This week on Dad Crossing: Dad Life, we dive headfirst into the glorious chaos that is Black Friday—the deals, the pressure, and the annual dad ritual of hunting for presents while trying not to get tricked by those personalised ads stalking us across every screen we own.

We chat about how gift-giving has changed as our kids grow up in a world where everything is hyper-targeted, algorithm-approved, and delivered straight to their eyeballs. Gone are the days of one big present that blows their socks off—now it’s a weird mix of niche interests, digital wishlists, and trying to guess what phase they’ll be in next week.

We break it all down, share our own buying battles, and explore what modern gifting looks like for maturing kiddos.

All that plus the usual dad musings, jokes, and “why is everything so expensive?” energy. 🎁🔥

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