On today's episode of The Brian Nichols Show, I'm joined by Richard Blank (CEO of Costa Rica's Call Center) who give us some real, authentic means to enhance the sales experience for both the prospect AND the salesman. 

"Well, since I grew up in the 70s, and 80s, I loved going to arcades - and I'm a retro gamer. I don't have a PlayStation or an Xbox. I'm an old-school gamer. And so my passion turned into an obsession. 

And once I started making a little money and have the room here at the center, I started treasure hunting. And there are people down here with pinball machines and jukeboxes and a lot of toys that one man's trash is another man's treasure. 

And so call me Oscar the Grouch, I'll be willing to drive a couple hours to find myself a classic rock cooler, or a pinball machine. And so most of these games are older than the agents here, I created a happy neutral environment so people can meet others from different departments that can let off steam - they can recharge batteries. And imagine an environment where you can hang out and play some games together. 

And so, for me, I felt it was very important. It reduces attrition. When people are best friends with other people, they usually stay at a company."

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