear how she turned a $380 Upwork job into $5M in revenue, the truth about scaling with integrators, how she avoids burnout with systemized execution, and her unique Shopify offer that’s changing the game for non-technical entrepreneurs. Kim breaks down automation, delegation, high-ticket funnels, and unconventional marketing with raw honesty and infectious energy. Whether you’re an Amazon seller, coach, course creator, or SaaS builder. This episode is PACKED with insights.

🔥 What You’ll Learn:

- How Kim turned a Chrome extension into a recurring income machine

- The importance of integrators in scaling online businesses

- Bootstrapping vs. venture-backed tools

- From car parts to coaching: Kim’s step-by-step evolution

- Why masterminds + systems = momentum

- B2C drop-shipping with a high-ticket twist

- Tips for managing global teams while traveling

- Rock climbing, Craigslist shoes, and living with freedom

📺 Watch if you’re into: Entrepreneurship, SaaS business models, Facebook groups, community building, Amazon FBA, Shopify stores, digital products, chrome extensions, high-ticket sales, automations, productivity tools, and lifestyle businesses.

🔔 Subscribe for more stories like this every Tuesday on Marketing Misfits!

Chapters

00:00 Facebook Automation Hack

04:22 Organic Growth Funnel Strategy

08:41 High-Converting Email Blast Tactics

14:00 Ebook Offer That Drove Sales

19:52 Brand Storytelling With Hook Products

24:08 Passive Income With Automation

29:10 Risks of Building on Rented Platforms

33:13 Building a Chrome Extension Business

38:14 Live Demo: Instant Scraper Tool

42:22 Buying a Resort

47:29 Client Testimonials for Proof of Concept

52:34 Hiring an Integrator to Scale

56:38 Monetizing Communities for Growth

01:02:16 Offering Shopify Services

01:07:44 Selling Digital Assets Online

01:12:19 YouTube Ads for Course Creators

01:16:44 Join the Marketing Misfits Community

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted by Ausha. See ausha.co/privacy-policy for more information.

What separates boring brands from billion-dollar breakthroughs? In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Jesse Wroblewski, author of Marketing for Supervillains, to break down the art and science of true brand differentiation. Forget chasing trends. Jesse reveals how the best brands from Liquid Death to Metallica’s Blackened Whiskey break out of the commodity trap by crafting iconic offers, mic-drop moments, and emotional bonds with customers. You'll learn how to turn your product into a movement, build loyalty that drives referrals, and create content that makes customers say, "Finally... someone gets me." Whether you’re stuck in the race to the bottom, dealing with a crowded Amazon niche, or building a lifestyle brand from scratch. This is your playbook for standing out.

What You’ll Learn:

- Why “Red Ocean, Blue Offer” beats niching down

- The 12 Differentiation Planets from Jesse’s book

- How packaging & storytelling boosted a $16 knife into a $135 product

- Liquid Death, Ginsu knives, Metallica whiskey & more case studies

- When to focus on humor, heritage, lifestyle or process

- Why less audience is often more brand power

- How to make customers obsessed (tattoos included)

- Where most Amazon sellers go wrong when trying to stand out

Subscribe for weekly episodes on misfit marketing, branding, and entrepreneurship.

Chapters

00:00 Boring Brand Mistakes

04:11 Jesse Braki Joins Show

09:13 Brand Differentiation Map

13:19 Amazon Sellerboard Tool

16:44 Aligning With a Cause

21:08 Building Lifestyle Brands

24:56 Smart Amazon Pricing Tiers

29:18 Lavanta Sponsor Spotlight

32:52 Creator Consulting Strategy

37:42 Made in USA Branding

41:49 Action Figure Branding

45:22 Influencer Tool Stack

50:48 Packaging for Profit

54:47 Liquid Death Packaging

58:24 Subscribe Callout

01:03:06 Marketing Misfits Recap

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Jay Hunter, CRO at MaryRuth Organics, breaks down how they’ve scaled to over $500M/year in supplements, how their TikTok Shop strategy feeds Amazon sales through halo effects, and why most brands get everything wrong about influencer marketing and channel diversification. This is a masterclass in real-time execution.

You'll learn:

- The $35M Amazon boost from TikTok Shop

- Why they target complementary, not competitive products

- How J’s team reaches out to 3,000 creators daily using AI

- How MaryRuth became the top supplement brand on Amazon

- What not to do with retail expansion

- Unconventional ad platforms like AppLovin & AI UGC tools

💬 Plus: Jay shares his personal brand strategy, the future of live selling, and how to win using scrappiness + smart systems.

This is a deep dive for eCom founders, TikTok Shop sellers, and 7–9 figure Amazon brands looking to scale intelligently with AI, community, and content.

00:00 $70M TikTok Halo Effect?

03:31 Who Is Jay Hunter? 07:16 What Drives

$500M Brands

11:33 How They Innovate Fast

16:12 Stealing Attention with Strategy

20:02 Retail Isn’t Dead, Unless...

23:56 Their Secret Sauce Revealed

27:39 Roblox? Yep, They’re There

31:54 3,000 TikTok Creators a Day

36:05 How AI Generates Viral Ads

44:07 Why Bilingual Content Wins

47:41 TikTok vs YouTube: Who Wins?

52:10 LinkedIn: Underrated Growth Weapon

55:45 How Top Brands Get Targeted

59:26 The Best “Start Now” Advice

01:02:43 Final Misfits Takeaways

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted by Ausha. See ausha.co/privacy-policy for more information.

AI is a tidal wave, are you ready for it? In this explosive episode of Marketing Misfits, Norm Farrar and Kevin King sit down with the brilliant Ritu Java (CEO of PPC Ninja) to expose why most Amazon sellers are marketing wrong and how AI is forcing a return to the fundamentals. Discover why targeting just one customer avatar is a costly mistake, and how mastering the Five Levels of Awareness (from Eugene Schwartz’s timeless framework) is now non-negotiable in 2025.

Ritu breaks down how to:

- Create content for every level of the funnel (even “unaware” shoppers)

- Use AI for personalized ads, listing content, and retargeting

- Train LLMs like Rufus and Google’s AI to recommend your product organically

- Set up Amazon storefronts with intent-specific pages

- Avoid the rookie mistake of relying solely on keyword stuffing

- Future-proof your email strategy for multiple awareness levels

This episode is a masterclass in persuasive marketing, AI content strategy, and conversion-focused ad funnels that will dominate the next era of ecommerce.

What You’ll Learn

- Why AI-powered suggestions convert 9x better than ads

- How to create high-converting content for 5 different avatars

- The mistake 90% of Amazon sellers make with their content

- How to shift from keyword-based PPC to intent-based content

- Why the best sellers will blend marketing psychology and AI

- How Ritu uses GPTs to build tailored content and ad creative

Plus: A sneak peek at her free GPT tool to create ads by awareness level! This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Chapters:

00:00 Ideal Target Audience

03:44 Kevin’s Fanboy Moment

07:58 Climbing Mt. Fuji Story

12:32 AI Content Shortage Crisis

16:31 5 Levels of Awareness

21:00 Solution-Aware Buyers Strategy

25:33 Most Aware Conversion Tactics

29:41 Organic Marketing that Converts

37:57 High-Converting Amazon Landing

41:52 Timing Your Marketing Right

46:41 Building Long-Term Brand Moats

50:33 Comparing Product Solutions

54:40 Email List Growth Stages

59:32 Email Focus Best Practices

01:03:26 Solving Buyer Problems Fast

01:07:53 Mastering Marketing Fundamentals

01:12:13 Action Steps to Implement

Hosted by Ausha. See ausha.co/privacy-policy for more information.

What if you could turn anything into a must-have product... Just by how you pitch it? In this episode of Marketing Misfits, we’re joined by the legendary Forbes Riley, the Queen of Pitch herself, who’s sold over $2.5 billion in products through infomercials, live TV, and now, social commerce. Forbes breaks down the psychology of effective selling, the power of storytelling, and why people never buy based on need, they buy because they want. Whether you're an Amazon seller, TikTok Shop creator, or SaaS founder, this episode will reframe how you think about persuasion, pitching, and product-market fit.

💥 You’ll learn:

- Why describing your product is the wrong way to pitch

- The secret to creating emotional buy-in within seconds

- Her three-yes pitch rule that converts viewers into buyers

- The difference between features vs. benefits—and why most sellers mess this up

- How her daughter turned down $100K and helped scale a funnel to $1M+

- The rise and fall of infomercials—and how to apply those lessons to TikTok Shop & Amazon Live

Why authenticity is the most powerful sales tool in 2024? This is one of the most story-driven, tactical, and motivational episodes of the year. Stick around to hear Forbes’ wildest moments, the invention that changed her life, and how a painful low point led to a multimillion-dollar fitness empire.

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

00:00 –  Intro

04:20 – Forbes’ Horror Film Debut

08:58 – Why She’s the Misfit Queen

12:49 – Winning Miss New York

17:21 – Daughter’s Viral Business Win

21:33 – Forbes Predicts Entrepreneur Future

25:55 – The Perfect Pitch Formula

29:43 – Mastering Digital Marketing Influence

34:01 – Merging Fitness with Business

38:29 – Human Nature & Sales Psychology

42:39 – Speaking to Millions on Stage

46:40 – The Viral Treadmill Story

51:29 – Selling Fitness Products at Scale

56:32 – International Debut: What Happened?

01:00:41 – Gymshark’s Surprising Backstory

01:10:10 – Free Tools via Forbes.com

Hosted by Ausha. See ausha.co/privacy-policy for more information.