Bryan is the co-founder and chief e-commerce officer at Simple Modern. Simple Modern is a digitally native brand, having sold 50 million bottles in less than 10 years and did $250M in 2024. Simple Modern has grown into a category leader in all 50 states and eight countries around the world, making products that are good everywhere.

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> Here’s a glimpse of what you would learn…. 

• Overview of Simple Modern's growth and success in the drinkware market.
• Discussion of the company's journey from inception in 2015 to achieving $250 million in gross revenue in 2024.
• Importance of product quality and innovative design in driving brand success.
• Strategic decisions made by Simple Modern, including focus on drinkware and partnerships with major retailers.
• Challenges faced by the company, particularly in cash flow management and manufacturing defects.
• The role of effective marketing strategies, including leveraging social media platforms like TikTok.
• Insights on the significance of competition in the drinkware market and its impact on brand awareness.
• The value of strong relationships with manufacturers and partners in navigating business challenges.
• Emphasis on data-driven decision-making and quick feedback cycles in e-commerce.
• Advice for entrepreneurs on resilience, adaptability, and maintaining a long-term focus in a competitive landscape.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Bryan Porter, co-founder and Chief E-commerce Officer of Simple Modern. They discuss Simple Modern's impressive journey from its inception in 2015 to achieving $250 million in gross revenue by 2024. Bryan shares insights into the strategic decisions that propelled the brand to success, including a focus on product quality, innovative design, and effective marketing. He emphasizes the importance of strong partnerships, cash flow management, and resilience in overcoming challenges. This episode offers valuable lessons for business owners aiming to scale their e-commerce ventures to new heights.

Here are the 3 action items that Josh identified from this episode:

1. Master Cash Flow Early

   • Hire a strong CFO and explore flexible financing options—like delayed tax payments or supplier credit—to avoid growth bottlenecks.

2. Double Down on Key Partnerships

   • Build deep, win-win relationships with select manufacturers to secure favorable terms and reduce inventory pressure.

3. Always Be Amazon-Ready

   • Know the pros and cons of 1P vs. 3P selling, and have a solid contingency plan to handle unexpected platform disruptions.

Resources & Links Section

• Ecomm Breakthrough
• Amazon
• TikTok Shop
• Target
• Walmart
• Whole Foods
• Disney
• FBA (Fulfillment by Amazon)
• Vendor Central
• Siena AI
• Simple Modern
• Practicing the Way by John Mark Comer on Amazon
• The Operators on YouTube
• Bryan Porter on LinkedIn
• Bryan Porter on Twitter

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

Sponsor for this episode...

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael E Gerber, author of the E-myth. Today I am speaking with Bryan Porter. Bryan is the co-founder and chief e-commerce officer at Simple Modern. Simple modern is a digitally native brand, having sold over 50 million bottles in less than ten years, and they did 250 million. You heard that right. $250 million in gross revenue in 2024. Simple. Modern has grown into a category leader ...

Pat Yates is a seasoned entrepreneur with a focus on e-commerce.  In 2014 he struck a deal with Robert Herjavec on the Emmy Award winning show “Shark Tank”.  Pat grew a single slipper kiosk business into a multimillion-dollar e-commerce focused business.  During that time Pat has done licensing deals with DreamWorks, NCAA, NFL and Disney.  In 2015 he struck up a relationship with Mark the founder of Quiet Light and continued eventually leading him to becoming an M&A advisor. He speaks on stages around the world and is an expert in the Ecom space.

> Here’s a glimpse of what you would learn…. 

• Impact of "Shark Tank" on brand visibility and entrepreneur experiences.
• Importance of networking and community among entrepreneurs.
• Process and considerations for getting featured on "Shark Tank."
• Current challenges in the e-commerce market, including inflation and interest rates.
• Strategies for improving business performance before selling.
• Understanding business valuations and the significance of EBITDA multiples.
• Importance of preparation and accurate financial records for business sales.
• Actionable strategies for enhancing business value and growth.
• Role of technology and data analysis in e-commerce decision-making.
• Value of attending industry events for networking and learning opportunities.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes back Pat Yates, a seasoned entrepreneur and M&A advisor at Quiet Light Brokerage. Known for his successful "Shark Tank" deal with Robert Herjavec, Pat shares insights on leveraging the show's exposure, the importance of networking, and the current e-commerce landscape. He emphasizes the need for thorough preparation before selling a business, understanding financials, and maintaining realistic expectations. Pat also highlights the value of data-driven decision-making and the potential of AI tools to enhance business operations. This episode is a must-listen for entrepreneurs aiming to scale their businesses to new heights.

Here are the 3 action items that Josh identified from this episode:

Action Item #1 Consider "Shark Tank": Entrepreneurs with products that appeal to a broad audience should consider applying to "Shark Tank."

Action Item #2 Maintain Accurate Financial Records: Running both accrual and cash basis books is crucial for understanding the business's financial position and preparing for potential exits.

Action Item #3 Focus on Growth: Entrepreneurs should prioritize growth, especially if they are considering an exit.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Quiet Light Brokerage
• Exit Preneur Playbook
• Amazon Business Reports
• Google Sheets
• Claude AI
• ChatGPT
• Prosper Show
• Billion Dollar Seller Summit
• The E-Myth
• Delivering Happiness
• Scattered Minds
• Shark Tank
• Beyond the Tank

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started my business in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!

Transcript Area

Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael E Gerber, the author of the E-myth. Today I am speaking with Pat Yates. He's actually a returning guest here to the ...

Jessica Seib worked at Buzzfeed for 5 years and with Rolling Stones for a year and a half, Jessica is definitely an expert when it comes to connecting the audience with the brand, and the role that affiliate marketing plays in reaching out to your intended market.

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> Here’s a glimpse of what you would learn…. 

• Future of affiliate marketing in e-commerce
• Strategies for brands to engage effectively with publishers
• Importance of agency partnerships in affiliate marketing
• Navigating relationships with publishers and overcoming competition
• Performance metrics and benchmarks for affiliate marketing success
• Recommended agencies for affiliate marketing support
• Blending direct-to-consumer (DTC) and Amazon strategies
• Importance of personalized outreach and tailored communication
• Leveraging micro-influencers and niche creators for brand visibility
• Continuous testing and adaptation of marketing strategies

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Jessica Seib, a seasoned publishing and brand consultant with extensive experience in affiliate marketing, particularly for Amazon-focused brands. The discussion delves into the future of affiliate marketing in e-commerce, highlighting strategies for brands to effectively engage with publishers and the importance of agency partnerships. Jessica shares insights from her career at BuzzFeed and Rolling Stone, emphasizing the need for a cohesive strategy, leveraging both DTC and Amazon channels, and the value of personalized outreach. This episode offers actionable advice for scaling e-commerce businesses to eight figures and beyond.

Here are the 3 action items that Josh identified from this episode:

1. Leverage Agencies to Enhance Reach

Partner with affiliate marketing agencies or performance PR agencies with strong media relationships. These agencies can help brands cut through the noise, secure prominent placements, and amplify visibility.

Action Step: Research niche-specific agencies like Levanta or Archer Affiliates and schedule consultations to align strategies with their expertise.

2. Personalize and Strengthen Publisher Relationships

Tailor pitches to publishers by understanding their audience and focus. Providing product samples and personalized outreach can create stronger connections and increase your chances of being featured.

Action Step: Develop customized product briefs and prepare sample kits to share with targeted publishers.

3. Adopt a Dual Amazon-DTC Strategy

Blend Direct-to-Consumer (DTC) efforts with Amazon strategies to capture a broader audience and gain deeper consumer insights. This dual approach maximizes reach while allowing brands to fine-tune their offerings based on channel-specific performance metrics.

Action Step: Use analytics tools like Comscore to measure the effectiveness of both channels and optimize campaigns accordingly.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Levanta
• Archer Affiliates
• Dreamday on LinkedIn
• JLS PR on LinkedIn
• Blossom PM
• Comscore on LinkedIn
• Impact
• TikTok Shop
• Dark Matter by Blake Crouch on Amazon
• ChatGPT

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Stephen Pope from My Amazon Guide. Today, I am speaking with Jessica Seib. She is a publishing and brand consultant, a...

Sohun Sanka is currently with Euka.AI and they strive to build more impactful AI powered solutions for marketers. Fueled by his curiosity Sohun has taken roles across multiple departments and stood up several verticals for UGC, TikTok Shop and Influencer Marketing throughout his career. Sohun also conducts strategic workshops and audits of top brands and agencies to help optimize their creator marketing workflows.

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> Here’s a glimpse of what you would learn…. 

• Importance of social commerce in the evolving e-commerce landscape.
• Strategies for leveraging creator marketing on platforms like TikTok Shop.
• The role of user-generated content (UGC) in driving consumer trust and engagement.
• Challenges and opportunities for brands generating demand outside traditional platforms like Amazon.
• The significance of thorough trend analysis and understanding audience demographics in creator outreach.
• Best practices for crafting effective outreach messages to creators.
• The iterative process of testing content styles and analyzing performance metrics on TikTok.
• The impact of commission strategies on creator collaborations and sales performance.
• The necessity of establishing social proof and initial sales data before engaging creators.
• Insights on navigating the creator landscape, including the value of collaborating with smaller creators.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Sohun Sanka from Euka.ai, focusing on creator marketing for TikTok Shop and social commerce. They discuss the growing importance of social commerce for e-commerce brands looking to generate demand beyond Amazon. Sohun shares insights on leveraging user-generated content (UGC), conducting trend analysis, and crafting engaging content to drive sales. They emphasize the need for thorough preparation, iterative testing, and personalized outreach to creators. The episode offers actionable steps for brands to thrive in the evolving e-commerce landscape, highlighting the significance of social proof and effective collaboration strategies.

Here are the 3 action items that Josh identified from this episode:

1. Engage Creators at Scale – Reach out to a large number of creators (ideally 1,000+) to generate diverse content and assess product-market fit. Use feedback to refine your strategy.  
2. Prioritize Social Proof – Build credibility by gathering reviews and initial sales data before launching on TikTok Shop. Highlight success metrics in outreach to attract creators.  
3. Optimize Content Iteratively – Test various video styles, refine hooks for stronger engagement, and analyze metrics like video views and click-through rates to improve performance.

Resources mentioned in this episode:
Here are the mentions with timestamps arranged by topic:

• Ecomm Breakthrough
• Amazon
• Levanta
• Impact.com
• Rakuten
• Aspire
• Creator IQ
• Amazon A+ Content
• My Magic Healer
• Euka.ai
• TikTok Shop
• Kalodata Insights
• LinkedIn
• Darin Saul
• Six Thinking Hats
• ChatGPT

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm...

Grant Martin, TorkStrap's president, understands the importance of safe and reliable cargo transport. In fact, his motivation to create TorkStrap came after a minor incident involving a bungee cord that went through his father's hand. From that moment on, Martin made it his mission to develop a safer, faster, and more simplistic solution for cargo transport and he created his own retail website proving there’s substantial revenue to be gained outside of Amazon.

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> Here’s a glimpse of what you would learn…. 

• Grant Martin's entrepreneurial journey and the inspiration behind TorkStrap.
• Experiences and challenges of selling products on Amazon and Shopify.
• Importance of cash flow management in e-commerce businesses.
• Strategies for optimizing cash flow, including leveraging credit cards.
• Insights on product development and innovation in the e-commerce space.
• The role of digital marketing, particularly video content, in driving sales.
• Necessity of testing and experimentation in marketing strategies.
• Pricing strategies and the impact of price adjustments on profitability.
• Customer experience and its significance in e-commerce success.
• Challenges and opportunities presented by emerging sales channels like TikTok Shop.

 In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Grant Martin, founder of TorkStrap, a company known for its patented strap device enhancing safety and efficiency in load securing. Grant shares his entrepreneurial journey, including the inspiration behind his product, challenges faced on platforms like Amazon and Shopify, and strategies for growth. Key topics include cash flow management, leveraging credit cards for extended payment terms, and effective marketing through video content. The episode provides actionable insights for scaling e-commerce businesses, emphasizing innovation, financial management, and strategic marketing.

Here are the 3 action items that Josh identified from this episode:

1. Master Inventory and Cash Flow Management: Regularly monitor inventory levels and manage cash flow strategically by using credit cards or extended payment terms to avoid stockouts and stabilize finances. For instance, consider using tools like the Amex Plum Card to extend payment cycles and align expenses with revenue inflows.

2. Adapt and Leverage Platform-Specific Strategies: Understand and adapt to the requirements of each sales platform, like Amazon and Shopify, to optimize visibility and balance revenue streams. Knowing Amazon’s fee structures and competitive environment, for example, can help you manage inventory effectively and keep fees in check.

3. Invest in Customer-Centric Marketing and Pricing: Develop engaging, data-driven ad content that resonates with your target audience, and experiment with pricing to maximize profits for reinvestment. Additionally, focus on owning the customer experience through your website by offering incentives and superior service to drive loyalty and repeat purchases.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• TorkStrap
• Shopify
• Amazon FBA
• Amex Plum Card
• Meta Ads
• TikTok Shop
• YouTube
• Repurpose
• Sellerboard
• AutoPod for Premiere Pro
• ChatGPT
• Invent With Me Podcast
• War Room by Roland Frasier
• Rich Dad Poor Dad
• The 4-Hour Workweek
• Episode with John Derkits on Credit Card Hacking
• The How of Business Podcast
  
  

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast...

Kurt Elster, he is currently helping Shopify Plus merchants like HOONIGAN make more money at his Shopify Partner agency, Ethercycle. He is hosting a podcast with over two million downloads: The Unofficial Shopify Podcast. He is developing public Shopify apps. And he is investing, advising, or both with: Govalo, PostPilot, and other select clients and P.E. firms.

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> Here’s a glimpse of what you would learn…. 

• Transitioning from Amazon to Shopify for e-commerce sales.
• Differences in customer acquisition strategies between Amazon and Shopify.
• Importance of building an email list for customer engagement and retention.
• Utilizing Google Shopping for driving traffic to Shopify stores.
• Risks associated with relying solely on Amazon for sales.
• The significance of creating valuable content for SEO and customer trust.
• Exploring podcast advertising as a marketing channel.
• Strategies for establishing an online presence with a basic Shopify store.
• The role of Shopify Collective in expanding product offerings through collaboration.
• Emphasizing a long-term mindset and experimentation in e-commerce success.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Kurt Elster, a seasoned Shopify expert and host of the Unofficial Shopify Podcast. Kurt shares his journey from retail arbitrage to becoming a Shopify specialist, offering valuable insights for Amazon brands transitioning to Shopify. Key strategies discussed include the importance of email marketing, leveraging Google Shopping, and utilizing podcast advertising to drive traffic. Kurt emphasizes the need for a long-term approach, focusing on content creation and customer engagement to build a successful Shopify store. This episode is a must-listen for business owners aiming to scale their e-commerce operations.

Here are the 3 action items that Josh identified from this episode:

1. Secure Your Brand’s Digital Presence Early - Reserve your domain and variations as soon as you file for a trademark to prevent future challenges in securing your desired online identity. This simple step avoids costly setbacks and protects your brand's online presence from the start.

2. Prioritize Consistent Traffic Generation - Transitioning to Shopify means proactively attracting customers. Focus on creating a robust traffic generation strategy, leveraging a combination of paid ads, SEO, and Google Shopping listings to draw in visitors and increase sales.

3. Build and Engage Your Audience Through Email Marketing - Begin growing your email list early, as this channel is vital for nurturing customer relationships and boosting repeat sales. Set up automated emails like welcome sequences and cart abandonment reminders, and prioritize plain-text formats for a personal touch.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• eBay
• WordPress
• Fulfilled by Amazon
• Meta Ads
• Google Shopping
• iHeartMedia/iHeartRadio
• TikTok Ads
• ChatGPT
• Klaviyo
• Beehiiv
• Google Merchant Center
• Data Feed Watch
• Shopify Collective
• Google Shopping Integration
• How to Shoot Video That Doesn't Suck
• The Unofficial Shopify Podcast
• Hoonigan
• Aether Cycle
• Walmart Marketplace
• Harley Finkelstein
  
  

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.&n...

Will Basta, an LA native and forward-thinking entrepreneur, brings a wealth of experience in e-commerce, venture capital, and digital innovation. As the co-founder of ACV, an e-commerce management, logistics, and marketing firm, Will contributes strategic insight and leadership to build brands and grow online businesses for 

savvy investors. With over a decade of success in leading startups and 

driving growth, Will exemplifies the ability to create meaningful change 

in the ever-evolving digital landscape.

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> Here’s a glimpse of what you would learn…. 

• Challenges faced by e-commerce brands, particularly on Amazon.
• Importance of diversifying sales channels beyond Amazon.
• Strategies for scaling e-commerce brands, including leveraging social commerce.
• Role of e-commerce management firms in assisting brands with growth.
• Insights on influencer marketing and the use of micro-influencers.
• The significance of testing various marketing strategies to identify effective approaches.
• Discussion on the importance of building a strong internal team and nurturing talent.
• Use of technology and tools to enhance productivity in e-commerce operations.
• The impact of flash sales and limited-time promotions on consumer purchasing behavior.
• Recommendations for selecting the right agency partner for e-commerce growth.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley converses with Will Basta, co-founder of ACV, an e-commerce management, logistics, and marketing firm. They explore strategies to scale e-commerce brands beyond Amazon, emphasizing the importance of diversifying sales channels and leveraging social commerce. Will shares insights on overcoming sales stagnation by expanding distribution channels and utilizing influencers. He also discusses the significance of mindset, recommending "Don't Believe Everything You Think" by Joseph Lynn, and highlights the use of AI tools like Claude for productivity. The episode offers valuable strategies for scaling e-commerce businesses in a competitive landscape.

Here are the 3 action items that Josh identified from this episode:

1. Diversify Sales Channels: Relying solely on Amazon limits growth potential and exposes businesses to high fees and intense competition. Explore additional marketplaces like Walmart, Etsy, and leverage social commerce platforms like TikTok to reach different customer segments and reduce dependency on a single platform.

2. Invest in Social Commerce and Influencer Partnerships: Utilize TikTok and Instagram for product-driven content that resonates with younger audiences. Start with micro-influencers for authenticity and consider performance-based models for influencer partnerships to expand your brand’s reach.

3. Leverage Technology for Efficiency and Growth: Use AI-driven video editing tools (e.g., InVideo, Lumen5) to streamline content creation and maintain a strong digital presence. Partnering with a capable agency for multichannel management can also free up time to focus on core business operations, allowing for more scalable growth.

Resources & Links Section

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• ACV
• Shein
• TikTok Shop
• Amazon Integration with TikTok
• InVideo
• CapCut
• Shopify
• Instagram Shop
• Amazon
• Shein

Neil Twa, Neil has 18 years of selling, coaching and mentoring, 10+ years on Amazon using Fulfilled By Amazon (FBA) with private label brands. He’s been operating as an entrepreneur and business owner since 2007. Today he has served over 1000+ people during his coaching and consulting career, and currently supports over 200 clients in their Voltage Holdings organization which owns software, private label brands, a coaching and mentoring for beginners to advanced sellers doing more than $10M a year on Amazon FBA called Voltage Business Builders. They focus on creating business owners who scale using our company as an incubator.

 Highlight Bullets

> Here’s a glimpse of what you would learn…. 

• Concept of an incubator model for Amazon FBA and e-commerce brands
• Comparison of incubator model versus aggregator model in e-commerce
• Importance of understanding business fundamentals for entrepreneurs
• Criteria for selecting clients in the incubator program
• Strategies for scaling businesses to eight figures and beyond
• Emphasis on profitability and financial metrics in business operations
• Inventory management and its role in meeting market demand
• Adapting to changes in Amazon's ecosystem and algorithm
• Importance of optimizing product listings and understanding customer intent
• Mindset shifts necessary for entrepreneurial growth and success

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes Neil Twa, founder of Voltage Business Builders, to discuss advanced strategies for scaling e-commerce businesses, particularly through an incubator model tailored for Amazon FBA brands. Neil, leveraging over a decade of experience, shares insights into his unique incubator approach, which contrasts with the traditional aggregator model. Key takeaways include the importance of focusing on profitability, optimizing inventory management, and understanding Amazon's evolving ecosystem. Neil emphasizes the need for a coachable mindset and strategic product positioning to achieve sustainable growth and scale to eight figures and beyond.

Here are the 3 action items that Josh identified from this episode:

1. Implement a Product Audit with the “Greenlight Process”: Regularly categorize products by their profit potential—whether they have high growth potential, need improvement, or should be removed—to streamline inventory and enhance profitability.

2. Optimize Listings for Algorithm Visibility: Ensure product listings include high-quality images and clear, concise descriptions. Avoid keyword stuffing, and instead focus on relevant keywords that align with customer intent to improve rankings on Amazon’s evolving search algorithm.

3. Make Data-Driven Inventory and Capitalization Decisions: Use metrics like unit ROI and sales velocity to plan inventory levels and optimize capitalization. Maintaining optimal stock is crucial for sustaining visibility and capturing market share within Amazon’s A9 algorithm.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• The High Voltage Business Builders
• Patriot Growth Capital on LinkedIn
• A9 Algorithm
• Cosmo
• Shopify
• ChatGPT
• Grok
• The Bible
• Good to Great by Jim Collins on Amazon

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

Sponsor for this episode...

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started my business in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!

Transcript Area

Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Adam Heist. Today I'm speaking with Neil Toys of Voltage Business Builders, and with over a decade of experience selling in the Amazon FBA space, we are going to be talking about the specific levers and strategies you're going to need to employ in order to turn it into an omnichannel business and scale to eight figures and beyond. This episode is...

Mark de Grasse is the former president of DigitalMarketer. He has over 20 years of experience in various marketing positions, ranging from content development and digital marketing to brand management and business strategy. Mark was the host and primary educator for DigitalMarketer's Content Marketing Master Certification and Social Media Mastery Certification. He has created over 3,000 marketing tutorials ranging from content production to website design to marketing strategy.

Highlight Bullets

> Here’s a glimpse of what you would learn…. 

• Challenges faced by e-commerce business owners, particularly on platforms like Amazon.
• The importance of branding as a differentiating factor in a competitive marketplace.
• The shift from product-centric to brand-centric strategies in e-commerce.
• The impact of artificial intelligence (AI) on marketing and branding efforts.
• Practical applications of AI in enhancing marketing strategies and streamlining processes.
• The significance of storytelling and clear brand messaging in establishing a strong brand identity.
• Strategies for creating a cohesive brand narrative that resonates with customers.
• The role of customer experience in building brand loyalty and trust.
• Setting ambitious and measurable goals for brand development.
• The value of producing quality content to reinforce brand identity and engage customers.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley converses with Mark de Grasse, founder of the AI Branding Academy and former president of Digital Marketer. They delve into the critical importance of branding for e-commerce businesses, especially those facing fierce competition and rising costs on platforms like Amazon. Mark shares his framework for enhancing brand performance and emphasizes the shift from product-centric to brand-centric strategies. He also discusses leveraging AI to improve marketing efforts and streamline processes. The episode provides valuable insights for 6-7 figure business owners aiming to scale to 8 figures and beyond.

Here are the 3 action items that Josh identified from this episode:

1. Shift to Brand-Centric Strategies: Move beyond focusing solely on product quality by developing a clear, quantifiable brand vision and creating a cohesive brand story. This shift helps build an identity that resonates with customers, making your brand more memorable and distinct in a crowded market.

2. Leverage AI to Strengthen Your Brand: Use AI tools for content creation and market analysis to streamline processes and ensure consistency. For example, developing a custom GPT for your brand can help maintain a consistent voice across all platforms and assist in onboarding team members with aligned messaging.

3. Define Your Unique Value Proposition: Articulate what sets your brand apart, such as expertise in a niche area, and set ambitious yet achievable goals, like becoming a market leader in your segment by a specific date. This approach makes your brand more relatable to customers and positions you as a trusted, knowledgeable resource.

Resources & Links Section

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• AI Branding Academy
• Canva
• ChatGPT
• Custom GPT
• Midjourney
• Masterclass
• The Untethered Soul by Michael Singer
• Patagonia
• Peloton
• Scott Cunningham

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

Sponsor for this episode...

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started my business in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject li...

Stanley Ference, Stanley has an extensive background in intellectual property law, including Online Counterfeiting. He advises clients on all aspects of patent, trademark, and copyright law. Stanley’s practice includes litigation for both plaintiff and defendant, patent prosecution for computer-related technology, trademark prosecution and oppositions. Stanley has argued before the U.S. Court of Appeals for the Federal Circuit and has served as an expert witness. He is an E-Discovery Special Master for the United States District Court for the Western District of Pennsylvania. Ference was selected to the 2022 Pennsylvania Super Lawyers list. In 2020 Stanley was recognized by Best Lawyers in America, Chambers & Partners, IP Stars and Super Lawyers. He has also been recognized as a Lawyer of the Year by U.S. News and the firm has been recognized as a Best Law Firm.

Highlight Bullets

> Here’s a glimpse of what you would learn…. 

• Importance of protecting intellectual property (IP) for e-commerce businesses.
• Challenges posed by online counterfeiting and its impact on brand owners.
• Legal options available for e-commerce sellers facing IP infringement.
• Differences between patents, trademarks, and copyrights.
• Emotional and financial toll of counterfeiting on entrepreneurs.
• Strategies for enforcing IP rights and taking legal action against infringers.
• The role of online marketplaces in IP protection and their limitations.
• Mindset shifts for entrepreneurs regarding counterfeiting as a sign of success.
• Continuous monitoring and enforcement of IP rights as a necessity.
• Actionable steps for e-commerce sellers to secure and enforce their intellectual property.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley discusses the critical issue of online counterfeiting with Stanley Ference, a leading patent attorney from Pittsburgh. Josh shares his personal struggles with intellectual property (IP) protection, emphasizing its importance for business growth. Stanley offers expert advice on navigating IP challenges, including patents, trademarks, and copyrights. He highlights the necessity of proactive legal action and continuous enforcement to protect e-commerce brands. The episode provides actionable insights for seven-figure business owners aiming to scale, stressing the value of professional legal guidance in safeguarding their intellectual property.

Here are the 3 action items that Josh identified from this episode:

1. Prioritize IP Registration and Enforcement: Secure patents, trademarks, and copyrights for your products, and be proactive in monitoring for infringement. Regularly enforcing these rights is essential to protecting your brand from counterfeiters and should be a core business practice.

2. Consider Legal Action When Facing Infringement: When encountering counterfeits, consult with a legal expert to assess your options, even if you don’t have formal IP protections in place. Legal professionals can help you navigate complex cases, and actions like asset freezing orders can have a significant impact on reducing counterfeit activity.

3. Be Prepared for Ongoing IP Protection: Recognize that IP enforcement is an ongoing effort. Regular monitoring of marketplaces and prompt action against infringers will help maintain your brand's integrity and reduce the risk of long-term damage. Stay organized and informed to streamline your IP protection strategy effectively.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Amazon Brand Registry
• Apex Program for Patents
• My Life in Court by Louis Nizer
• Ference Law
• Bill Gates on LinkedIn
• Steve Jobs on LinkedIn
• Steve Wozniak on LinedIn

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Josh 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Stephen Pope of My Amazon Guide. Today, I am speaking with Stanley Ferentz, one of Pittsburgh's leading paten...