Adam Wilber is an expert in creativity.  Not only has he created some of the best selling magic tricks of all time but he has also written the book on creativity.  In fact. he has written 5 books on the subject of creativity.  He tours the world keynoting to corporate audiences about how their staff can become more creative.

His five books define the magic formula of creativity and are the must-have manuals for anyone that wants to improve their creative quotient. Adam’s voice resonates with readers and delivers the insight that everyone needs to recognize and embrace innate creativity. Just like any other learnable skill, improvement is possible.

As well as being a very successful performer and speaker Adam has also been an industry leader in the magic community for many years. He spent eight years working for Ellusionist.  He started off as someone who worked on their forums and made his way up the corporate ladder to General Manager of Ellusionist.  While there he created some of their best selling tricks and products, including Pyro.

Now Adam is setting up his own production company - Vulpine Creative.  He has very lofty goals for this new company and his first release (Grandfathers Top) was a huge seller.

In this interview Adam talks openly about the highs and lows of his career.  He talks about why he left Ellusionist and what is important to him in life now.  Along the way he offers some fantastic advice on creativity, product creation and more.

Adam also gives us a sneak peek of some upcoming Vulpine Creations effects.  Adam showcases the power of The Genesis System as well as several other upcoming products.

This interview is absolutely fantastic and cannot be missed.