Are you living your soul purpose or simply running a business by default? James Ainsworth explores the powerful reframe from business to purpose, sharing how a journey of heartbreak and spiritual growth ignited his passion for freedom and self-acceptance. Hear how firefighting, farming and ecstatic dance became metaphors for growth, and why embracing anxiety and fear can help you align with your soul's calling. If you're ready to push the edges of your comfort zone and find inspiration to live more authentically, you'll find opportunities for alignment.

KEY TAKEAWAY

"As long as I stay with the idea of purpose, or soul purpose, it allows me to not have to do the typical way of running a business. It's this level of being in presence, allowing stuff to come in and then taking inspired action."

ABOUT THE GUEST – JAMES AINSWORTH

James is an embodiment guide, retreat facilitator, and podcast host devoted to helping people reconnect with themselves in a deeper, more honest way. For 16 years, James has walked into burning buildings as a firefighter, forging an intimate relationship with fire — its chaos, destruction and rebirth. Through the Dragon archetype, he channels that same elemental force as purification, truth and sovereignty.

Years of personal breakdowns, relationship initiations, and identity shedding led him into deep inner work, including therapy, men's work, embodiment practices, movement, energy healing, shadow integration, and archetypal exploration. At the heart of James' work is a simple truth: "Transformation doesn't come from becoming someone new, but from embodying who you already are."

CONNECT WITH JAMES AINSWORTH

https://www.facebook.com/james.ainsworth.50

https://www.linkedin.com/in/james-ainsworth-4a78b2149/

https://www.james-ainsworth.com https://www.instagram.com/james.ainsworth_podcast/

ABOUT THE HOST - AMY ROWLINSON

Amy is a purpose and fulfilment coach, author, podcast strategist and mastermind host who empowers purpose-driven leaders to boost productivity, engagement and meaning in life and work. Through transformational conversations, Amy helps individuals overcome overwhelm and live with clarity, building living legacies along the way.

WORK WITH AMY

If you're interested in how purpose can help you and/or your business, please book a free 30 min call via https://calendly.com/amyrowlinson/call

KEEP IN TOUCH WITH AMY

Sign up for the weekly Friday Focus - https://www.amyrowlinson.com/subscribe-to-weekly-newsletter

CONNECT WITH AMY

https://linktr.ee/AmyRowlinson

BUY AMY'S BOOK (Shortlisted in the 2025 Business Book Awards) *

Focus on Why by Amy Rowlinson with George F. Kerr – https://amzn.eu/d/6W02HWu

HOSTED BY AMY ROWLINSON

DISCLAIMER

The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence.

*As an Amazon Associate, Amy earns from qualifying purchases.