Imagine whenever you go to the supermarket, you can find the water consumption of any food product on its label! The amount of water that was consumed from its planting to its harvesting. Wouldn’t that help you make a sustainable choice? Why food?! because agriculture consumes above 60% of the total water consumption across industries. According to the United Nations, above 12 million hectares are becoming desert every year or as Ole Kristian Sivertsen said, “about one football field of fertile land disappears every two seconds”. One nonchemical way to return desert to fertile land has been developed by Desert Control. Ole Kristian Sivertsen, CEO of Desert Control, explains in this episode how big and challenging the desertification problem and how Desert Control solution can stop and recover dying lands to green land. The solution is called Liquid Natural Clay (LNC) that can be produced onsite and sprayed directly to sand or arid soil to form a structure like sponge, which enables the sand to capture water for a long time and improve its mineral composition contents for agriculture. As a result, LNC saves up to 50% of water and fertilizer consumption.