Banking on Digital Growth

51) #ExponentialInsights: Humanizing the Digital Experience w/ Jay Palter


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Business leaders haven't figured out how to have productive, meaningful conversations with high-value individuals online. They still think LinkedIn is a pipe you can shove a marketing message down. In fact, it's another place to make friends.

In this episode of Banking on Digital Growth, I talk with Jay Pater, Chief Engagement Officer at Jay Pater Social Advisory, about humanizing the digital experience.

Jay and I discuss:

  • Challenges financial brands face when humanizing the digital experience
  • Building local relationships in a digital world
  • The future of influencer marketing and how to maintain those influencer relationships
  • How to strike a healthy balance between the digital world and the physical world
  • You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.


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    Banking on Digital GrowthBy James Robert Lay

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