In this episode, Julissa shares her inspiring 25-year journey in the tech industry. Starting as the first salesperson at a tech startup in Newark, New Jersey, she eventually built a partnership with Microsoft, leading to a 14-year tenure at Microsoft. There, she held various newly created roles, progressing from local to national and global leadership, implementing education technology initiatives. Julissa discusses the importance of go-to-market strategies for startups, the growth and challenges faced by Latina business owners, and her personal experiences in navigating large tech organizations such as Microsoft and Salesforce. She emphasizes the significance of balancing work and personal interests, sharing her love for gardening. Julissa also covers her mentorship and advisory work, especially supporting Latina women and underrepresented groups in tech, and provides valuable advice for non-technical founders looking to leverage technology for their businesses. Lastly, she talks about her new book, 'Latina Madrina,' which focuses on the hard truths and lessons from her career in tech.00:00 Introduction and Early Career in Tech00:11 Building a Career at Microsoft02:59 Transition to Salesforce and Career Break03:33 Starting a Consulting Business04:57 Go-to-Market Strategy Insights07:37 Salesforce Culture and ERGs10:02 Mentorship and Advisory Services19:19 Challenges and Opportunities at Salesforce22:55 Embracing Uncertainty: Methodical Problem Solving23:36 Building Alliances: The Power of Partnerships24:25 Balancing Career and Personal Interests: The Role of Gardening26:51 Overcoming Career Hurdles: Lessons from Tech30:54 Navigating Corporate Spaces: Social Capital and Influence31:52 Latina in Tech: Writing and Motivations38:43 Promoting Diversity in Tech: Changes and Challenges42:17 Advice for Non-Technical Founders: Leveraging Technology44:28 Closing Thoughts and Final AdviceMore about Julissa Germosen:Linkedin: https://www.linkedin.com/in/julissagermosen/Book: https://www.amazon.com/Latina-Madrina-Stories-Lessons-Truths/dp/B0DGQCWXQQMore information on Panida and Tech for Founder Podcast:Subscribe on YouTube: https://www.youtube.com/@PanidaWayrojpitakFollow on LinkedIn: https://th.linkedin.com/in/panidawayrojpitakFollow and listen on your preferred podcast platform for this episode: https://podcasters.spotify.com/pod/show/techforfounder

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