Banking on Digital Growth

52) #DigitalGrowthJourneys: Wise Investments Just Take the Right Motivation w/ Ben Soppitt


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We all like buying new things; it’s human nature.  

We know we shouldn’t spend frivolously — but we do anyway.  

Why can’t saving money be as fun as spending it?  

That’s the question that led Ben Soppitt, Founder and CEO at Unifimoney, to create a financial product that motivates people to save.  

What we talked about:

  • How young affluent professionals are being gouged by traditional banks
  • Why poor financial habits are caused by lack of motivation, not lack of infrastructure
  • How Unifimoney makes finance fun 
  • You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.


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    Banking on Digital GrowthBy James Robert Lay

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