In this episode of the TomorrowZone Catalyst Podcast, host Deb Reuben chats with Britta Newly – artist-turned-entrepreneur and founder of Crane Podcasts – about the power of storytelling and the surprising role podcasting plays in B2B transformation.

 

You’ll hear Britta’s inspiring journey from sculptor to strategy agency owner and why she believes podcasting is more than just content creation – it’s a relationship-building engine disguised as media. She shares how voice is one of the most underutilized assets in branding and how staying curious (even in messy, uncertain moments) can unlock major breakthroughs.

 

Whether you're navigating transformation or looking to build more authentic connections in your business, this episode is packed with fresh insights to spark bold thinking and expand what you believe is possible.   Britta Newly is a transformational leader in the world of brand storytelling and podcast strategy. As Founder and CEO of Crane Podcasts, she helps businesses turn authentic conversations into powerful tools for connection, trust, and growth. With a journey that spans art, corporate leadership, and strategic marketing, plus an MBA, Britta brings a rare fusion of creativity and business acumen. She’s on a mission to reimagine how brands engage B2B audiences by harnessing podcasting not just as content, but as a vehicle for meaningful relationships and long-term value. Her approach helps leaders scale their voices, build lasting trust, and transform listeners into loyal advocates.

 

Connect with Us: Britta Newly | LinkedIn Crane Podcasts Deborah Reuben | LinkedIn    TomorrowZone