In this episode, I am joined by entrepreneur and advisor coach Jon Cook, who shares the mindset shifts that separate plateaued financial advisors from those building powerful, fulfilling practices. With insights drawn from working with over 250 advisory teams, John discusses the unseen barriers that hold people back - not lack of skill, but mental clutter, comfort, and comparison.

From the consequences of coasting in your career to the toll of chasing arbitrary goals, this conversation is a must-listen for any advisor or entrepreneur who wants to create success on their own terms, without sacrificing wellbeing, relationships, or joy.

🎧 What You’ll Learn:

• Why mindset - not marketing - is the true growth limiter for many advisors

• The dangers of “settling” and how comfort can cap your potential

• Why comparing yourself to others steals your joy and clarity

• A powerful perspective shift to break free from coasting

• The ripple effect of mindset on relationships, parenting, and personal health

• Why pushing harder isn’t always the answer—and what to do instead

• How John helped one advisor radically shift course and thrive

🧠 Jon’s Biggest Life Lesson:

“Do the work that only you can do. Be intentional. Don’t live by default.”

🎁 Free Gift for Listeners:

Take John’s Mindset and Business Growth Assessment to discover where your advisory business stands compared to 1,500+ advisors.

👉 keynotecontent.com/assessment

🔗 Connect with Jon:

• 💼 Website: keynotecontent.com

🔗 Connect with Nina:

✍️Want to know what’s stopping you from making more money? Take The Millionaire Mindset Mastery Scorecard here.

👉 Feeling stuck? You want more, but you don't know how to get it? Schedule a Mindblock Breakthrough call now

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