Sohun Sanka is currently with Euka.AI and they strive to build more impactful AI powered solutions for marketers. Fueled by his curiosity Sohun has taken roles across multiple departments and stood up several verticals for UGC, TikTok Shop and Influencer Marketing throughout his career. Sohun also conducts strategic workshops and audits of top brands and agencies to help optimize their creator marketing workflows.

Highlight Bullets

> Here’s a glimpse of what you would learn…. 

• Importance of social commerce in the evolving e-commerce landscape.
• Strategies for leveraging creator marketing on platforms like TikTok Shop.
• The role of user-generated content (UGC) in driving consumer trust and engagement.
• Challenges and opportunities for brands generating demand outside traditional platforms like Amazon.
• The significance of thorough trend analysis and understanding audience demographics in creator outreach.
• Best practices for crafting effective outreach messages to creators.
• The iterative process of testing content styles and analyzing performance metrics on TikTok.
• The impact of commission strategies on creator collaborations and sales performance.
• The necessity of establishing social proof and initial sales data before engaging creators.
• Insights on navigating the creator landscape, including the value of collaborating with smaller creators.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Sohun Sanka from Euka.ai, focusing on creator marketing for TikTok Shop and social commerce. They discuss the growing importance of social commerce for e-commerce brands looking to generate demand beyond Amazon. Sohun shares insights on leveraging user-generated content (UGC), conducting trend analysis, and crafting engaging content to drive sales. They emphasize the need for thorough preparation, iterative testing, and personalized outreach to creators. The episode offers actionable steps for brands to thrive in the evolving e-commerce landscape, highlighting the significance of social proof and effective collaboration strategies.

Here are the 3 action items that Josh identified from this episode:

1. Engage Creators at Scale – Reach out to a large number of creators (ideally 1,000+) to generate diverse content and assess product-market fit. Use feedback to refine your strategy.  
2. Prioritize Social Proof – Build credibility by gathering reviews and initial sales data before launching on TikTok Shop. Highlight success metrics in outreach to attract creators.  
3. Optimize Content Iteratively – Test various video styles, refine hooks for stronger engagement, and analyze metrics like video views and click-through rates to improve performance.

Resources mentioned in this episode:
Here are the mentions with timestamps arranged by topic:

• Ecomm Breakthrough
• Amazon
• Levanta
• Impact.com
• Rakuten
• Aspire
• Creator IQ
• Amazon A+ Content
• My Magic Healer
• Euka.ai
• TikTok Shop
• Kalodata Insights
• LinkedIn
• Darin Saul
• Six Thinking Hats
• ChatGPT

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm...

Grant Martin, TorkStrap's president, understands the importance of safe and reliable cargo transport. In fact, his motivation to create TorkStrap came after a minor incident involving a bungee cord that went through his father's hand. From that moment on, Martin made it his mission to develop a safer, faster, and more simplistic solution for cargo transport and he created his own retail website proving there’s substantial revenue to be gained outside of Amazon.

Highlight Bullets

> Here’s a glimpse of what you would learn…. 

• Grant Martin's entrepreneurial journey and the inspiration behind TorkStrap.
• Experiences and challenges of selling products on Amazon and Shopify.
• Importance of cash flow management in e-commerce businesses.
• Strategies for optimizing cash flow, including leveraging credit cards.
• Insights on product development and innovation in the e-commerce space.
• The role of digital marketing, particularly video content, in driving sales.
• Necessity of testing and experimentation in marketing strategies.
• Pricing strategies and the impact of price adjustments on profitability.
• Customer experience and its significance in e-commerce success.
• Challenges and opportunities presented by emerging sales channels like TikTok Shop.

 In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Grant Martin, founder of TorkStrap, a company known for its patented strap device enhancing safety and efficiency in load securing. Grant shares his entrepreneurial journey, including the inspiration behind his product, challenges faced on platforms like Amazon and Shopify, and strategies for growth. Key topics include cash flow management, leveraging credit cards for extended payment terms, and effective marketing through video content. The episode provides actionable insights for scaling e-commerce businesses, emphasizing innovation, financial management, and strategic marketing.

Here are the 3 action items that Josh identified from this episode:

1. Master Inventory and Cash Flow Management: Regularly monitor inventory levels and manage cash flow strategically by using credit cards or extended payment terms to avoid stockouts and stabilize finances. For instance, consider using tools like the Amex Plum Card to extend payment cycles and align expenses with revenue inflows.

2. Adapt and Leverage Platform-Specific Strategies: Understand and adapt to the requirements of each sales platform, like Amazon and Shopify, to optimize visibility and balance revenue streams. Knowing Amazon’s fee structures and competitive environment, for example, can help you manage inventory effectively and keep fees in check.

3. Invest in Customer-Centric Marketing and Pricing: Develop engaging, data-driven ad content that resonates with your target audience, and experiment with pricing to maximize profits for reinvestment. Additionally, focus on owning the customer experience through your website by offering incentives and superior service to drive loyalty and repeat purchases.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• TorkStrap
• Shopify
• Amazon FBA
• Amex Plum Card
• Meta Ads
• TikTok Shop
• YouTube
• Repurpose
• Sellerboard
• AutoPod for Premiere Pro
• ChatGPT
• Invent With Me Podcast
• War Room by Roland Frasier
• Rich Dad Poor Dad
• The 4-Hour Workweek
• Episode with John Derkits on Credit Card Hacking
• The How of Business Podcast
  
  

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast...

Kurt Elster, he is currently helping Shopify Plus merchants like HOONIGAN make more money at his Shopify Partner agency, Ethercycle. He is hosting a podcast with over two million downloads: The Unofficial Shopify Podcast. He is developing public Shopify apps. And he is investing, advising, or both with: Govalo, PostPilot, and other select clients and P.E. firms.

 Highlight Bullets

> Here’s a glimpse of what you would learn…. 

• Transitioning from Amazon to Shopify for e-commerce sales.
• Differences in customer acquisition strategies between Amazon and Shopify.
• Importance of building an email list for customer engagement and retention.
• Utilizing Google Shopping for driving traffic to Shopify stores.
• Risks associated with relying solely on Amazon for sales.
• The significance of creating valuable content for SEO and customer trust.
• Exploring podcast advertising as a marketing channel.
• Strategies for establishing an online presence with a basic Shopify store.
• The role of Shopify Collective in expanding product offerings through collaboration.
• Emphasizing a long-term mindset and experimentation in e-commerce success.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Kurt Elster, a seasoned Shopify expert and host of the Unofficial Shopify Podcast. Kurt shares his journey from retail arbitrage to becoming a Shopify specialist, offering valuable insights for Amazon brands transitioning to Shopify. Key strategies discussed include the importance of email marketing, leveraging Google Shopping, and utilizing podcast advertising to drive traffic. Kurt emphasizes the need for a long-term approach, focusing on content creation and customer engagement to build a successful Shopify store. This episode is a must-listen for business owners aiming to scale their e-commerce operations.

Here are the 3 action items that Josh identified from this episode:

1. Secure Your Brand’s Digital Presence Early - Reserve your domain and variations as soon as you file for a trademark to prevent future challenges in securing your desired online identity. This simple step avoids costly setbacks and protects your brand's online presence from the start.

2. Prioritize Consistent Traffic Generation - Transitioning to Shopify means proactively attracting customers. Focus on creating a robust traffic generation strategy, leveraging a combination of paid ads, SEO, and Google Shopping listings to draw in visitors and increase sales.

3. Build and Engage Your Audience Through Email Marketing - Begin growing your email list early, as this channel is vital for nurturing customer relationships and boosting repeat sales. Set up automated emails like welcome sequences and cart abandonment reminders, and prioritize plain-text formats for a personal touch.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• eBay
• WordPress
• Fulfilled by Amazon
• Meta Ads
• Google Shopping
• iHeartMedia/iHeartRadio
• TikTok Ads
• ChatGPT
• Klaviyo
• Beehiiv
• Google Merchant Center
• Data Feed Watch
• Shopify Collective
• Google Shopping Integration
• How to Shoot Video That Doesn't Suck
• The Unofficial Shopify Podcast
• Hoonigan
• Aether Cycle
• Walmart Marketplace
• Harley Finkelstein
  
  

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.&n...

Will Basta, an LA native and forward-thinking entrepreneur, brings a wealth of experience in e-commerce, venture capital, and digital innovation. As the co-founder of ACV, an e-commerce management, logistics, and marketing firm, Will contributes strategic insight and leadership to build brands and grow online businesses for 

savvy investors. With over a decade of success in leading startups and 

driving growth, Will exemplifies the ability to create meaningful change 

in the ever-evolving digital landscape.

 Highlight Bullets

> Here’s a glimpse of what you would learn…. 

• Challenges faced by e-commerce brands, particularly on Amazon.
• Importance of diversifying sales channels beyond Amazon.
• Strategies for scaling e-commerce brands, including leveraging social commerce.
• Role of e-commerce management firms in assisting brands with growth.
• Insights on influencer marketing and the use of micro-influencers.
• The significance of testing various marketing strategies to identify effective approaches.
• Discussion on the importance of building a strong internal team and nurturing talent.
• Use of technology and tools to enhance productivity in e-commerce operations.
• The impact of flash sales and limited-time promotions on consumer purchasing behavior.
• Recommendations for selecting the right agency partner for e-commerce growth.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley converses with Will Basta, co-founder of ACV, an e-commerce management, logistics, and marketing firm. They explore strategies to scale e-commerce brands beyond Amazon, emphasizing the importance of diversifying sales channels and leveraging social commerce. Will shares insights on overcoming sales stagnation by expanding distribution channels and utilizing influencers. He also discusses the significance of mindset, recommending "Don't Believe Everything You Think" by Joseph Lynn, and highlights the use of AI tools like Claude for productivity. The episode offers valuable strategies for scaling e-commerce businesses in a competitive landscape.

Here are the 3 action items that Josh identified from this episode:

1. Diversify Sales Channels: Relying solely on Amazon limits growth potential and exposes businesses to high fees and intense competition. Explore additional marketplaces like Walmart, Etsy, and leverage social commerce platforms like TikTok to reach different customer segments and reduce dependency on a single platform.

2. Invest in Social Commerce and Influencer Partnerships: Utilize TikTok and Instagram for product-driven content that resonates with younger audiences. Start with micro-influencers for authenticity and consider performance-based models for influencer partnerships to expand your brand’s reach.

3. Leverage Technology for Efficiency and Growth: Use AI-driven video editing tools (e.g., InVideo, Lumen5) to streamline content creation and maintain a strong digital presence. Partnering with a capable agency for multichannel management can also free up time to focus on core business operations, allowing for more scalable growth.

Resources & Links Section

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• ACV
• Shein
• TikTok Shop
• Amazon Integration with TikTok
• InVideo
• CapCut
• Shopify
• Instagram Shop
• Amazon
• Shein

Neil Twa, Neil has 18 years of selling, coaching and mentoring, 10+ years on Amazon using Fulfilled By Amazon (FBA) with private label brands. He’s been operating as an entrepreneur and business owner since 2007. Today he has served over 1000+ people during his coaching and consulting career, and currently supports over 200 clients in their Voltage Holdings organization which owns software, private label brands, a coaching and mentoring for beginners to advanced sellers doing more than $10M a year on Amazon FBA called Voltage Business Builders. They focus on creating business owners who scale using our company as an incubator.

 Highlight Bullets

> Here’s a glimpse of what you would learn…. 

• Concept of an incubator model for Amazon FBA and e-commerce brands
• Comparison of incubator model versus aggregator model in e-commerce
• Importance of understanding business fundamentals for entrepreneurs
• Criteria for selecting clients in the incubator program
• Strategies for scaling businesses to eight figures and beyond
• Emphasis on profitability and financial metrics in business operations
• Inventory management and its role in meeting market demand
• Adapting to changes in Amazon's ecosystem and algorithm
• Importance of optimizing product listings and understanding customer intent
• Mindset shifts necessary for entrepreneurial growth and success

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes Neil Twa, founder of Voltage Business Builders, to discuss advanced strategies for scaling e-commerce businesses, particularly through an incubator model tailored for Amazon FBA brands. Neil, leveraging over a decade of experience, shares insights into his unique incubator approach, which contrasts with the traditional aggregator model. Key takeaways include the importance of focusing on profitability, optimizing inventory management, and understanding Amazon's evolving ecosystem. Neil emphasizes the need for a coachable mindset and strategic product positioning to achieve sustainable growth and scale to eight figures and beyond.

Here are the 3 action items that Josh identified from this episode:

1. Implement a Product Audit with the “Greenlight Process”: Regularly categorize products by their profit potential—whether they have high growth potential, need improvement, or should be removed—to streamline inventory and enhance profitability.

2. Optimize Listings for Algorithm Visibility: Ensure product listings include high-quality images and clear, concise descriptions. Avoid keyword stuffing, and instead focus on relevant keywords that align with customer intent to improve rankings on Amazon’s evolving search algorithm.

3. Make Data-Driven Inventory and Capitalization Decisions: Use metrics like unit ROI and sales velocity to plan inventory levels and optimize capitalization. Maintaining optimal stock is crucial for sustaining visibility and capturing market share within Amazon’s A9 algorithm.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• The High Voltage Business Builders
• Patriot Growth Capital on LinkedIn
• A9 Algorithm
• Cosmo
• Shopify
• ChatGPT
• Grok
• The Bible
• Good to Great by Jim Collins on Amazon

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

Sponsor for this episode...

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started my business in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!

Transcript Area

Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Adam Heist. Today I'm speaking with Neil Toys of Voltage Business Builders, and with over a decade of experience selling in the Amazon FBA space, we are going to be talking about the specific levers and strategies you're going to need to employ in order to turn it into an omnichannel business and scale to eight figures and beyond. This episode is...

Mark de Grasse is the former president of DigitalMarketer. He has over 20 years of experience in various marketing positions, ranging from content development and digital marketing to brand management and business strategy. Mark was the host and primary educator for DigitalMarketer's Content Marketing Master Certification and Social Media Mastery Certification. He has created over 3,000 marketing tutorials ranging from content production to website design to marketing strategy.

Highlight Bullets

> Here’s a glimpse of what you would learn…. 

• Challenges faced by e-commerce business owners, particularly on platforms like Amazon.
• The importance of branding as a differentiating factor in a competitive marketplace.
• The shift from product-centric to brand-centric strategies in e-commerce.
• The impact of artificial intelligence (AI) on marketing and branding efforts.
• Practical applications of AI in enhancing marketing strategies and streamlining processes.
• The significance of storytelling and clear brand messaging in establishing a strong brand identity.
• Strategies for creating a cohesive brand narrative that resonates with customers.
• The role of customer experience in building brand loyalty and trust.
• Setting ambitious and measurable goals for brand development.
• The value of producing quality content to reinforce brand identity and engage customers.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley converses with Mark de Grasse, founder of the AI Branding Academy and former president of Digital Marketer. They delve into the critical importance of branding for e-commerce businesses, especially those facing fierce competition and rising costs on platforms like Amazon. Mark shares his framework for enhancing brand performance and emphasizes the shift from product-centric to brand-centric strategies. He also discusses leveraging AI to improve marketing efforts and streamline processes. The episode provides valuable insights for 6-7 figure business owners aiming to scale to 8 figures and beyond.

Here are the 3 action items that Josh identified from this episode:

1. Shift to Brand-Centric Strategies: Move beyond focusing solely on product quality by developing a clear, quantifiable brand vision and creating a cohesive brand story. This shift helps build an identity that resonates with customers, making your brand more memorable and distinct in a crowded market.

2. Leverage AI to Strengthen Your Brand: Use AI tools for content creation and market analysis to streamline processes and ensure consistency. For example, developing a custom GPT for your brand can help maintain a consistent voice across all platforms and assist in onboarding team members with aligned messaging.

3. Define Your Unique Value Proposition: Articulate what sets your brand apart, such as expertise in a niche area, and set ambitious yet achievable goals, like becoming a market leader in your segment by a specific date. This approach makes your brand more relatable to customers and positions you as a trusted, knowledgeable resource.

Resources & Links Section

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• AI Branding Academy
• Canva
• ChatGPT
• Custom GPT
• Midjourney
• Masterclass
• The Untethered Soul by Michael Singer
• Patagonia
• Peloton
• Scott Cunningham

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

Sponsor for this episode...

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started my business in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject li...

Stanley Ference, Stanley has an extensive background in intellectual property law, including Online Counterfeiting. He advises clients on all aspects of patent, trademark, and copyright law. Stanley’s practice includes litigation for both plaintiff and defendant, patent prosecution for computer-related technology, trademark prosecution and oppositions. Stanley has argued before the U.S. Court of Appeals for the Federal Circuit and has served as an expert witness. He is an E-Discovery Special Master for the United States District Court for the Western District of Pennsylvania. Ference was selected to the 2022 Pennsylvania Super Lawyers list. In 2020 Stanley was recognized by Best Lawyers in America, Chambers & Partners, IP Stars and Super Lawyers. He has also been recognized as a Lawyer of the Year by U.S. News and the firm has been recognized as a Best Law Firm.

Highlight Bullets

> Here’s a glimpse of what you would learn…. 

• Importance of protecting intellectual property (IP) for e-commerce businesses.
• Challenges posed by online counterfeiting and its impact on brand owners.
• Legal options available for e-commerce sellers facing IP infringement.
• Differences between patents, trademarks, and copyrights.
• Emotional and financial toll of counterfeiting on entrepreneurs.
• Strategies for enforcing IP rights and taking legal action against infringers.
• The role of online marketplaces in IP protection and their limitations.
• Mindset shifts for entrepreneurs regarding counterfeiting as a sign of success.
• Continuous monitoring and enforcement of IP rights as a necessity.
• Actionable steps for e-commerce sellers to secure and enforce their intellectual property.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley discusses the critical issue of online counterfeiting with Stanley Ference, a leading patent attorney from Pittsburgh. Josh shares his personal struggles with intellectual property (IP) protection, emphasizing its importance for business growth. Stanley offers expert advice on navigating IP challenges, including patents, trademarks, and copyrights. He highlights the necessity of proactive legal action and continuous enforcement to protect e-commerce brands. The episode provides actionable insights for seven-figure business owners aiming to scale, stressing the value of professional legal guidance in safeguarding their intellectual property.

Here are the 3 action items that Josh identified from this episode:

1. Prioritize IP Registration and Enforcement: Secure patents, trademarks, and copyrights for your products, and be proactive in monitoring for infringement. Regularly enforcing these rights is essential to protecting your brand from counterfeiters and should be a core business practice.

2. Consider Legal Action When Facing Infringement: When encountering counterfeits, consult with a legal expert to assess your options, even if you don’t have formal IP protections in place. Legal professionals can help you navigate complex cases, and actions like asset freezing orders can have a significant impact on reducing counterfeit activity.

3. Be Prepared for Ongoing IP Protection: Recognize that IP enforcement is an ongoing effort. Regular monitoring of marketplaces and prompt action against infringers will help maintain your brand's integrity and reduce the risk of long-term damage. Stay organized and informed to streamline your IP protection strategy effectively.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Amazon Brand Registry
• Apex Program for Patents
• My Life in Court by Louis Nizer
• Ference Law
• Bill Gates on LinkedIn
• Steve Jobs on LinkedIn
• Steve Wozniak on LinedIn

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Josh 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Stephen Pope of My Amazon Guide. Today, I am speaking with Stanley Ferentz, one of Pittsburgh's leading paten...

Matt Kostan is the CEO of ProductPinion, and he revolutionizes brand growth through real consumer insights. His platform transforms shopper feedback into sales-driving strategies.

A serial entrepreneur with over a decade of experience, Matt has scaled multiple seven-figure brands across Amazon, Kickstarter and retail. 

From product development to market domination, he is renowned for sharing actionable advice for e-commerce sellers through his engaging talks on world stages.

 Highlight Bullets

> Here’s a glimpse of what you would learn…. 

• Innovative strategies for e-commerce sellers
• Enhancing product listings to improve sales
• Importance of consumer insights in e-commerce
• The "million-dollar image hack" for product images
• Introduction of the AI tool "Variations" for image creation
• Utilizing consumer feedback for optimizing listings
• The shift towards conversational search queries
• Building brand reputation in competitive markets
• Effective A/B testing strategies for product listings
• Leveraging external press and relationships with journalists for brand visibility

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Matt Kostan, CEO of Product Pinion. They delve into advanced e-commerce strategies to help 6-7 figure business owners scale to 8 figures and beyond. Matt shares actionable insights, including the "million-dollar image hack" for creating standout product images based on competitor analysis. He introduces "Variations," a new AI tool for generating effective Amazon listing images. The discussion emphasizes the importance of consumer feedback, continuous testing, and leveraging AI tools to enhance product visibility and drive sales. This episode is a must-listen for ambitious e-commerce entrepreneurs.

Here are the 3 action items that Josh identified from this episode:

Action Item #1: Implement the Million-Dollar Image Hack: Focus on creating standout product images by analyzing your competitors and leveraging AI tools for creative differentiation. Test multiple image concepts in a controlled environment to measure click-through rates and select the most effective one for your Amazon listings.

Action Item #2: Leverage Consumer Feedback for Listing Optimization: Collect feedback through customer reviews and surveys to identify relevant keywords and descriptors that resonate with shoppers. Continuously update your product listings to reflect these terms, improving search visibility and relevance.

Action Item #3: Adapt to Conversational Search: Optimize your product titles and descriptions for natural, conversational queries. Use consumer insights to identify commonly used phrases in your niche, and ensure your listings are tailored to the evolving search behavior of shoppers.

Resources mentioned in this episode:

• Product Pinion

• Million Dollar Main Image Matt's ChatGPT Prompt for Main Images

• Canva

• Google Forms

• Helium 10

• Jungle Scout

• Perplexity

• ChatGPT

• Wirecutter (New York Times)

• Vetted (Forbes)

• Underscored (CNN)

• Inovio

• Descript

• The 4-Hour Workweek by Tim Ferriss

• Buy Back Your Time by Dan Martell

• Alex Moses Podcast

• Andrew Sedlak

• Dorian Gorski

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

Sponsor for this episode...

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started my business in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!

Transcript Area

Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Stephen Pope from My Amazon Guide. Today, I am speaking with Matt Kostan, the CEO...

Christyne Gray is a distinguished accountant, inventory planning expert, cash flow efficiency coach, certified tax specialist, and the visionary founder of She Profits Now. With a career spanning over 25 years, she has been a serial entrepreneur focusing on the retail industry since her college days. She has dedicated her career to helping high-achieving retail industry entrepreneurs create profitable and impactful businesses through her Financially Fabulous Coaching Program and her extensive experience in financial directorship and leadership.

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> Here’s a glimpse of what you would learn…. 

• Importance of a profitability-focused mindset for e-commerce entrepreneurs.
• Overview of the "infinite financial loop" framework for financial management.
• Analyzing past sales metrics to identify strengths and areas for improvement.
• Recognizing opportunities and gaps in performance to inform strategic decisions.
• Planning for future profitability through actionable goal setting.
• Significance of effective inventory management and its impact on cash flow.
• Continuous evaluation and adjustment of financial strategies as businesses evolve.
• Creative approaches to financial management to engage entrepreneurs.
• Key financial metrics to monitor for better decision-making.
• Strategies for categorizing expenses to identify potential cost savings.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Christyne Gray, founder of She Profits Now, to discuss an "infinite financial loop" designed to boost e-commerce profitability. Christyne shares her expertise in accounting, inventory planning, and cash flow efficiency, emphasizing the importance of a profitability-focused mindset. Key takeaways include the 40-20-40 cash flow management rule, strategic inventory control, and the necessity of regular financial assessments. By following Christine's actionable steps, entrepreneurs can better manage their financials, optimize spending, and drive their businesses toward sustainable growth and higher profitability.

Here are the 3 action items that Josh identified from this episode:

1. Regular Financial Reviews & Profitability Focus
   Schedule consistent financial reviews to monitor your business's financial health and embrace a profitability-focused mindset. Invest in financial education to better understand key metrics and use that knowledge to make informed decisions that drive long-term sustainability.
2. Strategic Sales & Inventory Analysis
   Continuously analyze your sales and inventory metrics. Use customer segmentation and tools like Google Analytics to track performance. Apply the 40-20-40 rule for inventory pricing: 40% to cover cost, 20% for profit, and 40% for expenses to maintain balanced cash flow.
3. Goal Setting & Continuous Optimization
   Implement a SMART goal-setting process to plan for growth based on your sales data and inventory insights. Treat financial management as a continuous loop, revisiting and adjusting strategies regularly to stay adaptable and responsive to market conditions.

Resources mentioned in this episode:

• She Profits Now
• Atomic Habits
• ChatGPT (Pro Version)

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

Sponsor for this episode...

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

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Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordova's and Michael E Gerber, author of the E-myth. Today I am speaking with Christyne Gray. She is the founder of She Profits Now and today we are going to be talking about an infinite financial loop to make your business more profitable. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure e-commerce companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your business to the next level, my team and I bring hands on experience, strategic insights, and the resources needed to fuel your growth. So if you or someone you know is ready to scale or looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough dot com. That's e-comm with two M's. And then let's turn your dreams into re...

Art Koch, Art is a globally recognized supply chain transformation expert and consultant with over three decades of transforming business performance at mid-market and Fortune 500 companies. He's increased corporate valuations by over a billion dollars, utilizing his proprietary methodologies to improve customer loyalty, reduce inventory by over $250 million, and increase EBITDA by $100 million-plus annually. His new book is now available, titled The Supply Chain Revolution: Unlocking the Sustainable Profit Chain.

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> Here’s a glimpse of what you would learn…. 

• Importance of supply chain efficiency in e-commerce
• Challenges and inefficiencies in inventory management
• Concept of inventory as a depreciating asset
• "Art's Law" and its implications for business complexity
• Strategies for analyzing sales data to improve inventory practices
• Need for data integrity and inventory accuracy
• Building strong relationships with suppliers
• Importance of professional development and employee engagement
• Role of artificial intelligence in improving lead time accuracy
• Fostering a culture of operational excellence and continuous improvement

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Art Koch, founder of Art Koch Management Consulting and a renowned supply chain expert. Art shares his insights on the critical role of supply chain efficiency in e-commerce, emphasizing the pitfalls of excessive inventory. He explains how inventory often masks deeper operational issues and depreciates over time. Art introduces "Art's Law," which highlights the disproportionate complexity driven by a small percentage of sales. He offers actionable strategies, including evaluating low-performing SKUs, ensuring data integrity, and hiring data experts, to help e-commerce entrepreneurs streamline operations and drive sustainable growth.

Here are the 3 action items that Josh identified from this episode:

Action Item #1: Streamline SKUs to Reduce Complexity: Analyze your sales data to identify low-performing SKUs that add complexity without contributing significantly to revenue. Consider eliminating or consolidating these SKUs to simplify inventory management and lower operational costs.

Action Item #2: Ensure High Data Accuracy for Effective Inventory Management: Aim for near-perfect data accuracy (99.999%) when managing inventory, especially if using third-party systems. Invest in software tools like Power BI to track and report data accurately in real-time.

Action Item #3: Foster Strong Supplier Relationships for Reliability: Build long-term agreements with suppliers rather than relying on spot buying. Maintain open, regular communication to keep suppliers informed about your inventory needs and forecasts, ensuring better support and reliability.

Resources mentioned in this episode:

• Six Sigma

• So Stocked

• Inventory Planner

• Power BI

• ChatGPT

• The Supply Chain Revolution: Unlocking the Sustainable Profit Chain by Art Koch

• The Long Game by Dorie Clark

• Art Koch Management Consulting

• The Supply Chain Revolution

• Elon Musk in LinkedIn

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

Sponsor for this episode...

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started my business in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!

Transcript Area

Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Art Koch. He is the founder of Art Koch Management Consulting, and today we are going to be talking about why inventory is evil and art has a fantastic response as to why inventory is evil. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure ecommerce businesses to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your business to the next level, my team and I bring...