Alex Yale, began his professional journey in M&A and strategy at Deloitte Consulting. Seeking new challenges, he moved into the tech sector, initially joining a small tech company that was later acquired by AT&T. He then transitioned to a partnerships role at META (formerly Facebook), where he spent six years in various partnerships and sales leadership positions.

After his tenure at META, Alex and his family relocated to Boston, where he joined Thrasio, the largest Amazon FBA aggregator. As the General Manager of Angry Orange, Thrasio’s most successful brand, he expanded the pet cleaning product line into major brick-and-mortar retailers such as Target, Petsmart, and Walmart.

Driven by entrepreneurial spirit, Alex eventually started his own brand, Uncle Todd's, specializing in home cleaning and maintenance products. He also acquired Flip-It Cap, a former Shark Tank brand. Alex now successfully manages both eCommerce businesses, which operate across multiple channels, including an upcoming in-store launch at Walmart.

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> Here’s a glimpse of what you would learn…. 

• Importance of retail diversification in e-commerce.
• Strategies for expanding sales channels beyond online platforms.
• The impact of changing market dynamics on e-commerce businesses.
• Insights from mergers and acquisitions and corporate strategy in e-commerce.
• The significance of product quality in building successful brands.
• Approaches to launching products on Amazon as a testing ground for retail.
• The role of packaging and presentation in consumer expectations.
• Pricing strategies and margin differences between e-commerce and retail.
• Challenges of entering retail, including securing shelf space and longer sales cycles.
• The necessity of continuous innovation and adaptation to maintain retail presence.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Alex Yale, owner of Uncle Todd's and Flip It Cap. They discuss the importance of retail diversification and maintaining high product quality in the evolving e-commerce landscape. Alex shares his background in M&A and strategy from Deloitte and Meta, and his journey into e-commerce. He emphasizes the need for a strong product-market fit on Amazon before expanding into retail, and the significance of strategic relationships with major retailers. This episode offers valuable insights for seven-figure business owners aiming to scale to eight figures and beyond.

Here are the 3 action items that Josh identified from this episode:

Action Item #1: Leverage Amazon as a Testing Ground for Retail Expansion:

Use Amazon to validate your product-market fit by analyzing reviews, sales data, and customer feedback. This provides proof of concept and helps refine your product before pitching to retail buyers.

Action Item #2: Present a Compelling Case to Retail Buyers with Data and Differentiation: When approaching retailers, provide strong sales data and highlight your product's unique selling points. Demonstrate how it fills gaps in their product lineup and aligns with their customer base.

Action Item #3: Design Retail-Ready Packaging to Capture Attention on Shelves:

Invest in packaging that is not only durable but also visually appealing in a retail environment. Ensure it communicates the product's benefits clearly to stand out from competitors.

Resources mentioned in this episode:

• Helium 10

• Jungle Scout

• Seller Sprite

• Amazon

• ChatGPT

• Endurance: Shackleton's Incredible Voyage by Alfred Lansing

• How I Built This with Guy Raz

• LinkedIn

• Uncle Todd's

• Flip It Cap

• Angry Orange

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

Sponsor for this episode...

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started my business in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected]<...

Andrew Morgans is the founder of Marknology. A full service marketplace agency that since it was founded in 2014 has worked with over 400+ brands, and consists of 35 team members. He has scaled dozens of brands on Amazon to 7 and 8 figures, and has spoken as a thought leader in the ecommerce space all around the world. He currently has equity or ownership in 9 brands on Amazon, manages and operates a warehouse and 3PL in Kansas City, and still loves getting his hands dirty fixing or improving brands small and large alike. 

 Highlight Bullets

> Here’s a glimpse of what you would learn…. 

• E-commerce strategies focusing on Amazon and TikTok Shop.
• Importance of creative marketing in a competitive landscape.
• Challenges brands face in the current economic environment.
• Significance of content creation and storytelling for brand differentiation.
• Role of influencer marketing and collaboration with local creators.
• Strategies for optimizing Amazon listings and utilizing A+ content.
• Testing new sales channels and adapting strategies for growth.
• Leveraging TikTok Shop for direct-to-consumer relationships and data collection.
• Emphasis on continuous innovation and willingness to embrace change.
• Importance of evaluating brand narratives and unique selling propositions.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley engages with Andrew Morgans, founder of Marknology, to discuss advanced e-commerce strategies for scaling businesses on Amazon and TikTok Shop. Andrew emphasizes the importance of creative marketing and storytelling to differentiate brands in a competitive landscape. He shares actionable insights on content creation, leveraging influencer partnerships, and optimizing brand presence. The conversation highlights the necessity for brands to adapt and innovate, focusing on unique narratives and premium content to drive sales and build customer loyalty. This episode is a must-listen for business owners aiming to scale to eight figures and beyond.

Here are the 3 action items that Josh identified from this episode:

Action Item #1: Enhance Storytelling with Creative Marketing: Develop a compelling brand story that differentiates your product from competitors. Utilize premium A+ content on Amazon and incorporate user-generated content (UGC) to build trust and connect with customers.

Action Item #2: Leverage TikTok Shop: Use TikTok Shop strategically by creating engaging content and running ads behind high-performing videos. Gather valuable customer data through the platform for future marketing campaigns, improving your overall reach and ROI.

Action Item #3: Optimize and Diversify Sales Channels: Continuously optimize your Amazon listings by focusing on hero products and storytelling. Additionally, explore new platforms like Walmart and Chewy to diversify your sales channels and stay ahead of market trends.

Resources mentioned in this episode:

• TikTok Shop

• Rumble.com

• YouTube

• Shopify

• Amazon

• Chewy.com

• Walmart

• Amazon Premium A+ Content

• Postmates

• Uber Eats

• DoorDash

• Beautiful.ai

• The Body Keeps the Score by Bessel van der Kolk on Amazon

• Tribe by Sebastian Junger on Amazon

• Marknology

• Ballsy

• Jesse J. Wroblewski on LinkedIn

• John Derkits on LinkedIn

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started my business in 2015 and grew it to an eight-figu...

Mark Willis is a CERTIFIED FINANCIAL PLANNER™, a three-time #1 Best Selling Author and the owner of Lake Growth Financial Services, a financial firm in Chicago, Illinois. As co-host of the Not Your Average Financial Podcast™, he shares some of his strategies for investing in real estate, paying for college without going broke, and creating an income in retirement you will not outlive.  Mark works with people who want to grow their wealth in ways that are safe and predictable, to become their own source of financing, and create tax-free income in retirement.  Book “How to be an Amazon Legend and Fire Your Banker.”

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> Here’s a glimpse of what you would learn…. 

• Introduction to the podcast's mission and focus on e-commerce business leaders.
• Mark Willis's background and experience with business owners and e-commerce entrepreneurs.
• Common financing challenges faced by e-commerce businesses, particularly reliance on banks.
• Overview of Mark's book, "How to Be an Amazon Legend and Fire Your Banker."
• Concept of using dividend-paying whole life insurance as a financial strategy.
• Importance of having control over personal finances and becoming one's own source of financing.
• Discussion of non-direct recognition policy loans and their benefits.
• Comparison of whole life insurance policies to home equity lines of credit.
• Tax strategies that can complement the use of whole life insurance policies.
• Actionable takeaways for e-commerce entrepreneurs to enhance financial management and independence.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Mark Willis, a certified financial planner and owner of Lake Growth Financial Services. They discuss financial strategies for e-commerce entrepreneurs aiming to scale their businesses. Key topics include overcoming reliance on traditional banks, using dividend-paying whole life insurance as a financing tool, and implementing effective tax strategies. Mark shares insights from his book, "How to Be an Amazon Legend and Fire Your Banker," emphasizing the importance of financial control and independence. The episode provides actionable advice to help business owners manage capital and achieve greater financial security.

Here are the 3 action items that Josh identified from this episode:

Action Item #1: Invest in the Right Places: Business owners should ensure they are putting their money into vehicles that will grow and provide liquidity when needed.

Action Item #2: Implement Tax-Saving Strategies: It's crucial to work with a certified financial planner to identify and implement effective tax strategies.

Action Item #3: Execute Financial Strategies: Taking action is essential; business owners should not just learn about strategies but also implement them to see real results.

Resources mentioned in this episode:

• Lake Growth Financial Services

• FAFSA

• Augusta Rule

• Future Tools

• Kickstart with Mark

• How to Be an Amazon Legend and Fire Your Banker

• Debt: The First 5,000 Years

• The Holy Bible

• The Lord of the Rings

• Not Your Average Financial Podcast

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

Sponsor for this episode...

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started my business in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!

Transcript Area

Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today, I'm speaking with Mark Willis of Lake Growth Financial Services, and we're going to be talking a lot about how you can bank on yourself and become your own source of financing in your business. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your business to the next level, my team and I bring hands on experien...

Aaron Biner, he originally started off selling footwear on Amazon in 2008. Eventually he pivoted to private label and is a current 7 figure seller on the platform. He currently runs his own agency Marketplace Nerd that is focused on helping sellers with consulting and managing PPC.

 Highlight Bullets

> Here’s a glimpse of what you would learn…. 

• PPC (Pay-Per-Click) strategies for Amazon sellers
• Conversion rate optimization techniques
• Importance of understanding key metrics like TACoS and ACoS
• Balancing advertising budgets with profitability
• Strategies for optimizing PPC spend and traffic quality
• Day parting and timing for ad campaigns
• Price adjustments and their impact on sales
• Seasonal trends and inventory management
• Data-driven decision-making for performance tracking
• Building strong supplier relationships for better sourcing and pricing

 In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Aaron Biner, CEO of Marketplace Nerd, to discuss advanced PPC strategies and conversion rate optimization for Amazon sellers. Aaron emphasizes the importance of understanding key metrics like TACoS and ACoS to make informed decisions. He shares actionable insights on balancing PPC budgets, optimizing ad spend, and leveraging data-driven strategies to enhance profitability. The discussion also covers effective pricing tactics, the significance of building strong supplier relationships, and the necessity of continuous product launching. This episode is a must-listen for Amazon sellers aiming to scale their businesses amidst rising competition and costs.

Here are the 3 action items that Josh identified from this episode:

Action Item #1: Understand Your Numbers: Utilize tools for SKU-level profitability to make data-driven decisions.

Action Item #2: Test Different Strategies: Experiment with various approaches and analyze the results to find what works best for your products.

Action Item #3: Build Supplier Relationships: Meet suppliers in person to negotiate better pricing and ensure product quality.

Resources mentioned in this episode:

• Scale Insights

• Power BI

• Sellerboard

• Helium 10

• Jungle Scout

• Data Dive

• Data Rover

• Prophecy

• ChatGPT

• Seller Sessions

• Sreenath Reddy on LinkedIn

• Stephen Silcock on LinkedIn

• Ritu Java on LinkedIn

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started my business in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!

Transcript Area

Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordova's and Michael Gerber, author of the E-myth. Today, I'm speaking with Aaron Biner, who is the CEO of Marketplace Nerd, and we're going to be talking a lot about PPC conversion rate optimization strategies that can help you survive the increased competition and fees on Amazon. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure e-commerce companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your busines...

Jesse James Wroblewski, he has been at the helm of a New York marketing agency for close to three decades. His often offbeat work has been featured in Rolling Stone, The Book "505 Weirdest Websites Ever" and Fangoria as well as a plethora of other media outlets.

He is ready to share his new vision for the world. He recently released a new book called Marketing For Supervillains: Diabolical Tips On Differentiation, Decommoditization™ and World Domination.

 Highlight Bullets

> Here’s a glimpse of what you would learn…. 

• Challenges faced by e-commerce brands due to rising competition, particularly on platforms like Amazon.
• Importance of brand differentiation in a saturated market.
• Strategies for combating commoditization and maintaining unique value.
• Introduction of the "universe of differentiation" with 12 distinct strategies.
• Examples of successful differentiation strategies, such as definitive cause alignment and product heritage.
• The role of storytelling and brand identity in creating consumer connections.
• Importance of exclusivity and scarcity in driving demand and maintaining premium pricing.
• Need for cohesive and professional brand assets to enhance customer perception.
• Emphasis on authenticity and approachability in branding efforts.
• Resources and exercises for further exploration of brand differentiation strategies.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes marketing expert Jesse James Wroblewski, author of "Marketing for Supervillains." They discuss strategies for e-commerce brands to differentiate themselves amidst rising competition, especially on platforms like Amazon. Jesse emphasizes the importance of creating a unique brand identity through exclusivity, storytelling, and cause alignment. He shares practical examples and exercises to help brands stand out. Key takeaways include the need for strong brand development, professionalizing brand assets, and leveraging unique differentiators to foster customer loyalty and drive profitable growth.

Here are the 3 action items that Josh identified from this episode:

Action Item #1: Invest in Brand Identity Development: Focus on building a unique, strong brand identity rather than relying on generic, private-label products. A well-developed brand that resonates with its target audience can command higher prices and maintain long-term loyalty. Align your brand with a clear cause or lifestyle that sets you apart from competitors.

Action Item #2: Polish Your Brand Assets: Ensure all your brand elements, such as logos, packaging, and messaging, are cohesive and professional. Avoid disjointed branding efforts from multiple sources and aim for a unified brand presence that elevates customer perception and fosters trust.

Action Item #3: Leverage Differentiators to Stand Out: Identify and emphasize unique aspects of your brand that competitors cannot easily replicate, such as exclusivity, product heritage, or a unique process. Differentiating through factors like scarcity or aligning with a specific niche or identity can create excitement and loyalty among customers.

Resources mentioned in this episode:

• Midjourney

• Meta Ads

• TikTok Ads

• Marketing for Supervillains: Diabolical Tips on Differentiation and Commoditization and World Domination on Amazon

• The Win Without Pitching Manifesto on Amazon

• Blackened Whiskey

• Ginsu

• Caden Lane

• Mr. Bubble on Amazon

• Green Giant

• Toms

• Ben & Jerry's

• Doctor Squatch

• Magic Spoon

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast

Kusha is an Inc 500 entrepreneur with a remarkable history of launching and exiting several 7- and 8-figure e-commerce businesses. With over a decade of experience in scaling brands on Amazon, Kusha has mastered the art of driving sales through advanced marketing strategies, data analysis, and impactful branding. His recent venture, Kazam, a revolutionary AI-Based SaaS tool, is transforming the way Amazon advertising campaigns are optimized, offering users significant profitability and organic ranking improvements.

Highlight Bullets

> Here’s a glimpse of what you would learn…. 

• Importance of product differentiation in e-commerce
• Strategies for effective product development and innovation
• Insights on launching and exiting seven and eight-figure e-commerce businesses
• The role of PPC (pay-per-click) advertising in driving sales and visibility
• Utilizing AI tools to enhance e-commerce operations and marketing
• Sourcing strategies and the significance of building relationships with manufacturers
• The impact of consumer trust in product sourcing, particularly regarding country of origin
• The necessity of a robust intellectual property strategy for protecting unique products
• Diversifying sales channels beyond Amazon for greater control and customer relationships
• The value of customer feedback and iterative improvement in product development

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Kusha, an Inc. 500 entrepreneur with over a decade of experience in e-commerce. Kush shares his journey of building and selling three Amazon-based brands, emphasizing the importance of product differentiation, effective PPC advertising, and leveraging AI. He discusses sourcing strategies, the value of design patents, and the significance of iterative product improvement. Kush also highlights the benefits of diversifying sales channels and building an email list. This episode offers actionable insights for scaling e-commerce businesses to eight figures and beyond.

Here are the 3 action items that Josh identified from this episode:

1. Create Differentiated Products: Stand out in a crowded market by offering unique products.
2. Robust IP Strategy: Protect your innovations with utility or design patents.
3. Leverage Digital Marketing: Use platforms like Meta and Google Ads to capture customer data and build a customer database.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Shazam
• Shopify
• Amazon PPC
• Canva
• Google Ads
• Glew.io
• Pickfu
• Product Pinion
• Alibaba
• Upwork
• Rich Dad Poor Dad

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

Sponsor for this episode...

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Sreenath is the founder and CEO of a technology company called Intentwise. As the likes of Amazon and Walmart share more data than ever before, at Intentwise their goal is to help brands and agencies make the most of all this data.

Highlight Bullets

> Here’s a glimpse of what you would learn…. 

• Importance of data in e-commerce for competitive advantage.
• Evolution of data availability and its impact on sellers.
• Types of questions sellers should ask to leverage data effectively.
• Categories of questions: operational, diagnostic, and strategic.
• Practical examples of operational insights for tracking performance.
• Case studies demonstrating successful data utilization by sellers.
• The significance of understanding competition at the product level.
• Tracking customer behavior, including repeat purchases and lifetime value.
• The necessity of data organization and visualization for quick insights.
• Actionable steps for sellers to harness data for informed decision-making.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley converses with Sreenath Reddy, CEO of Intent Wise, about leveraging data to scale e-commerce businesses. They emphasize the importance of data from platforms like Amazon and Walmart for gaining a competitive edge. Srinath shares insights on organizing and visualizing data, tracking key metrics like customer lifetime value and repeat purchase behavior, and identifying true competitors. He advises creating a roadmap of critical questions, ensuring data quality, and using technology to streamline data management. This episode provides actionable strategies for e-commerce entrepreneurs aiming to scale to eight figures and beyond.

Here are the 3 action items that Josh identified from this episode:

1. Develop a Roadmap of Questions: Sellers should create a list of key questions they want to answer using data, ensuring they have a clear focus on what insights are necessary for their business.
2. Visualize Data: It's crucial to have tools in place to visualize data effectively. Whether through internal development or third-party tools like Intent Wise, sellers need to see how their inventory, ad performance, and organic rankings interact.
3. Leverage Data for Decision-Making: Sellers must establish processes to analyze data regularly and use those insights to inform strategic decisions. In an increasingly competitive landscape, those who can harness data effectively will have a significant advantage.

Resources & Links Section

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Intent Wise
• Amazon Marketing Cloud
• AWS API
• Selling Partner API
• Power BI
• ChatGPT
• Made to Stick by Chip and Dan Heath
• Rick Watson on RMW Commerce Consulting

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Josh 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordova, and Michael Gerber, author of the E-myth. Today I am speaking with Srinath Reddy, the founder and CEO of Intent Wise, and we are going to be talking a lot about how you can use data that Amazon and Walmart and all the marketplaces are giving you in order to create a com...

David was an Amazon Seller himself and he had a hard time connecting with affiliates. This roadblock inspired David to create Archer Affiliates and he now connects Amazon sellers with influencers, publishers, and affiliates.

Highlight Bullets

> Here’s a glimpse of what you would learn…. 

• Importance of affiliate marketing for Amazon sellers
• Strategies for creating a successful affiliate network
• Types of products that perform well in affiliate marketing
• Commission structures and competitive rates for affiliates
• Engaging and building relationships with affiliates
• Utilizing promotions and discounts to drive sales
• Leveraging external traffic to enhance visibility on Amazon
• The role of PR agencies in connecting with media publishers and influencers
• Testing and iterating marketing strategies for optimal performance
• Networking within the e-commerce community for growth and learning

Here are the 3 action items that Josh identified from this episode:

1. Integrate Affiliate Marketing into Your Overall Strategy:

   Treat affiliate marketing as a core part of your marketing strategy, not just an add-on. This means aligning it with your PPC efforts and overall sales goals, and using platforms like Archer Affiliates to connect with the right influencers and publishers.

2. Set Competitive and Strategic Commission Rates:

   Calculate a competitive commission by combining your Amazon brand referral bonus with your advertising cost of sales (ACoS). This will help you attract quality affiliates by offering them a fair share of the profits.

3. Focus on Audience Alignment When Choosing Affiliates:

   Ensure that the affiliates you choose have audiences that are genuinely interested in your products. Use platforms like Archer Affiliates and social media to find influencers whose audience aligns with your target market.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Archer Affiliates
• Amazon Associates Program
• Slickdeals
• Deal News
• Best Reviews
• Levanta
• Perch Plus Program
• $1 Billion Seller Summit
• 12 Rules for Life by Jordan Peterson
• 12 More Rules for Life by Jordan Peterson
• The Subtle Art of Not Giving a Fck* by Mark Manson

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordova's and Michael Gerber, author of the E-myth. Today, I am speaking with David Katz of Archer Affiliates, and we're going to be talking about how to create know a no brainer affiliate network to be able to propel your sales on Amazon even further. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your business to the next level, my team and I bring hands on experience, strategic insights, and the resources needed to fuel your growth. So if you or someone you know is ready to scale or looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough dot com. That's e-comm with two M's and let's turn your dreams into reality. But today I am super excited to introduce you all to David Katz.

Josh Hadley 00:00:46  David was a former Amazon seller himself and he had a hard time connecting with affiliates. Therefore, this roadblock inspired David to create Archer affiliates, and he now connects Amazon sellers with influencers, publishers, and affiliates. With that introduction, welcome to the show David.

David Katz 00:01:00  Hey, how's it going, Josh? Thanks for having me on, man.

Trever is the Founder and one of the Managing Directors of Objective, Investment Banking & Valuation, and is focused solely on the Investment Banking Group, which offers sell-side advisory. Trever has 20+ years of investment banking, acquisition, and strategy experience advising middle market companies on transaction execution and strategy.

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> Here’s a glimpse of what you would learn…. 

• Maximizing business valuation for e-commerce companies.
• Current state of the e-commerce acquisition landscape.
• Role of private equity in influencing valuations.
• Characteristics of attractive e-commerce businesses for buyers.
• Importance of sales channel diversification beyond platforms like Amazon.
• Trends in specific sectors, such as health and beauty, and their market performance.
• Strategies for e-commerce entrepreneurs preparing for a potential sale.
• Managing unsolicited acquisition offers and setting clear expectations.
• Importance of accurate financial data and comprehensive accounting practices.
• Selecting the right advisors for maximizing sale value and navigating the sale process.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Trever Acers, founder and managing director at Objective Middle Market Investment Bank. Trever, with over 20 years of experience in investment banking, shares strategies for e-commerce entrepreneurs to maximize their business valuation. Key insights include understanding target and "sell now" numbers, diversifying sales channels, leveraging customer data, and maintaining a resilient supply chain. Trever also emphasizes the importance of selecting the right advisor and preparing for unsolicited offers. This episode is a must-listen for business owners aiming to scale their companies and achieve a successful exit.

Here are the 3 action items that Josh identified from this episode:

1. Diversify Sales Channels and Products: To attract private equity buyers, ensure your business is not overly reliant on a single sales channel like Amazon. Expanding into wholesale, retail, and direct-to-consumer channels, as well as offering a variety of products, reduces risk and enhances your company's appeal.

2. Prepare Financials and Strategy Well in Advance: Begin preparing for a potential sale at least three years ahead. Clean up financial records, set clear valuation goals, and have a methodology in place to manage unsolicited acquisition offers. This proactive approach ensures you are ready to engage with serious buyers when the time is right.

3. Engage Multiple Buyers and Highlight Synergies: When considering a sale, engage with multiple potential buyers to increase competition and leverage in negotiations. Discuss potential synergies early in the process to demonstrate how your business can add value to the buyer's portfolio, which can justify a higher sale price.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• ChatGPT
• Objective IBV
• Traction by Gino Wickman
• TikTok for E-commerce

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

Sponsor for this episode...

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Trevor Akers. Trevor is the founder and one of the managing directors at Objective Middle Market Investment Bank, and we are going to be talking a lot about how to maximize your business for a premium valuation that will not only help if and when you decide to sell, but to help you stay in business for decades to come. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure e-commerce companies to eight figures and beyond. If you're an ...

Bill is a young charismatic business owner that has successfully lead multiple companies and teams to victory. He started selling products at 12 years old and has spent the last 20 years obsessed with learning and mastering business. He now owns multiple businesses and does consulting to share his wisdom, knowledge, and resources with other small businesses.

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> Here’s a glimpse of what you would learn…. 

• Transition from traditional retail to Amazon sales
• Growth of Redirect brand after Shark Tank appearance
• Importance of effective marketing strategies in e-commerce
• Navigating challenges in the Amazon marketplace
• Customer concentration concerns and risk management
• Adapting to market changes and competition
• Exploring omnichannel sales strategies beyond Amazon
• The role of innovation and intellectual property in business success
• Selecting the right partners and agencies for growth
• Embracing technology and AI in e-commerce operations

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Bill Teter, a successful entrepreneur and consultant. Bill shares his journey with Redirect, a brand known for its magnetic eyeglass holder that gained traction after appearing on Shark Tank. Initially, Redirect had no revenue from Amazon, but it eventually shifted to where Amazon accounted for 95% of their sales. Bill provides insights into navigating the Amazon marketplace, the importance of effective marketing strategies, and critical decision-making processes. He emphasizes innovation, choosing the right partners, and exploring new market segments to scale a business successfully.

Here are the 3 action items that Josh identified from this episode:

1. Understand and Monitor Your Business Metrics: 

   - Conduct a Financial Audit: Regularly review financial statements to ensure you have a clear understanding of your business’s financial health.

   - Set Clear KPIs: Establish and track key performance indicators (KPIs) like customer acquisition cost (CAC) and return on ad spend (ROAS) to align with your business goals.

   - Use Analytics Tools: Leverage platforms like Google Analytics and Amazon Seller Central to monitor and analyze your business performance effectively.

2. Adapt to Market Changes by Diversifying:

   - Market Research: Continuously conduct market research to stay updated on trends and competitor strategies.

   - Product Diversification**: Explore and introduce new, unique products to your lineup to mitigate risks and enhance your market position.

   - Cost Management: Implement strategies to optimize your supply chain and reduce costs to counteract margin compression and improve profitability.

3. Explore Omnichannel Strategies Beyond Amazon:

   - Wholesale Partnerships: Identify and build relationships with wholesale partners to expand your distribution network and improve margins.

   - Diversify Sales Channels: Explore additional marketplaces such as Shopify, Walmart, and TikTok Shop to reach a broader audience.

   - Integrated Marketing: Develop marketing campaigns that leverage multiple channels to boost brand awareness and drive sales across different platforms.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Amazon Seller Account
• Shark Tank
• Amazon FBA
• Brand Registry
• Marketplace Pulse
• ChatGPT
• Extreme Ownership by Jocko Willink
• Shark Tank Appearance - Rick Hopper's pitch
• Alex Hormozi

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

Sponsor for this episode...

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Guests include Kevin King, Aaron Cordova's Michael E Gerber, author of the E-myth. And today I am speaking with Bill Teeter of Guid...