The Next 100 Days Podcast

#508 - Faiza Patan - From Student to AI Engineer


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Faiza has gone from Student to AI Engineer, developing valuable solutions for MicroYES and Finely Fettled clients. Her skills include AWS, Linux, and DevOps. She hails from Southern India and will complete her MSc in International Management at York St John University in early 2026. She is currently developing lead generation AI solutions for Finely Fettled and MicroYES clients.

Summary of PodcastKey Takeaways
  • Faiza Khan's career progressed from student to AI Engineer via a structured path: internship → placement → full-time hire.
  • Her role involves building AI agents (e.g., "Phone to Agent") and Answer Engine Optimisation (AEO) to help clients get found in LLM answers, a critical shift from traditional SEO.
  • The hiring process used Handshake, a university student-focused job platform, and video interviews, where key advice for students is to speak up, slow down, smile, and make eye contact.
  • AI is shifting the workforce from manual research to higher-value roles like AI architecture, with low-code/no-code tools enabling non-technical entry.

Faiza's Career Progression
  • Background: From Kadapa, Southern India, with a Bachelor of Commerce.
  • Early Skill-Building: Completed a 6-month course in AWS, Linux, and DevOps in Bangalore while working in inside sales.
  • UK Education: Choose York St John University for its placement year option, which Manchester Metropolitan lacks.
  • Hiring Process:
  • Platform: Found via Handshake, a university job platform.
  • Video Interview: A key step where students answer AI-generated questions on camera.
  • Career Path:
  • Internship: Initial role at Finely Fettled and its brand MicroYES.
  • Placement: Extended 9-month contract.
  • Full-Time: Hired as an AI Engineer/Architect and Marketing Manager.

AI in Business & Marketing
  • MeclabsAI Platform: Faiza's work on this AI solutions platform includes:
  • AI Agent Delivery Systems: Personalised agents, not generic chatbots.
  • AI Workflows: Self-service tools, like a database query workflow on the https://finelyfettled.co.uk website.
  • "Phone to Agent": A new service for small businesses.
  • An AI agent answers calls using the client's specific policies and pricing.
  • Designed for natural conversation (e.g., "mm-hmm" confirmations, background noise).
  • Rationale: Provides cost-effective, consistent phone support for busy professionals and small businesses.
  • Answer Engine Optimisation (AEO):
  • Rationale: Anticipates ChatGPT providing more answers than Google by early 2028, making AEO a critical marketing strategy.
  • Goal: Structure website content to be found and cited in LLM answers.
  • Execution: An AI agent guides clients through the process.
  • The Value of Diversity: Kevin noted Faiza's value comes from her diverse perspective (age, gender, culture), which provides fresh insights.

Advice for Students
  • Set a Clear Goal: Define a career path and stay focused.
  • Use University Resources: Actively leverage career services and platforms like Handshake.
  • Prioritise Internships: Choose internships and placements over part-time jobs to build skills and experience.
  • Video Interview Tips:
  • Speak Up: Project your voice clearly.
  • Slow Down: Pace yourself for better comprehension.
  • Make Eye Contact: Look at the camera, not the screen.
  • Smile: Convey a positive and approachable attitude.

MicroYES is a brand dedicated to advancing the adoption of MeclabsAI, introducing a specialised AI Agent tailored for Business Coaches. This agent seamlessly handles client enquiries—whether via phone call or digital interaction—and taps directly into the coach’s proprietary knowledge base to deliver natural, human-like conversations. It enables coaches to maintain ongoing, personalised engagement by checking in on progress, ensuring both coach and client remain on course with their objectives. When questions or concerns arise, the AI Agent responds with thoughtful advice, grounded in the coach’s unique strategies and intellectual property, creating a reliable and scalable extension of the business coaching experience.

Contact Graham Arrowsmith: [email protected] | +44 1535 654930 | https://microyes.ai

The Next 100 Days Podcast Co-HostsGraham Arrowsmith

Graham founded Finely Fettled eleven years ago to help businesses market to affluent and high-net-worth customers. He's the founder of MicroYESa Partner of MeclabsAI, providing AI Agents, Workflows, and phone-to-agent delivery systems. Now, Graham offers Answer Engine Optimisation, so you get found by LLM search and Enterprise-level AI Solutions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

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The Next 100 Days PodcastBy Kevin Appleby & Graham Arrowsmith

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