What does it really take to thrive in finance - and in life - without losing yourself along the way?
In this conversation, I’m joined by Chris Doughty, a financial advisor and coach who believes that human nature is a failed investment policy. Chris shares his journey from Wall Street corner offices to building a values-driven practice, and why discipline, patience, and faith are at the heart of long-term success.
Chris is the founder of Gentian Financial Inc., where he specializes in retirement planning as a Chartered Retirement Planning Counselor® and CERTIFIED FINANCIAL PLANNER™. His insights have been featured in Forbes, Barron’s, and The Financial Times. Based in Mequon, WI, Chris is a lifelong learner, family man, and co-founder of Globall Giving, a nonprofit dedicated to helping underprivileged children access sports and healthy lifestyles.
We dive into:
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Why so much frustration is a choice - and how to reframe it
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The role of faith, values, and mindset in decision-making
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Human nature vs. long-term planning - and why discipline beats emotion every time
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Lessons from clients who didn’t stick to their plans (and what we can learn from them)
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Why even Nobel Prize-winning economists need advisors
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The ongoing work of self-improvement and “living your eulogy”
Chris also shares insights from his upcoming book, Becoming a Better Human, and explains why small daily improvements - what he calls “Pringles” - add up to a meaningful life.
This is a conversation about more than money; it’s about building resilience, respecting yourself, and leaving a legacy through the way you live each day.
Connect with Chris Doughty
🌐 Website: genianfinancial.com
📖 Book: Becoming a Better Human (forthcoming)
📩 Email: [email protected]
🔗 Connect with Nina Cooke
✍️Want to know what’s stopping you from making more money? Take the Millionaire Mindset Mastery Scorecard here.
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