Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses.

In this episode, I talk to Melina about how she got involved in the world of behavioral science, what behavioral economics means to her, and how she goes about applying research in social science to address real challenges in business.

You can read the first chapter of her book, What Your Customer Wants and Can’t Tell You, for free using this link: http://www.thebrainybusiness.com/opinionscience

For more information about my comments about "honesty nudges" at the end of the episode, you can check on a recent article by Kristal et al. (2020) and this BuzzFeed News article.


For a transcript of this episode, visit: http://opinionsciencepodcast.com/episode/applying-behavioral-science-with-melina-palmer/

Check out my new audio course on Knowable: "The Science of Persuasion."

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Learn more about Opinion Science and catch up on all the episodes at http://opinionsciencepodcast.com/.