Are you tired of paying influences for content, and then it completely flops, they don't deliver on what they committed to or forget to share on your launch date?

I am joined by owner/Director of MADE Creative Co, Maddie is a fiercely passionate thought-leader that is aiming to disrupt the digital marketing industry one UGC video at a time.

The creative marketing agency founder noticed a gap in the market for organic style content that provides brands with a solid ROI. She became increasingly aware that popular strategies such as influencer engagement were starting to lose their shine, with results from these campaigns not as strong as they were a few years ago.  Many consumers were shifting to more organic style content in their purchase decision-making process – in fact, consumers find it 9.8x  more impactful than influencer content when making a purchase decision.

Key takeaways from this episode:

• The disappointing reality of working with influencers
• Showcasing products through UGC
• Using UGC in paid ad campaigns and organic strategies
• Using UGC for long-term collaborations
• Including UGC video on product pages

Links mentioned:

Foreplay - Swipe files for inspiration from other brands

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Find out more about how you can work with me https://www.ashleybostonhq.com

Ash x