Confused about Amazon’s new AI systems like Cosmo and Rufus? This episode breaks it all down with expert insights from Oana Pădurariu of Right Click Advisors. Oana is an Amazon Ads Educator and co-author of the most cited breakdowns of Amazon’s Cosmo and Rufus science papers.

In this episode, she joins Norm Farrar to explain how these systems are changing the way Amazon connects products to shoppers—and how sellers can stay ahead by optimizing listings with real buyer intent in mind. ______________________________________

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👉 You’ll learn:

- What Cosmo really is (hint: not an algorithm)

- How Rufus works with Cosmo to serve product recommendations

- Why Amazon removed the Q&A section—and what it means for your listing

- How to optimize your backend and A+ content for AI-powered discovery

- The three personas every listing needs to reflect

- How pricing psychology and long-tail keywords affect Cosmo indexing

- What mistakes 90% of sellers are making in their backend fields

- Practical tips to align your listing and ads with Amazon’s AI systems

- The tool that shows what your images actually say to the algorithm

🔧 Plus: Oana shares a strategy to create “customer personas” that align with Cosmo’s buyer behavior analysis—and reveals how to audit your listings using data, not guesswork.

Timestamps

00:00 Intro

02:22 What Is Cosmo AI?

03:33 Amazon Optimization in 2025

04:45 Keyword Signals Cosmo Reads

05:09 How Cosmo Ranks Products

12:26 Pricing Secrets for Visibility

15:18 Targeting with Amazon Data

18:10 Optimize for Cosmo + Rufus

24:18 Winning Images + FAQ Strategy

28:56 Photo Tips for Rankings

32:54 Rank on Google via Cosmo?

36:20 Ultimate Listing Checklist 2025

42:08 Build Accurate Buyer Personas

49:29 Grow Through Seller Community

55:14 Final Tips