Is your AI integration actually saving you money, or are you just automating chaos?
🔥 Join the Marketing Misfits Newsletter https://misfits.news

Most businesses that "add AI" end up spending more, quietly walking it back, and blaming the tech. The real reason is almost always the same: they automated a broken system. Garbage in, garbage out.

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with William DeVito, who taught AI mindset to MBA students in 30+ countries, to show you exactly what to fix first before you automate anything, and how to build AI agents and systems that actually work.

William shares the exact five core requirement documents every business needs to train AI to sound indistinguishable from a human, reveals a hidden framework to test 40 different LLMs simultaneously, and shares his secret method for building automated agent networks that function entirely on autopilot.

What you'll learn in this episode:

- Why "good human systems" have to come before any AI automation

- How to prime ChatGPT, Claude, and other LLMs to give dramatically better answers using your own context

- What a RAG database and vector library actually are, and how to set one up with Pinecone + Google Drive

- The 5 core documents every business needs: Business Knowledge Base, Brand Voice, Style Guide, Customer Personas, and Marketing Pillars

- The real difference between an AI agent, an automation, and a workflow

- The ideal human-to-agent ratio for a modern team

- The 3 things every AI agent needs to perform: background knowledge, a task, and an output example

- When to use Claude Sonnet vs Opus (and how to save tokens)

- AI video generation with start-frame / end-frame stitching using Seedream 2.0

Chapters

00:00 Intro

04:43 Global teaching experience

05:22 Misconceptions about AI

06:04 Prompting and system setup basics

11:12 Memory and training on user style

15:24 Core business docs for AI

20:49 Five-step business AI setup

24:54 Learning AI without technical skills

33:03 Automation, workflows, and agents

34:29 Exit planning and business valuation

40:14 Favorite AI tools overview

45:14 Perplexity Pro

48:02 MindPal for building workflows

51:42 AI media generation

54:10 AI music creation

56:18 Stitching video clips

64:33 Thanks William!

This episode is brought to you by:

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Are you tired of drowning in generic "AI marketing slop"? You aren't alone. As AI rapidly evolves, the days of typing a basic prompt into ChatGPT and getting a winning marketing campaign are over. 🔥 Join the Marketing Misfits Newsletter https://misfits.news

In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with AI marketing expert Mike Kaput to discuss the massive shift happening right now: the move from chatting with AI to managing AI agents. Mike breaks down why traditional SaaS companies are in trouble, how to use First Principles thinking to train your AI, and the terrifying security risks of giving autonomous agents access to your data. If you want to survive the next wave of digital marketing, you need to stop acting like a prompt engineer and start acting like an AI orchestrator.

Timestamps

00:00 Intro

05:53 Why Most Marketers Are Just Creating "AI Slop"

08:03 The Danger of Falling in Love with Just One AI Model

17:00 Using Claude Code to Automate the Boring Stuff

25:37 Why "Agentic AI" is the Skill That Will Save Your Career

31:03 The "First Principles" Secret to 10x Your AI Outputs

41:08 The Only Two Competitive Moats Left in the AI Era

45:25 The Hidden Security Nightmare of Connecting Your Data

49:40 The AI Agent That Deleted a Codebase in 9 Seconds

51:00 Are "AI-Native Pods" Coming for Your Marketing Job?

62:17 A Cure for AI Overwhelm

Mike Kaput is an expert in AI marketing, an educator, and the co-host of The Artificial Intelligence Show. He specializes in helping brands and individual contributors navigate the rapidly changing landscape of artificial intelligence. Subscribe to Marketing Misfits so you never miss an episode filled with actionable e-commerce and marketing strategies!

Join the Newsletter: Stay updated at misfits.news

This episode is brought to you by:

- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/

- Sellerboard: https://sellerboard.com/misfits

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- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

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Are you still relying on traditional keywords while Amazon’s Rufus (now Alexa), takes over product discovery? 🔥 Join the Marketing Misfits Newsletter https://misfits.news

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Jaimin Patel, founder of Aakaar AI, to uncover the hidden layer of AI that most Amazon sellers are completely missing.

It's not just about slapping "AI" onto a basic chatbot, it’s about leveraging Context Intelligence. Jaimin reveals how mimicking the reasoning of a human PPC manager can drastically lower your TACOS, eliminate wasted ad spend before a single click happens, and prepare your brand for the inevitable shift toward AI-driven shopping. If you want to stop paying the "Amazon tax" on your mistakes and start scaling smarter, you can't afford to skip this conversation.

This video was recorded 1 week before Amazon announced moving Rufus to Alexa**

For more information visit https://aakaarai.com

Main Topics Covered in This Episode:

The Evolution of AI on Amazon: How tools like Rufus are fundamentally changing the discovery of what consumers buy.

Decoding Context Intelligence: Why traditional machine learning fails and how providing brand goals and guardrails allows AI to act like a Junior PPC Manager.

The Power of MCP (Model Context Protocol): How sellers are building live, custom applications using Claude to analyze data without relying on rigid software dashboards.

The Danger of Open AI Implementation: Why using basic LLMs (like ChatGPT or open Claude) to take action on your account is a massive security risk.

Real-World Success Stories: Hear how a towel brand dropped their TACOS from 15% to 8%, and how a beauty brand saved thousands by negativing irrelevant search terms before getting a single click.

Prepping for the Future: Strategies for optimizing your entire listing end-to-end to ensure you rank in Amazon's new knowledge graph.

Don't forget to hit Subscribe and turn on notifications so you never miss an episode of Marketing Misfits!

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This episode is brought to you by:
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- Sellerboard: https://sellerboard.com/misfits
- House of AMZ: Elevate your brand today at https://www.amazonseo.com/
- 8fig: Get 25% off 8fig off at https://8fig.co
- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/
- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

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What if your Amazon store is quietly setting you up to lose everything?

🔥 Join the Marketing Misfits Newsletter https://misfits.news

Most Amazon sellers think dabbling in Shopify means just uploading their listings to a new platform. Kurt Elster, host of the Unofficial Shopify Podcast and one of the most respected Shopify strategists in e-commerce joins Norm Farrar and Kevin King to expose exactly why that thinking is killing brands before they even get started.

In this episode, Kurt breaks down the real difference between demand capture (Amazon) and demand creation (Shopify), why free shipping is way less powerful than you think, and what the most successful 7- and 8-figure Shopify brands are doing that everyone else is ignoring. Plus, we get into AI-powered product discovery, identity resolution tools, TikTok Shop, and the brand-new Universal Commerce Protocol that's changing how ChatGPT finds and recommends products.

Whether you're an Amazon seller looking to go omnichannel, a Shopify store owner fighting rising customer acquisition costs, or just someone trying to figure out where e-commerce is headed in 2026. 🔑

WHAT YOU'LL LEARN IN THIS EPISODE:
- Why most Amazon sellers build "thin" Shopify stores and how to fix it
- The #1 driver of Shopify traffic in 2025 (hint: it's still Meta)
- How to use identity resolution tools to capture 40–70% of anonymous site visitors
- Why free shipping isn't moving the needle and what actually does
- The "free gift with purchase" promo strategy that boosts AOV and conversion rate
- How Shopify's Universal Commerce Protocol gets YOUR products recommended by ChatGPT

Chapters
00:00 Intro
01:17 Networking trips and cigars
04:40 Omni-channel selling
06:10 What is Shopify
08:24 Amazon vs Shopify
13:47 Meta Customer acquisition costs
18:10 Order bumps and conversion optimization strategies
22:15 Building email lists
34:37 AI optimization
47:11 What separates million-dollar businesses

Join the Newsletter: Stay updated at misfits.news

This episode is brought to you by:
- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/
- Sellerboard: https://sellerboard.com/misfits
- House of AMZ: Elevate your brand today at https://www.amazonseo.com/
- 8fig: Get 25% off 8fig off at https://8fig.co
- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/
- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

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Back in the early days of Amazon FBA, sellers enjoyed incredibly cheap storage, massive search visibility, and pay-per-click ads for as low as 12 cents. 🔥 Join the Marketing Misfits Newsletter https://misfits.news

Today? The competition is fierce, margins are squeezed, and building a business solely on Amazon is no longer a viable strategy. In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Mike McClary, the CEO of Amazing.com and a veteran of the e-commerce space. From the hidden power of networking over cigars to using AI to write your landing pages, this episode is packed with high-level strategies to future-proof your brand.

🔥 Main Topics Covered in This Episode:

The Shift in Amazon FBA: Why the "Gold Rush" days of passive income on Amazon are over, and how fee increases and rising PPC costs are forcing sellers to adapt.

The Omnichannel Survival Strategy: Why you must control your customer lifetime value by driving traffic (via Meta) to your own Shopify store, while using Amazon purely as an overflow channel.

Leveraging AI for E-commerce: How to properly prompt AI tools to structure your daily priorities, generate killer landing pages, and optimize your Amazon listings step-by-step.

Chapters

0:00 - The Changing Amazon Landscape

1:10 - Coke Zero Addictions

1:50 - Why Cigars Build the Best Networks

3:30 - Conquering Stage Fright

9:28 - Meet Mike McClary (Amazing.com CEO)

11:14 - From Corporate Misery to E-com Success

13:36 - Why Authenticity Always Wins

14:36 - The Wild West Era of Amazon FBA

18:48 - 12-Cent PPC Clicks

21:19 - Surviving Industry Changes with AI

22:15 - Why Amazing.com is Betting on New Sellers

28:09 - Marketing Hacks: The Power of Gamification

31:06 - The Biggest Hurdles for New Entrepreneurs

34:25 - Ditch Amazon

38:09 - Walmart's Massive AI Advantage

39:47 - The ROI of Getting Uncomfortable

43:47 - Crushing Imposter Syndrome

48:08 - The "Fight Club" Era of Amazon Secrets

51:43 - Why Solo Entrepreneurs Fail

53:48 - The Dude Wipes Marketing Masterclass

Join the Newsletter: Stay updated at misfits.news

This episode is brought to you by:

- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

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if your business isn't optimizing for AI agents, you are about to be completely left behind.

🔥 Join the Marketing Misfits Newsletter https://misfits.news

In this episode of the Marketing Misfits, Kevin King and Norm Farrar sit down with local marketing savant Chris Gray. Chris drops some of the most ruthless, outside-the-box marketing tactics you will ever hear for brick-and-mortar and home service businesses. But it’s not all laughs, Chris issues a massive warning about the future of Google Search. Google is shifting to an "Agentic" AI model, meaning the search engine will soon book appointments and do the shopping for the customer. If you are still relying on a basic website and organic search, you are about to be left behind.

Learn why your Google Business Profile is your new homepage, how to lock customers into recurring clubs, and the exact tools to hijack your customer's smartphone lock screen.

What You’ll Learn in This Masterclass: The Caller ID Hack: How changing a caller ID name completely broke through a gatekeeper and secured a massive local client.

The Death of Traditional Search: Discover Google's "Universal Commerce Protocol" and how AI agents will soon handle the actual purchasing for consumers.

The New Homepage: Why your Google Business Profile is now more important than your website, and why you must treat it like an SEO goldmine.

The "Always Have an Event" Strategy: How posting an "Event" or "Offer" on your Google Business Profile forces the algorithm to weight your listing higher than your competitors.

The Subscription Club: Why local service businesses must take past customers off the market by locking them into a membership club for slow seasons.

⏳ Episode Highlights:
00:00 - The Caller ID Sales Hack
05:20 - Kevin's "IRS Surveillance" Prank
09:15 - The Agentic AI Future
15:30 - Why Shopify Expects 50% of E-com to be Agentic by 2030
21:45 - Google Business Profile Optimization:
28:10 - The Importance of Review Velocity
33:50 - Press Release Ranking Hack
38:20 - Digital Wallet Marketing Strategy
45:10 - AI Voice Agents
52:30 - Building a Loyal Community

Check out our clips channel.

Join the Newsletter: Stay updated at misfits.news

This episode is brought to you by:
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- Sellerboard: https://sellerboard.com/misfits
- House of AMZ: Elevate your brand today at https://www.amazonseo.com/
- 8fig: Get 25% off 8fig off at https://8fig.co
- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/
- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

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Did you know that out of the $700 billion spent on digital marketing in 2024, a staggering $140 billion was stolen by fraudsters? 🔥 Join the Marketing Misfits Newsletter https://misfits.news

If you are running digital ads, there is a high probability that 20% to 25% of your traffic is entirely fake, generated by bots, malware, and human fraud farms. In this eye-opening episode of Marketing Misfits, hosts Kevin King and Norm Farrar sit down with Rich Khan, digital marketing veteran and founder of the ad-fraud solution Anura.

Rich pulls back the curtain on the dark side of Pay-Per-Click (PPC) advertising, sharing insane stories of competitors using cheap bot software to drain rivals' ad budgets by up to $15,000 a day. Discover why blindly trusting big tech platforms is costing you money, how to block fake clicks, and the immediate settings you need to change in your Google Ads dashboard to protect your ROI.

🔥 What You’ll Learn in This Episode:

The Scale of the Scam: Why digital ad fraud is a rapidly growing problem that is predicted to hit $200 billion by 2030.

Competitor Click Fraud: How malicious actors use proxy networks and bot software to intentionally exhaust your daily ad spend.

The "Partner Network" Trap: Why 90% of Google’s ad traffic comes from external sites, and why unchecking the "Include Partner Networks" box is the first thing small advertisers must do.

DSP Network Dangers: Why Demand-Side Platforms (DSP) average a shocking 50% fraud rate.

AI vs. AI: How fraud detection companies are using advanced artificial intelligence to outsmart AI-assisted bots in real-time.

Getting Your Money Back: The reality of submitting fraud claims to Google and Facebook, and why prevention is vastly superior to chasing refunds.

⏳ Timestamps:

00:00 - The $140 Billion Ad Fraud Epidemic

02:45 - Meet Rich Khan: Over 20 Years Fighting Click Fraud

05:10 - How Competitors Use Software to Steal $15,000/Day

11:30 - Bots, Malware, and Human Fraud Farms Explained

16:45 - The Dangers of Google Partner Networks & Made For Ads (MFA) Sites

21:20 - Facebook Pixel Manipulation & Blocking Fraudulent Devices

26:50 - Can You Actually Get Ad Spend Refunds from Big Tech?

33:15 - How AI is Changing the Landscape of Ad Fraud

39:40 - Why DSP Networks Have a 50% Fraud Rate

45:10 - Actionable Advice: Free Audits and Campaign Tweaks

Check out our clips channel. Join the Newsletter:

Stay updated at misfits.news

This episode is brought to you by:

- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

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Think the infomercial is dead? Think again. The infomercial industry didn't disappear; it actually took over everything. 🔥 Join the Marketing Misfits Newsletter https://misfits.news

In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with legendary marketer Ron Lynch. Ron is the creative genius behind some of the most iconic product launches in history, including the George Foreman Grill, OxiClean, and GoPro. Ron’s breakdown of consumer psychology will completely change how you approach your next campaign.

Stage 22 Productions: https://www.stage22productions.com/

🔥 What You’ll Learn in This Episode:

The GoPro Masterclass: Learn how Ron helped skyrocket GoPro from $600,000 to $600 million in volume by turning their customers into a massive, user-generated advertising engine.

The "Little Red Riding Hood" Testimonial: How to structure customer testimonials sequentially so they tell one cohesive, highly persuasive story.

The Psychology of Pricing: Discover why consumers naturally think in $20 increments (thanks to ATM machines), and why pricing your product at $29.95 might be leaving money on the table.

The Anatomy of a Perfect Pitch: The exact minute-by-minute blueprint for a successful sales video, from the initial 90-second "tease" to overcoming secondary objections.

Privacy, Big Data, & Pokémon Go: A mind-blowing look at how tech giants harvest your data for hyper-targeted ads, and the wild intelligence-gathering strategy behind the Pokémon Go craze.

Chapters

00:00 - The Cold Open

01:30 - Meet Ron Lynch

03:15 - From Groceries to Hollywood

06:40 - Advice from Jeff Bridges

09:50 - Transitioning to Direct Response

12:30 - The Anatomy of a Perfect Pitch

15:45 - The "Little Red Riding Hood" Strategy

18:20 - The Exact Cadence of a 30-Minute Infomercial

22:15 - The Psychology of Pricing

25:30 - Hyper-Targeting on YouTube TV

31:10 - Privacy is Dead

36:00 - How Facebook Used Quizzes

40:20 - Pokémon Go Trick

44:15 - How to Capture Attention

47:30 - The GoPro Strategy

51:00 - Solving Too Many Problems

56:15 - Pitching a Transformation

1:01:00 - Conclusion

Check out our clips channel. Join the Newsletter: Stay updated at misfits.news

This episode is brought to you by:

- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

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Are you pouring marketing dollars into a business that's secretly leaking profit?

🔥 Join the Marketing Misfits Newsletter https://misfits.news

Many entrepreneurs believe they can simply out-market their operational problems, but trying to scale chaos will only break your business faster.In this episode of the Marketing Misfits, Kevin King and Norm Farrar sit down with Jhana Li, operations expert and founder of Spyglass Ops.

Jhana flips the script on traditional business advice, explaining why standard SOPs might actually be a distraction for early startups and how the right systems can act like "pouring soap on a slip and slide" to unlock your team's true potential. If you are drowning in day-to-day fires and poorly managed meetings, this masterclass in operations will help you step back into the visionary CEO role you were meant to play.

🔥 Key Takeaways from This Episode:

The Leaky Bucket Theory: Why driving more sales into an operationally inefficient business just widens the cracks and drains your profit.

When to Actually Hire an Operator: Why you should look for an Ops Manager around the $1M run rate, and why hiring a high-priced COO too early is a massive mistake.

The $400k Meeting Mistake: How aimless weekly check-ins are bleeding your revenue, and the mandatory 3-step formula (Purpose, Agenda, Facilitator) to fix them.

Why SOPs Can Be a Distraction: Why you should embrace disorganization until you hit true product-market fit.

Jhana Li & Spyglass Ops: spyglassops.com | Follow on Social: @thejhanali

⏳Timestamps:

0:00 - Intro

02:15 - The Coffee SOP 04:30 - Meet Jhana Li

07:45 - When is it Time to Hire an Operator?

10:20 - Ops Manager vs. Director of Ops vs. COO

13:15 - The Top 3 Reasons Operators Fail in Startups

17:00 - Why SOPs are a Distraction

22:40 - Overcoming Founder Bottlenecks

28:15 - Extrinsic vs. Intrinsic Motivation

32:00 - The "Leaky Bucket"

35:50 - How Bad Meetings Cost You $100 000s

40:10 - Managing to Outcomes, Not Inputs

45:30 - Guarantees the Perfect Hire in 90 Days

Check out our clips channel. Join the Newsletter: Stay updated at misfits.news

This episode is brought to you by:

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- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

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If you are tired of fighting for views on TikTok or Instagram, it is time to pivot to the platform where real business actually happens.

🔥 Join the Marketing Misfits Newsletter https://misfits.news

The average income on LinkedIn is over $130,000, almost double that of other major platforms and four out of five users are business decision-makers.In this episode of Marketing Misfits, hosts Kevin King and Norm Farrar sit down with Joshua B. Lee, widely known as the "Dopamine Dealer of LinkedIn".

🔥 You’ll Discover:

The AI & SEO Takeover: Why Microsoft’s ownership of both LinkedIn and OpenAI is turning the platform into the foundation for future generative search.

The Newsletter Hack: How LinkedIn newsletters achieve massive 20-50% open rates and get indexed by Google in less than an hour.

The Anti-Automation Warning: Why using third-party automation tools will get your account banned within hours, and how to manually use Sales Navigator for better results.

The Dopamine Strategy: How to use simple psychological stopgaps, like endorsing a skill or saying "thank you" to effortlessly start sales conversations without cold pitching.

Event Lead Generation: Step-by-step instructions on setting up LinkedIn Events to legally collect first names, last names, and emails while inviting up to 8,000 connections a month.

Newsjacking for Video: Why posting 1.5 to 2-minute videos reacting to trending LinkedIn news can generate millions of organic views.

🔗 Resources & Links Mentioned:Joshua B. Lee's Agency - https://joshuablee.com/

Chapters:

00:00 LinkedIn vs. Others

04:21 Meet Joshua B Lee

08:31 Why the LinkedIn Platform

12:44 The Power of LinkedIn and AI

21:33 LinkedIn Newsletter

26:34 Creating a Newsletter

31:12 Making LinkedIn Content

37:57 Using Sales Navigator

42:29 LinkedIn Limits

49:01 Premium Account

53:53 Dopamine Dealer Role

01:02:46 LinkedIn's Video Power

01:08:13 Webinar Event Setup ️

01:12:39 Inviting Connections ️

01:16:44 Podcast Listings ️

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This episode is brought to you by:

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- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

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