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52. How to Make $1M/Year Catering Coffee in One City (Q+A)
What does it actually take to build a $1M/year coffee catering business in a single city? And can you start with no money?
In this Q+A masterclass, FlashQuotes co-founders Daniel, Zach Capshaw, and Justin Goodhart (founder of Goodhart Coffee) answer your top listener questions — covering warehouse leases, scaling strategy, COGS, ad spend, and how to launch your first cart even if you're starting from scratch.
Whether you're pre-launch or already running events, this one is packed with real numbers.
📊 Calculate your path to $1M/year → https://flashquotes.com/100Kcalculator
📋 WHAT WE COVER
00:00 – Welcome & listener shoutouts
00:40 – World of Coffee giveaway details (Booth 2352, April 10–13) 01:57 – Level 5 Live Conference — June 25th in Denver
02:54 – How to find the right warehouse space for 2–3 carts
06:33 – Negotiating your first commercial lease (the $600 attorney move) 12:25 – Can you hit $1M/year catering coffee in one city?
17:49 – The exact math: 500 events × $2K avg = $1M/year
18:44 – COGS breakdown: what to include & target margins (50–75% gross)
22:16 – Marketing & ad spend: stop guessing, start measuring ROAS 29:24 – How city size & corporate presence affect your revenue ceiling 30:59 – Starting with FlashQuotes: get your website live first
33:28 – How to launch a coffee cart business with no capital
39:32 – Closing & upcoming events
🔧 RESOURCES MENTIONED
LoopNet.com— Find industrial & warehouse spaces
FlashQuotes Revenue Calculator— Model your path to $1M
FlashQuotes.com - Lead intake, quoting, booking & event management
📅 UPCOMING EVENTS
- World of Coffee — April 10–13 | Booth 2352 (comment letting us know why you want to come to enter the giveaway!)
- Level 5 Live — June 25th, Denver | DM us on Instagram to suggest speakers
🚀 ABOUT FLASHQUOTES
FlashQuotes is the #1 software for mobile catering businesses — built to help you get more leads, send faster quotes, and book more events. Used by coffee carts, boba bars, and mobile caterers across the US.
👉 Start free: flashquotes.com
Don’t forget to comment on this episode to enter to win 2 tickets to World of Coffee in San Diego!
To enter:
1️⃣ Subscribe to this channel
2️⃣ Like this video
3️⃣ Leave a comment!
Closes: March 8th, 2026 at 11:59 PM EST
Winners announced via DM within 48 hrs. If no response, another winner will be chosen.
[No purchase necessary. 18+. Open to legal US residents. Must be able to attend World of Coffee in San Diego, CA (April 10–12, 2026). Travel and lodging not included. Not sponsored or endorsed by Instagram or YouTube. Flashquotes may modify or cancel at any time.]
#CoffeeCatering #MobileCoffee #CateringBusiness #CoffeeBusiness #EventCatering #FlashQuotesPodcast #CateringPodcast #SmallBusiness #StartABusiness #CoffeeCart
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By flashquotes
5
99 ratings
What does it actually take to build a $1M/year coffee catering business in a single city? And can you start with no money?
In this Q+A masterclass, FlashQuotes co-founders Daniel, Zach Capshaw, and Justin Goodhart (founder of Goodhart Coffee) answer your top listener questions — covering warehouse leases, scaling strategy, COGS, ad spend, and how to launch your first cart even if you're starting from scratch.
Whether you're pre-launch or already running events, this one is packed with real numbers.
📊 Calculate your path to $1M/year → https://flashquotes.com/100Kcalculator
📋 WHAT WE COVER
00:00 – Welcome & listener shoutouts
00:40 – World of Coffee giveaway details (Booth 2352, April 10–13) 01:57 – Level 5 Live Conference — June 25th in Denver
02:54 – How to find the right warehouse space for 2–3 carts
06:33 – Negotiating your first commercial lease (the $600 attorney move) 12:25 – Can you hit $1M/year catering coffee in one city?
17:49 – The exact math: 500 events × $2K avg = $1M/year
18:44 – COGS breakdown: what to include & target margins (50–75% gross)
22:16 – Marketing & ad spend: stop guessing, start measuring ROAS 29:24 – How city size & corporate presence affect your revenue ceiling 30:59 – Starting with FlashQuotes: get your website live first
33:28 – How to launch a coffee cart business with no capital
39:32 – Closing & upcoming events
🔧 RESOURCES MENTIONED
LoopNet.com— Find industrial & warehouse spaces
FlashQuotes Revenue Calculator— Model your path to $1M
FlashQuotes.com - Lead intake, quoting, booking & event management
📅 UPCOMING EVENTS
- World of Coffee — April 10–13 | Booth 2352 (comment letting us know why you want to come to enter the giveaway!)
- Level 5 Live — June 25th, Denver | DM us on Instagram to suggest speakers
🚀 ABOUT FLASHQUOTES
FlashQuotes is the #1 software for mobile catering businesses — built to help you get more leads, send faster quotes, and book more events. Used by coffee carts, boba bars, and mobile caterers across the US.
👉 Start free: flashquotes.com
Don’t forget to comment on this episode to enter to win 2 tickets to World of Coffee in San Diego!
To enter:
1️⃣ Subscribe to this channel
2️⃣ Like this video
3️⃣ Leave a comment!
Closes: March 8th, 2026 at 11:59 PM EST
Winners announced via DM within 48 hrs. If no response, another winner will be chosen.
[No purchase necessary. 18+. Open to legal US residents. Must be able to attend World of Coffee in San Diego, CA (April 10–12, 2026). Travel and lodging not included. Not sponsored or endorsed by Instagram or YouTube. Flashquotes may modify or cancel at any time.]
#CoffeeCatering #MobileCoffee #CateringBusiness #CoffeeBusiness #EventCatering #FlashQuotesPodcast #CateringPodcast #SmallBusiness #StartABusiness #CoffeeCart