In this episode of Shoe-In Show, industry veteran Rick Blackshaw introduces STOKE Shoes, a new footwear brand built for real American men. Designed with wider fits, slip-on ease, and humor-driven marketing, Stoke challenges "Big Sneaker" by putting comfort first. Rick shares the inspiration behind the brand and how Stoke is redefining everyday footwear for beer runs, ball games, and beyond.

With special guest: Rick Blackshaw, Chief STOKE Officer, STOKE Shoes

Hosted by: Matt Priest and Andy Polk