The Marketing Misfits

Are you ready to unlock the secrets of TikTok marketing that could propel your brand into the viral spotlight? Join Norm Farrar and Kevin King in this exciting episode of The Marketing Misfits as they delve into the dynamic world of marketing on TikTok, specifically tailored for big brands facing unique challenges. Drawing from their recent experiences at the Big Smoke cigar event in Las Vegas, where they networked and gathered insights while enjoying premium cigars, the hosts reveal how authenticity reigns supreme on TikTok compared to the polished content often found on Instagram.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

TImestamps

00:00 Introduction and Greetings

01:08 Cigar Adventures in Las Vegas

04:34 Customer Service Strategies

07:37 Welcome Michelle Barnum Smith

10:02 Michelle's Background

35:51 Work from Home Wardrobe Woes

36:57 Gender Disparities in Business

39:06 The Evolution of Personal Branding

45:38 TikTok's Impact on Marketing

01:04:43 Getting Started with TikTok Shop

As they dissect the struggles that large corporations encounter in adapting to TikTok's casual and spontaneous nature, they uncover the surprising success stories driven by individual creators who have harnessed the platform's potential. This episode features an inspiring interview with guest Michelle Barnum-Smith, a former corporate marketing professional turned TikTok Shop expert. Michelle shares her transformative journey and emphasizes the importance of personal branding in today’s fast-paced social media landscape.

Listeners will gain invaluable business insights as the trio discusses how TikTok has emerged as a powerhouse for eCommerce, providing actionable marketing strategies that sellers can implement right away. The conversation is packed with viral marketing techniques and innovative approaches that empower entrepreneurs to embrace flexibility and creativity in their marketing efforts.

Whether you’re a seasoned marketer or an aspiring entrepreneur, this episode of The Marketing Misfits is your gateway to understanding the evolving landscape of social media marketing. Discover how to leverage TikTok for entrepreneurial success and learn from stories of successful entrepreneurs who have navigated the challenges of solo entrepreneurship. With insights from marketing experts like Kevin King and Norm Farrar, you’ll be equipped with the tools you need for business growth strategies that resonate with conscious consumers.

Don’t miss out on this opportunity to elevate your marketing game! Tune in to The Marketing Misfits and transform your approach to capturing the attention of your audience in a world where authenticity is key and traditional strategies may fall short. Join us for a journey filled with entrepreneurial success stories, career development in marketing, and the innovative insights that can turn your brand into a million-dollar success!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King dive into the importance of customer service and how going the extra mile can make all the difference in building brand loyalty. They share personal stories about exceptional (and not-so-exceptional) customer service experiences, from companies that go above and beyond to those that cut corners. The conversation covers how small gestures—like a bonus item or a fast response—can turn one-time buyers into repeat customers. Norm and Kevin also debate when it’s worth firing a client or letting a customer go, underscoring the value of focusing on those who align with your brand’s vision. Tune in for a candid discussion packed with insights on what really matters in building lasting customer relationships.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

00:00 Introduction to Marketing Misfits

00:31 Weather Talk and Metric System Confusion

01:49 Customer Service Anecdotes

05:36 Birthday Celebrations and Gifts

11:28 The Importance of Exceptional Customer Service

24:59 Exclusive Offer from StackInfluence

25:19 The Bluebell Ice Cream Story

26:33 The Psychology of Settling for Less

30:10 Amazon's Customer Service Excellence

38:59 The Importance of Customer Retention

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.

Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of The Marketing Misfits, hosts Norm Farrar and Kevin Kane dive deep into the evolving landscape of consumerism and logistics with the insightful Mike Robinson. As the world shifts towards conscious consumerism, this episode sheds light on how sustainability and environmental responsibility are becoming paramount in the purchasing decisions of today’s consumers. The discussion opens with a compelling overview of the current retail environment, where consumers are not just looking for products but are increasingly aware of the impact their choices have on the planet.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

00:00 Fast-Paced Consumer Culture

00:56 Cigar Conversations and Austin Nights

03:17 Introducing Mike Robinson

04:01 The Vintage Cigar Experience

05:28 Cigar Events and Traditions

06:39 Marketing and Perceived Value

09:34 Conscious Consumerism and Delivery Logistics

11:42 Sustainable Delivery Practices

16:32 The Future of Retail Delivery

30:43 The Carbon Savings Opportunity

31:35 Retailer and Carrier Collaboration

32:41 Consumer Experience and Logistics

33:29 Financial and Environmental Impact

35:42 Marketing Strategies for Sustainability

38:29 Challenges and Opportunities in Logistics

40:46 Expanding Beyond the U.S. Market

46:55 Gamifying Sustainability Efforts

52:08 Conclusion and Final Thoughts

Mike shares his extensive experience in the retail sector, introducing his innovative company that is dedicated to optimizing the delivery process. This optimization is crucial in reducing carbon footprints, a topic that resonates deeply with environmentally conscious consumers. The hosts and Mike explore the importance of synchronizing deliveries to minimize the number of trucks on the road, illustrating how this approach not only benefits retailers but significantly contributes to environmental sustainability.

As the conversation unfolds, Norm and Kevin delve into the psychological aspects of marketing, emphasizing how retailers can foster a sense of responsibility and pride among consumers regarding their purchasing decisions. They discuss the challenge of changing consumer expectations around delivery speed. While some consumers will always demand immediate gratification, a growing segment is emerging that is willing to wait for more sustainable options. This shift presents a unique opportunity for brands to align their marketing strategies with the values of their customers.

The episode also tackles the pressing question of how marketing can evolve to effectively communicate these values to consumers. Norm and Kevin highlight the need for brands to make sustainability a core aspect of their messaging, ensuring that consumers feel a connection not only to the products they purchase but also to the positive impact those products can have on the environment. By integrating sustainability into their marketing strategies, retailers can cultivate loyalty and trust among consumers who are eager to support brands that prioritize the planet.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Barbara Drazga, also known as the "Deal Diva." Barbara shares her unconventional journey from e-commerce beginnings to building a unique subscription box business targeted at “sassy farm girls.”

She reveals her hands-on approach to email marketing, treating each subscriber as a person rather than a number, and how she personalizes her strategies to keep customers engaged and coming back. Barbara dives into her creative process of sourcing liquidation products, curating themed boxes, and the surprising insights she’s learned directly from her audience. This episode is filled with practical tips on customer engagement, creative marketing, and building community-driven brands.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

00:00 Introduction

03:13 Skip the Banter

07:06 Barbara's Journey

10:20 Email Marketing Strategies and Challenges

23:33 The Power of Knowing Your Audience

35:21 Flash Promotion Strategy

35:42 Crafting Effective Warm-Up Emails

37:27 Using AI for Email Marketing

38:34 Final Day Urgency Tactics

39:01 Handling Customer Feedback

40:14 External Traffic with Levanta

41:21 Capturing Leads and Retargeting

42:03 Building a Farm Girl Community

44:48 Understanding Your Audience

54:14 Subscription Box Strategies

01:02:02 Exceptional Customer Service

01:07:59 Conclusion and Final Thoughts

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.

From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

In this episode of Marketing Misfits, Norm Farrar and Kevin King chat with Rachel Miller, a social media and traffic expert who built massive online communities from scratch. Rachel shares the unconventional strategies she used to turn a personal struggle into a thriving business, growing her first online community to over a million followers. She dives into the key lessons behind creating engaging content that resonates with your audience and explains why understanding the identity of your customers is more important than just promoting features and benefits. Tune in to hear Rachel's practical tips for driving social traffic, making your content go viral, and navigating the ever-changing world of online marketing.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

0:00 Intro

6:07 Skip the Banter

7:35 Building Giant Audiences

9:55 Being the Face

18:10 AI Faces

25:21 Virality Stars

35:50 Rachel's Growth

44:20 Action Steps for Growth

54:04 Geo Location

1:01:35 Profile and Business Pages

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.

Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.

From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King welcome Vandana Puranik, a seasoned marketer and strategist who has built brands for some of the biggest companies in the world. Vandana shares her inspiring journey, from overcoming personal challenges like breast cancer to using creative problem-solving to help entrepreneurs and businesses thrive. She dives into her unique approach to brand building, emphasizing the importance of curiosity, strategic thinking, and surrounding yourself with the right people. Vandana also introduces her new initiative, "What She Said," aimed at empowering women to achieve success in their businesses through a supportive community and results-driven collaboration. This episode is packed with real-world insights and inspiring lessons on resilience, business growth, and creative strategy.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

0:00 Intro

3:20 Skip the Banter

5:45 Vandana's Story

9:26 Anniversary in the ER

17:26 Age of Aquarius

18:25 Lifting Women Up

22:24 Inventory of Skills

24:15 Women Groups for Results

36:21 The Outcome Approach

45:02 Different IQs

49:00 Fostering Curiosity

1:06:43 Vandana's Misfit

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!

Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.

From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Elaine Pofeldt, author of The Million Dollar, One-Person Business. Elaine dives into the rise of million-dollar businesses run by solo entrepreneurs and explores how technology and AI are helping individuals scale up to six and seven figures without a team.

They discuss what it really takes to be a successful entrepreneur, the challenges of growing a business without a traditional workforce, and how to balance innovation with practical execution. Elaine shares some surprising industry insights, her thoughts on navigating the new wave of AI tools, and why being a small business can sometimes be a big advantage. Tune in for an inspiring conversation on how solo entrepreneurs are shaking up the business world!

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

0:00 Welcome

6:08 Skip the Banter

6:33 Elaine's Background

9:08 Entrepreneurship Groups

11:08 In Person or Online Groups

17:00 Characteristics of Entrepreneur

19:34 What Investors Are Looking For

28:00 Non Employer Businesses

37:30 No More College?

51:20 Hiring Around The World

52:50 Success Without Failure is Luck

59:35 When Your Business Needs Money

1:08:51 Elaine's Misfit

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.

Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently.

Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Janelle Page, an incredibly dynamic marketer with a knack for turning complex strategies into relatable stories that sell. Janelle shares her journey from being a high school teacher to becoming a powerhouse in the marketing world, where her unique approach to breaking down complex topics has helped brands create deeper connections with their audiences. They discuss everything from how to identify your brand’s core identity and stand out in a crowded market, to the impact of a strong story on building loyal customer bases. Whether you’re trying to figure out how to differentiate your product or want to learn how to create a narrative that resonates, this episode is packed with practical advice and real-life examples. 

This episode is brought to you by:

Use code MISFITS for 10% off at https://stackinfluence.com/

0:00 Intro

4:57 Skip the Banter

8:28 Simplifying Concepts

12:44 When Time Disappears

20:18 What is a Brand

28:13 Understanding Your Audience

34:50 Story of a Brand

44:09 Don't Be Left Behind

53:54 Being Silent

1:00:20 Understanding Your Brand

1:10:20 Janelle's Misfit

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King share their cigar-filled stories of how building genuine relationships has led to unexpected business opportunities. They explore the power of informal networking over cigars, how to connect with like-minded entrepreneurs, and how these personal connections have turned into business partnerships. Join Norm and Kevin for a lighthearted but insightful conversation on the unconventional side of business networking.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King dive into the real-world impact of AI on marketing and business operations. They share how tools like Plaud.AI are changing the way teams handle brainstorming sessions by capturing and organizing ideas effortlessly. Norm and Kevin also reveal how AI is being used to automate content creation, from generating newsletters in your own voice to turning raw transcripts into engaging blog posts and short-form videos. If you're curious about how AI can simplify your workflow and save time, this episode is full of practical insights and examples.

Timestamps

0:00 Intro

4:10 1 Person Business

7:20 AI Listening Tool

12:11 Is AI Good or Bad?

16:35 Podcast Newsletter

20:51 AI Writing Tools

32:33 AI Courses

40:33 AI Presentations

45:02 Downfall of AI

48:00 Dog Treats

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel!

Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.

From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Hosted by Ausha. See ausha.co/privacy-policy for more information.