Kusha is an Inc 500 entrepreneur with a remarkable history of launching and exiting several 7- and 8-figure e-commerce businesses. With over a decade of experience in scaling brands on Amazon, Kusha has mastered the art of driving sales through advanced marketing strategies, data analysis, and impactful branding. His recent venture, Kazam, a revolutionary AI-Based SaaS tool, is transforming the way Amazon advertising campaigns are optimized, offering users significant profitability and organic ranking improvements.

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> Here’s a glimpse of what you would learn…. 

• Importance of product differentiation in e-commerce
• Strategies for effective product development and innovation
• Insights on launching and exiting seven and eight-figure e-commerce businesses
• The role of PPC (pay-per-click) advertising in driving sales and visibility
• Utilizing AI tools to enhance e-commerce operations and marketing
• Sourcing strategies and the significance of building relationships with manufacturers
• The impact of consumer trust in product sourcing, particularly regarding country of origin
• The necessity of a robust intellectual property strategy for protecting unique products
• Diversifying sales channels beyond Amazon for greater control and customer relationships
• The value of customer feedback and iterative improvement in product development

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Kusha, an Inc. 500 entrepreneur with over a decade of experience in e-commerce. Kush shares his journey of building and selling three Amazon-based brands, emphasizing the importance of product differentiation, effective PPC advertising, and leveraging AI. He discusses sourcing strategies, the value of design patents, and the significance of iterative product improvement. Kush also highlights the benefits of diversifying sales channels and building an email list. This episode offers actionable insights for scaling e-commerce businesses to eight figures and beyond.

Here are the 3 action items that Josh identified from this episode:

1. Create Differentiated Products: Stand out in a crowded market by offering unique products.
2. Robust IP Strategy: Protect your innovations with utility or design patents.
3. Leverage Digital Marketing: Use platforms like Meta and Google Ads to capture customer data and build a customer database.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Shazam
• Shopify
• Amazon PPC
• Canva
• Google Ads
• Glew.io
• Pickfu
• Product Pinion
• Alibaba
• Upwork
• Rich Dad Poor Dad

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

Sponsor for this episode...

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Sreenath is the founder and CEO of a technology company called Intentwise. As the likes of Amazon and Walmart share more data than ever before, at Intentwise their goal is to help brands and agencies make the most of all this data.

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> Here’s a glimpse of what you would learn…. 

• Importance of data in e-commerce for competitive advantage.
• Evolution of data availability and its impact on sellers.
• Types of questions sellers should ask to leverage data effectively.
• Categories of questions: operational, diagnostic, and strategic.
• Practical examples of operational insights for tracking performance.
• Case studies demonstrating successful data utilization by sellers.
• The significance of understanding competition at the product level.
• Tracking customer behavior, including repeat purchases and lifetime value.
• The necessity of data organization and visualization for quick insights.
• Actionable steps for sellers to harness data for informed decision-making.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley converses with Sreenath Reddy, CEO of Intent Wise, about leveraging data to scale e-commerce businesses. They emphasize the importance of data from platforms like Amazon and Walmart for gaining a competitive edge. Srinath shares insights on organizing and visualizing data, tracking key metrics like customer lifetime value and repeat purchase behavior, and identifying true competitors. He advises creating a roadmap of critical questions, ensuring data quality, and using technology to streamline data management. This episode provides actionable strategies for e-commerce entrepreneurs aiming to scale to eight figures and beyond.

Here are the 3 action items that Josh identified from this episode:

1. Develop a Roadmap of Questions: Sellers should create a list of key questions they want to answer using data, ensuring they have a clear focus on what insights are necessary for their business.
2. Visualize Data: It's crucial to have tools in place to visualize data effectively. Whether through internal development or third-party tools like Intent Wise, sellers need to see how their inventory, ad performance, and organic rankings interact.
3. Leverage Data for Decision-Making: Sellers must establish processes to analyze data regularly and use those insights to inform strategic decisions. In an increasingly competitive landscape, those who can harness data effectively will have a significant advantage.

Resources & Links Section

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Intent Wise
• Amazon Marketing Cloud
• AWS API
• Selling Partner API
• Power BI
• ChatGPT
• Made to Stick by Chip and Dan Heath
• Rick Watson on RMW Commerce Consulting

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Josh 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordova, and Michael Gerber, author of the E-myth. Today I am speaking with Srinath Reddy, the founder and CEO of Intent Wise, and we are going to be talking a lot about how you can use data that Amazon and Walmart and all the marketplaces are giving you in order to create a com...

David was an Amazon Seller himself and he had a hard time connecting with affiliates. This roadblock inspired David to create Archer Affiliates and he now connects Amazon sellers with influencers, publishers, and affiliates.

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> Here’s a glimpse of what you would learn…. 

• Importance of affiliate marketing for Amazon sellers
• Strategies for creating a successful affiliate network
• Types of products that perform well in affiliate marketing
• Commission structures and competitive rates for affiliates
• Engaging and building relationships with affiliates
• Utilizing promotions and discounts to drive sales
• Leveraging external traffic to enhance visibility on Amazon
• The role of PR agencies in connecting with media publishers and influencers
• Testing and iterating marketing strategies for optimal performance
• Networking within the e-commerce community for growth and learning

Here are the 3 action items that Josh identified from this episode:

1. Integrate Affiliate Marketing into Your Overall Strategy:

   Treat affiliate marketing as a core part of your marketing strategy, not just an add-on. This means aligning it with your PPC efforts and overall sales goals, and using platforms like Archer Affiliates to connect with the right influencers and publishers.

2. Set Competitive and Strategic Commission Rates:

   Calculate a competitive commission by combining your Amazon brand referral bonus with your advertising cost of sales (ACoS). This will help you attract quality affiliates by offering them a fair share of the profits.

3. Focus on Audience Alignment When Choosing Affiliates:

   Ensure that the affiliates you choose have audiences that are genuinely interested in your products. Use platforms like Archer Affiliates and social media to find influencers whose audience aligns with your target market.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Archer Affiliates
• Amazon Associates Program
• Slickdeals
• Deal News
• Best Reviews
• Levanta
• Perch Plus Program
• $1 Billion Seller Summit
• 12 Rules for Life by Jordan Peterson
• 12 More Rules for Life by Jordan Peterson
• The Subtle Art of Not Giving a Fck* by Mark Manson

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordova's and Michael Gerber, author of the E-myth. Today, I am speaking with David Katz of Archer Affiliates, and we're going to be talking about how to create know a no brainer affiliate network to be able to propel your sales on Amazon even further. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your business to the next level, my team and I bring hands on experience, strategic insights, and the resources needed to fuel your growth. So if you or someone you know is ready to scale or looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough dot com. That's e-comm with two M's and let's turn your dreams into reality. But today I am super excited to introduce you all to David Katz.

Josh Hadley 00:00:46  David was a former Amazon seller himself and he had a hard time connecting with affiliates. Therefore, this roadblock inspired David to create Archer affiliates, and he now connects Amazon sellers with influencers, publishers, and affiliates. With that introduction, welcome to the show David.

David Katz 00:01:00  Hey, how's it going, Josh? Thanks for having me on, man.

Trever is the Founder and one of the Managing Directors of Objective, Investment Banking & Valuation, and is focused solely on the Investment Banking Group, which offers sell-side advisory. Trever has 20+ years of investment banking, acquisition, and strategy experience advising middle market companies on transaction execution and strategy.

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> Here’s a glimpse of what you would learn…. 

• Maximizing business valuation for e-commerce companies.
• Current state of the e-commerce acquisition landscape.
• Role of private equity in influencing valuations.
• Characteristics of attractive e-commerce businesses for buyers.
• Importance of sales channel diversification beyond platforms like Amazon.
• Trends in specific sectors, such as health and beauty, and their market performance.
• Strategies for e-commerce entrepreneurs preparing for a potential sale.
• Managing unsolicited acquisition offers and setting clear expectations.
• Importance of accurate financial data and comprehensive accounting practices.
• Selecting the right advisors for maximizing sale value and navigating the sale process.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Trever Acers, founder and managing director at Objective Middle Market Investment Bank. Trever, with over 20 years of experience in investment banking, shares strategies for e-commerce entrepreneurs to maximize their business valuation. Key insights include understanding target and "sell now" numbers, diversifying sales channels, leveraging customer data, and maintaining a resilient supply chain. Trever also emphasizes the importance of selecting the right advisor and preparing for unsolicited offers. This episode is a must-listen for business owners aiming to scale their companies and achieve a successful exit.

Here are the 3 action items that Josh identified from this episode:

1. Diversify Sales Channels and Products: To attract private equity buyers, ensure your business is not overly reliant on a single sales channel like Amazon. Expanding into wholesale, retail, and direct-to-consumer channels, as well as offering a variety of products, reduces risk and enhances your company's appeal.

2. Prepare Financials and Strategy Well in Advance: Begin preparing for a potential sale at least three years ahead. Clean up financial records, set clear valuation goals, and have a methodology in place to manage unsolicited acquisition offers. This proactive approach ensures you are ready to engage with serious buyers when the time is right.

3. Engage Multiple Buyers and Highlight Synergies: When considering a sale, engage with multiple potential buyers to increase competition and leverage in negotiations. Discuss potential synergies early in the process to demonstrate how your business can add value to the buyer's portfolio, which can justify a higher sale price.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• ChatGPT
• Objective IBV
• Traction by Gino Wickman
• TikTok for E-commerce

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

Sponsor for this episode...

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Trevor Akers. Trevor is the founder and one of the managing directors at Objective Middle Market Investment Bank, and we are going to be talking a lot about how to maximize your business for a premium valuation that will not only help if and when you decide to sell, but to help you stay in business for decades to come. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure e-commerce companies to eight figures and beyond. If you're an ...

Bill is a young charismatic business owner that has successfully lead multiple companies and teams to victory. He started selling products at 12 years old and has spent the last 20 years obsessed with learning and mastering business. He now owns multiple businesses and does consulting to share his wisdom, knowledge, and resources with other small businesses.

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> Here’s a glimpse of what you would learn…. 

• Transition from traditional retail to Amazon sales
• Growth of Redirect brand after Shark Tank appearance
• Importance of effective marketing strategies in e-commerce
• Navigating challenges in the Amazon marketplace
• Customer concentration concerns and risk management
• Adapting to market changes and competition
• Exploring omnichannel sales strategies beyond Amazon
• The role of innovation and intellectual property in business success
• Selecting the right partners and agencies for growth
• Embracing technology and AI in e-commerce operations

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Bill Teter, a successful entrepreneur and consultant. Bill shares his journey with Redirect, a brand known for its magnetic eyeglass holder that gained traction after appearing on Shark Tank. Initially, Redirect had no revenue from Amazon, but it eventually shifted to where Amazon accounted for 95% of their sales. Bill provides insights into navigating the Amazon marketplace, the importance of effective marketing strategies, and critical decision-making processes. He emphasizes innovation, choosing the right partners, and exploring new market segments to scale a business successfully.

Here are the 3 action items that Josh identified from this episode:

1. Understand and Monitor Your Business Metrics: 

   - Conduct a Financial Audit: Regularly review financial statements to ensure you have a clear understanding of your business’s financial health.

   - Set Clear KPIs: Establish and track key performance indicators (KPIs) like customer acquisition cost (CAC) and return on ad spend (ROAS) to align with your business goals.

   - Use Analytics Tools: Leverage platforms like Google Analytics and Amazon Seller Central to monitor and analyze your business performance effectively.

2. Adapt to Market Changes by Diversifying:

   - Market Research: Continuously conduct market research to stay updated on trends and competitor strategies.

   - Product Diversification**: Explore and introduce new, unique products to your lineup to mitigate risks and enhance your market position.

   - Cost Management: Implement strategies to optimize your supply chain and reduce costs to counteract margin compression and improve profitability.

3. Explore Omnichannel Strategies Beyond Amazon:

   - Wholesale Partnerships: Identify and build relationships with wholesale partners to expand your distribution network and improve margins.

   - Diversify Sales Channels: Explore additional marketplaces such as Shopify, Walmart, and TikTok Shop to reach a broader audience.

   - Integrated Marketing: Develop marketing campaigns that leverage multiple channels to boost brand awareness and drive sales across different platforms.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Amazon Seller Account
• Shark Tank
• Amazon FBA
• Brand Registry
• Marketplace Pulse
• ChatGPT
• Extreme Ownership by Jocko Willink
• Shark Tank Appearance - Rick Hopper's pitch
• Alex Hormozi

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

Sponsor for this episode...

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Guests include Kevin King, Aaron Cordova's Michael E Gerber, author of the E-myth. And today I am speaking with Bill Teeter of Guid...

Burak has 8 years of experience living in China and sourcing thousands of products, he brings valuable insights into global supply chain and inventory management, eCommerce, and logistics. He has been a speaker on various podcasts and events, such as Alibaba Co-Create. Finally, he hosts Forceget's YouTube channel, where he shares industry insights and updates.

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> Here’s a glimpse of what you would learn…. 

• Current challenges faced by Amazon sellers, including rising fees and increased competition.
• Impact of inventory placement fees on seller profitability and distribution strategies.
• Recommendations for diversifying sales channels beyond Amazon to mitigate risks.
• Importance of understanding landed costs and managing supply chain expenses.
• Pros and cons of using Amazon Global Logistics (AGL) for shipping and fulfillment.
• The role of freight forwarders in optimizing logistics and maintaining control over shipments.
• Emphasis on data-driven marketing strategies for better inventory management and sales performance.
• Opportunities in the wholesale market for expanding reach and customer base.
• The significance of long-term vision and adaptability in e-commerce business strategies.
• The influence of AI tools and proactive customer service on enhancing operational efficiency.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Burak Yolga, founder and CEO of Forceget Supply Chain Logistics. The discussion centers on the challenges Amazon sellers face, including rising fees and increased competition. Burak shares insights on optimizing supply chains, understanding landed costs, and the importance of diversifying sales channels beyond Amazon. He emphasizes the need for effective inventory management and proactive customer service. Burak also highlights the benefits of leveraging AI tools like ChatGPT for market insights and content creation. This episode provides valuable strategies for scaling e-commerce businesses to 8 figures and beyond.

Here are the 3 action items that Josh identified from this episode:

1. Diversify Sales Channels to Mitigate Risks:

   - Explore Alternatives: Don't rely solely on Amazon. Begin exploring and testing other marketplaces like Shopify, Walmart, and emerging platforms like Temu and Shein to diversify your revenue streams.

   - Analyze Costs: Regularly conduct a comprehensive analysis of all your expenses related to fulfillment, PPC, and logistics to identify areas where you can reduce costs and improve profitability.

2. Optimize Inventory Management and Fulfillment Strategies:

   - Evaluate Third-Party Logistics: Consider using third-party logistics providers to maintain better control over your inventory distribution, especially in light of Amazon’s new inventory placement fees.

   - Monitor Inventory Levels: Use data-driven tools to monitor your inventory closely and avoid overstocking, which can lead to increased storage fees and reduced cash flow.

3. Leverage Technology and Stay Informed on Industry Trends:

   - Invest in AI and Digital Tools: Stay ahead of the curve by embracing AI and digital tools for managing shipments, optimizing inventory, and enhancing overall operational efficiency.

   - Stay Informed: Continuously educate yourself on the latest e-commerce and supply chain trends to adapt quickly to market changes and maintain a competitive edge.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Forceget Supply Chain Logistics
• Amazon FBA
• Shopify
• Google Advertisements
• TikTok Shop
• Walmart
• Amazon Canada
• ChatGPT
• Atomic Habits
• Tiny Habits
• Kian Golzari in LinkedIn
• Tim Jordan in LinkedIn

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

Paul is an experienced attorney with nearly 20 years in complex tax, litigation and M&A matters. Paul is also a trusted resource in the eCom world, regularly quoted in the press on matters involving Amazon and eCommerce, and was the most-cited resource in the House Antitrust Committee’s report on Amazon’s business practices.

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> Here’s a glimpse of what you would learn…. 

• Current challenges faced by Amazon sellers, particularly the "purge" of resellers.
• Increased scrutiny on invoices and sourcing requirements imposed by Amazon.
• Rising fees and their impact on sellers' profit margins.
• Intellectual property (IP) challenges, especially regarding infringement from overseas sellers.
• Legal strategies for protecting IP rights and enforcing compliance.
• The importance of maintaining proper documentation and compliance with Amazon's regulations.
• Trends in Amazon's enforcement practices and the consequences for non-compliance.
• The need for a unified lobbying effort among Amazon sellers to advocate for their interests.
• Predictions for future compliance requirements and the necessity for sellers to prepare in advance.
• The role of services like Seller Basics in helping sellers manage account health and avoid suspensions.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley engages with Paul Rafelson, an attorney with nearly 20 years of experience in tax litigation and M&A. Paul, affiliated with the Rafelson Law Firm and Seller Basics, discusses the current challenges Amazon sellers face, particularly the "purge" of resellers. He highlights increased scrutiny on invoices, rising fees, and the importance of compliance. Paul introduces Seller Basics, a cost-effective service designed to help sellers manage account health and prevent suspensions. The episode underscores the need for proactive legal strategies and compliance to navigate Amazon's evolving marketplace.

Here are the 3 action items that Josh identified from this episode:

1. Strengthen Documentation and Compliance Practices: Ensure that all invoices and sourcing documents are meticulously organized and easily accessible.

2. Proactively Protect Intellectual Property (IP): Register your trademarks, copyrights, and patents as early as possible.

3. Diversify Sales Channels and Optimize Cost Structure: Consider expanding to other e-commerce platforms to reduce dependency on Amazon.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Seller Basics
• Edison IP
• California's Proposition 65
• Marketplace Pulse
• ChatGPT
• Hilton Hart
• Outliers by Malcolm Gladwell
• Billion Dollar Seller Summit

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

Sponsor for this episode...

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interviewed the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael Gerber, author of The E-myth. Today I'm speaking with Paul Rafelson of the Rafelson law Firm and seller Basics, and we are going to be talking a lot about how you can protect your brand through the Amazon purge that is currently underway right now. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your business to the next level, my team and I provide hands-on experience, strategic insights, and the resources needed to fuel your growth. So if you or someone you know is ready to scale or looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough. Com. That's E-comm with two M's and let's turn your dreams into reality. But today I am super excited to introduce you all to Paul Rafelson.

Josh Hadley 00:00:48  Paul is an experienced attorney with nearly 20 years in co...

Ian, together with evolve media, creates content for amazon sellers to increase their listing's conversion rate. With their product photo and video content, they can increase the organic rankings through CTR & CVR

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> Here’s a glimpse of what you would learn…. 

• Importance of high-quality, split-tested content for Amazon listings
• Strategies for optimizing main images to improve click-through rates
• Role of creativity and data analysis in content creation
• Significance of lifestyle images and human elements in product photography
• Techniques for effective split testing of image variations
• Analyzing competitors' listings to identify opportunities for differentiation
• The impact of video content on product visibility and engagement
• Utilizing AI tools for brainstorming and content generation
• Continuous testing and adaptation of marketing strategies
• Long-term investment in quality content for sustained sales growth

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Ian Smith from Evolve Media about optimizing Amazon listings to boost click-through rates and organic rankings. They emphasize the importance of high-quality, split-tested content, particularly main images, to enhance product visibility. Ian shares strategies like using real-life photography, incorporating lifestyle elements, and leveraging AI for creative ideas. They also discuss the significance of video content and continuous testing. This episode offers actionable insights for 6-7 figure business owners aiming to scale to 8 figures by refining their Amazon marketing strategies.

Here are the 3 action items that Josh identified from this episode:

1. Invest in Authentic, High-Quality Content:
   • Use real-life photography and videos instead of stock images or 3D renders. Showcase actual people using your products to build trust and make your listings stand out. Consider this content as a long-term investment that can enhance your brand’s credibility and drive sales over time.
2. Implement Split Testing for Images and Videos:
   • Regularly test different image and video variations to identify which performs best. Focus on incorporating lifestyle elements, such as hands holding products, and monitor the impact on click-through rates. Use split testing to make data-driven decisions and refine your content strategy based on real performance metrics.
3. Leverage AI for Content Ideation and Creation:
   • Utilize AI tools like ChatGPT for brainstorming creative ideas for your product listings. While you should be cautious with AI-generated images, AI can help generate unique content ideas and refine them through specific prompts. Incorporate diverse video content, including user testimonials and brand stories, to enhance your product’s appeal and visibility on Amazon.
     
     

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Canva
• Leonardo AI
• Midjourney
• DALL-E
• Claude.ai
• Evolve Media Agency
• Evolve Media YouTube Channel

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Adam Heist, and Michael E Gerber, author of the IMF. Today I am speaking with Ian Smith of Evolve Media, and we are going to be talking a lot about how high quality, split tested content is the key to help you increase your organic ranking on Amazon. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your brand to the next level, my team and I bring the hands-on experience, the strategic insights and the resources needed to fuel your growth. If you or someone you know is ready to scale or looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough.Com that's E-comm with two M's and let's turn your dreams into reality. But today I am super excited to introduce you all to Ian Smith.

Josh Hadley 00:00:47  Ian, togeth...

Scott is on a mission to help others build online businesses that provide stability and the freedom to live life on their own terms; without the GET RICH QUICK HYPE. He's a family man first, wanting to teach, inspire and motivate others to build a future proof business that fits their lifestyle.

Highlight Bullets

> Here’s a glimpse of what you would learn…. 

• Strategies for building a loyal customer base in e-commerce.
• The importance of email marketing for brand growth and customer retention.
• Scott Volker's journey from Amazon selling to expanding into Etsy.
• The potential of Etsy as a marketplace for sellers.
• Techniques for capturing customer emails through giveaways and promotions.
• The role of YouTube in enhancing brand visibility and engagement.
• The significance of personal engagement with customers to foster loyalty.
• Tools and platforms for effective email marketing.
• The impact of building an email list on business valuation and resilience.
• Insights on overcoming challenges and the importance of perseverance in business.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Scott Volker, a renowned e-commerce expert from Brand Creators and the Rock Your Brand Podcast. Scott shares his journey from selling on Amazon to expanding into Etsy, emphasizing the importance of perseverance and building a loyal customer base. Key strategies discussed include leveraging email marketing to create a raving fan base and the potential of Etsy as a complementary marketplace. Scott also introduces his new YouTube venture, Live Video School, aimed at helping others master live video content. This episode offers actionable insights for scaling e-commerce businesses to new heights.

Here are the 3 action items that Josh identified from this episode:

1. Build and Engage Your Email List: Launch a giveaway featuring a bundle of your top-selling products using tools like King Sumo, and promote it via Facebook Ads. Integrate new email addresses into an autoresponder system, and follow up with announcements and discounts to keep the audience engaged.
2. Leverage YouTube for Brand Growth: Create and upload engaging content on YouTube, such as product tutorials or behind-the-scenes videos. Use YouTube Shorts to capture attention quickly, and include calls-to-action for viewers to join your email list.
3. Utilize Product Inserts for Email Collection: Include product inserts with your Amazon or Etsy orders, inviting customers to join a VIP list for exclusive discounts and giveaways. Regularly update this list with personalized content and promotions.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Jungle Scout
• Quiet Light Brokerage
• King Sumo
• Autoresponder
• Printful
• VidIQ
• Etsy
• Everbee
• ConvertKit
• Kajabi
• Beehiiv
• Klaviyo
• Opus Clips
• Brand Creators
• The Compound Effect by Darren Hardy
• Tiny Habits by BJ Fogg
• Atomic Habits by James Clear
• Steve Chou from My Wife Quit Her Job
• Michael Jackness from Ecom Crew

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top busine...

Chris is a successful entrepreneur whose resume includes successful ventures in marketing, import/export, Brand Creation, and consulting. Over the years, he has built and sold several companies while also assisting numerous brands in achieving rapid growth on Amazon. Currently, he is a seven-figure Amazon seller and a consultant for multiple companies, specializing in brand protection on the platform.

Highlight Bullets

> Here’s a glimpse of what you would learn…. 

• Strategies for enforcing intellectual property (IP) rights on Amazon.
• Challenges faced by seven-figure Amazon sellers, including rising fees and competition.
• The impact of resellers and hijackers on brand integrity and pricing.
• Opportunities and challenges of selling through retail channels, such as Walmart.
• The importance of a robust IP protection strategy, including trademarks and patents.
• The Amazon Transparency Program and its role in preventing counterfeiting.
• Protecting Minimum Advertised Price (MAP) across multiple sales channels.
• Recommendations for developing a comprehensive IP protection strategy.
• The significance of monitoring and addressing unauthorized sellers on Amazon.
• Resources and tools for enhancing e-commerce operations and brand protection.

In this episode of the Ecomm Breakthrough Podcast, hosted by Josh Hadley, Chris Lyell shares strategies for enforcing intellectual property (IP) rights on Amazon, protecting brands from hijackers and resellers, and overcoming challenges faced by seven-figure Amazon sellers. Chris discusses the importance of Amazon's Transparency Program to combat counterfeit products and protect listings. He also highlights the complexities of maintaining Minimum Advertised Price (MAP) across multiple sales channels and offers actionable advice for developing a robust IP protection strategy. The episode provides valuable insights for business owners aiming to scale their e-commerce operations and safeguard their brands.

Here are the 3 action items that Josh identified from this episode:

1. Develop a Comprehensive IP Protection Strategy
   • Include trademarks, copyrights, and patents to reduce competition.
2. Utilize Brokers and Industry Contacts
   • Navigate retail opportunities effectively with the help of experienced brokers.
3. Implement a Robust Monitoring Strategy
   • Protect Amazon listings from unauthorized sellers, especially after entering retail channels.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Amazon APEX Program
• Faire
• Amazon Brand Registry
• Amazon Report Violation Tool
• Amazon Transparency Program
• Avery
• OpenAI / ChatGPT
• Data Dive
• Billion Dollar Seller Summit
• Tools of Titans

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael Gerber, author of the E-myth. Today I'm speaking with Chris Lyell, and we're going to be talking about how you can enforce your rights on Amazon to not only protect your IP, your intellectual property, but how you can create a digital moat around your business to protect you from hijackers, resellers and all that good stuff. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure companies to eight figures and beyond. If you're an ambitious entrepreneur and looking for a partner who can help take your business to the next level, my team and I bring that hands-on experience, the strategic insights, and the resources ready to fuel your growth. So if you or someone you know is ready to scale and looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough dot com. That's ecom with two M's and let's turn your dreams into reality.

Josh Hadley 00...