Drew Sanocki, he is 25 year DTC veteran who pivoted from a turnaround CEO to a SAAS founder. Drew's known for turning around 3 x hundred million dollar brands that were bleeding cash and shepherding them to an exit. He now runs PostPilot, the top direct mail platform for Shopify. 

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> Here’s a glimpse of what you would learn…. 

• Strategies for increasing revenue in e-commerce businesses.
• Importance of customer segmentation and understanding customer behavior.
• RFM (Recency, Frequency, Monetary) analysis for identifying valuable customers.
• Data-driven decision-making and leveraging analytics for growth.
• Focus on customer lifetime value (LTV) and its impact on marketing budgets.
• Continuous improvement and iterative assessment of marketing strategies.
• Diversification of sales channels beyond platforms like Amazon.
• Utilizing direct mail as a complementary marketing channel.
• Emphasis on brand visibility and presence across multiple platforms.
• Cost-cutting strategies and prioritizing profitability over revenue.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Drew Sanocki, a 25-year veteran in direct-to-consumer (DTC) e-commerce and founder of Post Pilot. The discussion centers on strategies for scaling e-commerce businesses, focusing on customer segmentation, data analytics, and revenue multipliers. Drew shares insights on improving revenue through customer retention, diversifying sales channels, and leveraging direct mail. He emphasizes the importance of understanding customer behavior, using data-driven decision-making, and maintaining profitability. The episode offers actionable takeaways for seven-figure business owners aiming to scale to eight figures and beyond.

Here are the 3 action items that Josh identified from this episode:

1. Maximize Customer Segmentation with RFM Analysis – Use RFM (Recency, Frequency, Monetary) analysis to categorize customers based on their purchasing behavior. Identify high-value customers and tailor marketing strategies to boost retention, upselling, and repeat purchases. This approach reduces reliance on discounting and enhances long-term profitability.

2. Diversify Sales Channels to Reduce Risk – Avoid over-reliance on Amazon by establishing your own direct-to-consumer (DTC) platform, such as a Shopify store. This enables better control over customer data, improved brand visibility, and a more stable revenue stream through multiple touchpoints, including retail, social commerce, and direct mail marketing.

3. Cut Costs Without Compromising Growth – Regularly reassess operational expenses by renegotiating contracts, transitioning to cost-effective platforms like Shopify and Klaviyo, and avoiding long custom IT projects. Prioritize investments in strategic growth areas while eliminating unnecessary expenditures to maintain profitability.

Resources mentioned in this episode:
Here are the mentions with timestamps arranged by topic:

• Ecomm Breakthrough
• Josh Hadley on LinkedIn
• eComm Breakthrough YouTube
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Amazon
• Post Pilot  
• Klaviyo  
• Shopify  
• RFM (Recency, Frequency, Monetary)
• ICE Scoring Method
• Turnaround Tips by Drew Sanocki
• How Brands Grow by Drew Sanocki
• 80/20 Sales and Marketing
• Jay Abraham
• David Hitchcock

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Drew Sanocki, and we are going to be talking about three multiplier levers that you'll be able to pull in your business to increase revenue. This epi...