July 23, 2019

50,000 visitors within three months of opening? No problem for William’s Den owners, Tor and Christian Carver

46 minutes

In this episode, we speak to Tor and Christian Carver, the founders of William’s Den - a unique adventure attraction in East Yorkshire.

Five years ago, Tor and Christian constructed a plan to create a visitor attraction that offered children, and adults, the freedom to roam and play.

The duo both grew up on farms and took inspiration from the time they spent endlessly exploring pastures, building dens and using their wild imaginations to entertain themselves.

Since its opening in 2017, William’s Den has gained plenty of admirers and recognition. They were regional finalists in The Rural Business Awards North - and winners in the Remarkable East Yorkshire Tourism Awards (REYTA) and the RICS Awards (which showcase the most inspirational initiatives and developments in land, real estate, construction and infrastructure).

What will you learn from this podcast?

The inspiration behind William's Den

The importance of play and freedom to children's development

What the team's creative and research process looks like

The team's main challenges and how they were overcome

How to get recruitment right and the value of training employees

The importance of sustainable design and how to implement it

How the attraction received 50,000 visitors in their first three months of opening

Top tips for those who want to build an adventure attraction

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