Caffeinated Chaos

52. Business Plans and Baby Bottles: What Launching a Newborn and a New Offer Have In Common


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Ever felt like you’re writing launch emails with one hand while burping a baby with the other? Same. In this episode, Whitney Aguon shares an honest, hilarious, and heart-filled take on the messy, beautiful parallels between launching a baby and launching a business. From prepping color-coded spreadsheets to stocking up on snacks and navigating the post-launch crash, we’re talking real talk for parentpreneurs who are building brands and raising babies at the same time.

Whether you're in the newborn phase of motherhood or a fresh business launch, this episode reminds you that chaos and clarity can coexist. Grab your lukewarm coffee and tune in for encouragement, laughter, and real-life strategies to survive (and thrive) in both worlds.

“You can cry from exhaustion and still be deeply aligned with your purpose. That doesn’t make you ungrateful—it makes you human.”

Launching is only the beginning. Whether it’s your baby waking up at 3am or your launch results not meeting expectations, there’s grace for that. Trust the process, trust yourself—and keep some lactation cookies on hand (business builders can eat them too!).

Resources & Links:

  • Learn more about brand support for parentpreneurs at aguonstudios.com
  • Join the Caffeinated Chaos community on Instagram

Cheers! Thank you for joining us for another episode. Have a chaotic moment, question, or topic you want us to cover? Drop us a message or leave a review! If you loved this episode, share it with a friend who thrives in beautiful chaos too.

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The views and opinions expressed by guests on Caffeinated Chaos are their own and do not necessarily reflect the views, beliefs, or positions of Whitney Aguon or Aguon Studios LLC. The content shared by guests is for informational and entertainment purposes only. We encourage listeners to do their own research and form their own...

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Caffeinated ChaosBy Whitney