A simple 4-step approach to get your goals back on track:

1. Define the problem. Write it down—be specific. Make sure everyone agrees on the problem. This step is incomplete until everyone interprets the problem in the same way.
2. Uncover the ~real~ root cause. People often jump too quickly to conclusions and favor obvious explanations for symptoms. Most problems are nuanced with many contributing factors. Try to unpack all of the potential causes.
3. Document all possible solutions. Once you’ve uncovered the root cause, go from theory to execution. List out all of the things you can do to move the needle.
4. Build the plan and execute. Prioritize your to-do list and get after it. 

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Links shared in this episode:

• T2D3 CMO Masterclass: t2d3.pro/masterclass
• Submit and vote on our podcast topics: kalungi.com/podcast