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Summay

You don't need to go out and make 20 to 50 new ads for every campaign because that is just not a good use of your time.

Especially if you are a solo business owner like myself. 

I'm going to give you three ways to make this super manageable for you without spending all your time doing this. Because honestly, ads are still a test, right? We don't know what's going to work. And so if you spent all your time making 50 ads for every campaign, what if all 50 of them were not good? That wouldn't feel good.

Way #1: Call Out More Than Just Their Title

Let's talk about how you can also call out more than their title. Talk about their pain points, goals, or objections.

Examples:

"Struggling to fill up your calendar with new clients without burning out and being on social media non-stop?"

You can also rotate testimonials, case studies, before and after transformation. Do they want more time? Do they want more income?

Way #2: Mix Up the Format

We don't just want different copy. We also need different variety of ways they are going to see it.

Not everybody likes videos. Not everybody likes static images. Some people like carousels. They like to swipe through and read them like stories. Some people like long form video.

Format Variety Ideas:

• White background or a solid color background with text with different copy on each one
• Behind the scenes, lifestyle
• Case study format
• Screen recording of your process or a workshop that you did
• Highlight reel

Don't just stick to the "everyone loves reels, I'm just gonna make a bunch of reels." Because not everybody does love reels.

A Word of Advice:

Meta is not rewarding people that are using the same exact image with just different text. That is not considered variety anymore to them. So it needs to be different text AND a different image AND a different video.

Way #3: Test Meta's AI Enhancements (Yes, Really)

If you have been listening and you've been around me for a while, you know that I turn every single enhancement off when I am doing ads. 

But the other side of that is if you go through and you look when you're creating your ad, look through the choices of the AI enhancements. See what they are. They're not available for every ad or every account.

Which Enhancements Are Safe to Test:

Music - That could be a safe bet. Click that on, see what happens.

Carousel optimization - If you're sharing a carousel, there's an enhancement that will show the best card for that specific person. If you're okay with having your carousel being split up.

Animation - You could turn that on if you're willing to test that out.

The One I'm Still Cautious About:

The text, the copy enhancements. I don't know what they're going to say. And there's certain things I would not want out there. 

Why This Works:

What you're doing is you're giving Meta more variety, right? Just by turning on a few of those enhancements, you could turn three ads into seven or eight ads because they're going to be picking and choosing. 

So you're saving yourself time.

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