I wrestle with the gap between how I “should” show up in business and how I believe God is calling me to show up. I share how chasing proven marketing frameworks fueled years of divided loyalty, led to burnout, and pushed me back to story-driven messaging that actually sounds like me.

Episode Highlights
• Torn between an authentic self and a professional business persona 
• Relying on formulas that work for clients but feel wrong for my own brand 
• Calling to talk about faith, purpose, identity and entrepreneurship 
• Burning out after striving in fear and scarcity
• rebuilding clarity through writing, prayer and waiting for direction 
• Aligning messaging with story and faith rather than frameworks 
• Convicted by divided loyalty through James 1:5-8 and Matthew 6:24 
• Asking who leads the business, what I am stewarding and where peace comes from