Our B2B SaaS Journey

51: We shipped our dashboard between bike rides

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In this episode, Mitchell and Gavin debrief their first big AIME conference trip - from Mitch’s truly unhinged packing list to what they learned meeting organisers face-to-face, how they plan to follow up leads, and why the new SixSides dashboard and AI workflows suddenly became the star of the booth.

Chapters

  • (00:00) - Intro
  • (02:05) - What did Mitch pack?
  • (06:34) - Relocating to Melbourne - podcast gear, desktop PC, and the mic-in-a-cup moment
  • (11:12) - AIME debrief - nerves, then finding the groove
  • (13:23) - Selling lessons - human first, outcomes over features
  • (16:35) - Lead follow-up plan - LinkedIn connects, then email sequencing
  • (17:49) - Dice idea - why we want them at every event
  • (20:14) - Booth lessons - placement away from competitors and why banners weren’t the play
  • (22:22) - The Monday sprint - shipping the dashboard demo fast
  • (24:05) - What we’d change next time - travel days, flights, schedule and dress code
  • (28:19) - Project Hammer update and meeting Joe in person
  • (29:10) - Dashboard and AI workflows - self-serve events and production rollout
  • (35:49) - The “exercise trip” recap - 40k steps, food, and no relaxing
  • (37:16) - The tan track and the uphill cycling humiliation
  • (39:43) - Project Rendezvous white paper - global rollout strategy and what’s next

    • In this episode, we cover:
    • Mitch’s chaotic travel kit - steamer, mini fan, full desktop PC, and podcast gear
    • AIME conference debrief - nerves, first conversations, and surprising moments
    • What worked at the booth - demoing dashboards, theming, and speed of execution
    • How Mitch and Gavin approach conversations differently - features vs outcomes
    • Lead follow-up plan - LinkedIn connects, email sequencing, and timing
    • Dice update - why physical gimmicks might matter more than banners
    • Lessons learned - flights, schedules, attire, and staying until the end
    • The SixSides dashboard - self-serve event setup and getting Mitch out of the loop
    • Productivity gains with AI tooling (with a bigger tech stack chat teased for next week)
    • Exercise and travel routines - 40k steps, sore legs, and avoiding weight creep
    • Project Rendezvous update - white paper strategy and “initial rollout” framing
    • Founder Collective update - co-hosting with The Precinct and upcoming events


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