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51: How to sell 200k copies of a card game (with Cat Macnaughtan)
Buy my game!
I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!
Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.
The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.
https://pitchpleasegame.com/
THE GUEST
Cat Macnaughtan is the creator of the Getting Lost game (a real life adventure game) and has sold over 200k copies!
THE QUESTIONS
🔍 I Want to Make My Board Game Into a Real Product. Where Do I Start?
To launch your game, focus on creating a minimum viable product that’s good enough to attract attention without over-investing upfront. Print a small batch, even if the per-unit cost is high, to gauge demand and collect feedback. It’s better to lose money on a small run than to overproduce and get stuck with stock no one wants.
đź’ˇ How Can I Get a Distributor?
Distributors take a big chunk of your revenue—up to 65% of your product’s retail price. When you are starting out, focus on direct-to-consumer sales through your website, trade shows, or social media. You’ll keep more profit and retain control of your brand’s story, which is critical for unique products and actually gives you leverage when you do speak with distributors later.
THE SHOW
DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.
Connect with Cat Macnaughtan:
LinkedIn: https://www.linkedin.com/in/cat-macnaughtan-55b65519/Â
Getting Lost: https://gettinglost.co.nz/Â
Connect with me:
YouTube: https://youtube.com/@joelditrapani
Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ
LinkedIn: https://www.linkedin.com/in/joel-ditrapani/
Calendar: https://cal.com/joelditrapani
Email: [email protected]
Website: https://joelditrapani.com/
View all episodes
By Joel Di Trapani
5
22 ratings
Buy my game!
I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!
Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.
The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.
https://pitchpleasegame.com/
THE GUEST
Cat Macnaughtan is the creator of the Getting Lost game (a real life adventure game) and has sold over 200k copies!
THE QUESTIONS
🔍 I Want to Make My Board Game Into a Real Product. Where Do I Start?
To launch your game, focus on creating a minimum viable product that’s good enough to attract attention without over-investing upfront. Print a small batch, even if the per-unit cost is high, to gauge demand and collect feedback. It’s better to lose money on a small run than to overproduce and get stuck with stock no one wants.
đź’ˇ How Can I Get a Distributor?
Distributors take a big chunk of your revenue—up to 65% of your product’s retail price. When you are starting out, focus on direct-to-consumer sales through your website, trade shows, or social media. You’ll keep more profit and retain control of your brand’s story, which is critical for unique products and actually gives you leverage when you do speak with distributors later.
THE SHOW
DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.
Connect with Cat Macnaughtan:
LinkedIn: https://www.linkedin.com/in/cat-macnaughtan-55b65519/Â
Getting Lost: https://gettinglost.co.nz/Â
Connect with me:
YouTube: https://youtube.com/@joelditrapani
Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ
LinkedIn: https://www.linkedin.com/in/joel-ditrapani/
Calendar: https://cal.com/joelditrapani
Email: [email protected]
Website: https://joelditrapani.com/