In this podcast interview, Ashley and Jessie discuss Jessie's inspiring journey. Jessie the owner of EverCircle advocates for sustainability and community-driven change, weaving these core values into every project she undertakes. With over 20 years experience in sales and a deep commitment to the circular economy, Jessie has made a significant impact through her work with businesses and not-for-profits alike. 

Key takeaways:

• How her first business lead to burnout
• Transitioning from service-based business to product based business
• From re-usable coffee cups to creating the world’s first truly sustainable hair ties
• How Jessie is now supporting businesses with her Circular Economy Assessment to become more sustainable

 

Instagram: https://www.instagram.com/ecoocean.living/ Link to assessment tool - https://ecooceanhair.com.au/pages/circulareconomyassessment Contact is this email - [email protected]

Are you tired of paying influences for content, and then it completely flops, they don't deliver on what they committed to or forget to share on your launch date?

I am joined by owner/Director of MADE Creative Co, Maddie is a fiercely passionate thought-leader that is aiming to disrupt the digital marketing industry one UGC video at a time.

The creative marketing agency founder noticed a gap in the market for organic style content that provides brands with a solid ROI. She became increasingly aware that popular strategies such as influencer engagement were starting to lose their shine, with results from these campaigns not as strong as they were a few years ago.  Many consumers were shifting to more organic style content in their purchase decision-making process – in fact, consumers find it 9.8x  more impactful than influencer content when making a purchase decision.

Key takeaways from this episode:

• The disappointing reality of working with influencers
• Showcasing products through UGC
• Using UGC in paid ad campaigns and organic strategies
• Using UGC for long-term collaborations
• Including UGC video on product pages

Links mentioned:

Foreplay - Swipe files for inspiration from other brands

Follow MADE. Marketing

If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. 

Follow me on Instagram: https://www.instagram.com/ashleybostonhq/  Check out episodes: https://www.ashleybostonhq.com/podcast

Find out more about how you can work with me https://www.ashleybostonhq.com

Ash x

Inside this episode, I interview Alice, the owner and founder of Personail. Personail is an online nail wrap company based in Sydney, Australia. Persoanil was started by Alice, a lover of cool designs, great nails and all things nail art. 

Alice became tired of waiting for the polish to dry and set out to look for a faster, better, more efficient way to get great nails. 

Each and every single one of their nail art designs are created and designed by Alice along with illustrators around the world for limited edition collaborations.

I met Alice 7 years ago at The Grounds of Alexandria markets and am a big lover of Personail. 

Key Takeaways from the episode:

• Starting out at local markets
• Sourcing manufacturers 
• Building a community
• Using upsells & bundles
• Opening a shop front

Receive $10 off your first order: https://www.personail.com/

Follow Instagram: https://www.instagram.com/itspersonail/ 

If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.  

KEY EPISODE TAKEAWAYS  Why the change of Podcast name Sharing exciting personal news  

Follow me on Instagram: https://www.instagram.com/ashleybostonhq/

Check out episodes: https://www.ashleybostonhq.com/podcast  

Find out more about how you can work with me  

https://www.ashleybostonhq.com  

Ash x

Welcome to the latest podcast episode where I dive into the exciting world of being a Facebook ad & Digital Marketing strategist. I share with you the key role of a digital marketer and if you've ever wondered exactly what it is I do, this episode is for you. 

I uncover what goes on prior to launching Facebook ad campaigns, and how its more then just taking an offer and targeting an audience. I share with you the strategic approach of a digital markter, starting from understanding the funnel, the audience and market research to effectively use Facebook ads. 

This podcast episode was sponsored by Traffic Ads Mastery, an online membership where you can learn how to manage your paid Facebook ads to grow and scale your business consistently. 

www.ashleybostonhq.com/membership

If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.  

Follow me on Instagram https://www.instagram.com/ashleybostonhq/  

Check out episodes https://www.ashleybostonhq.com/podcast  

Find out more about how you can work with me  https://www.ashleybostonhq.com  

Ash x

Meaghan Jean Smith is a Money Mindset & Life Coach for women and creator & host of the Money Mindful podcast.

She helps you change your relationship with money and yourself, so you can create your unique money & life goals and live a glorious, magnificent, delicious, awesome life. 

And... Love being you.

She is the creator & host of the Money Mindful podcast, with over 100,000 downloads!

The podcast helps women all over the globe transform their relationship with money and themselves so they can reach their money goals and feel amazing.

She works exclusively and privately with women in her 1:1 coaching program.

She is certified through The Life Coach School and has coached clients in Australia, Canada, the US and Europe.

Meaghan lives in Port Macquarie, Australia with her partner, two daughters and whippet. 

In her natural habitat she can usually be found hiking, horse riding, running or hanging at the beach with her family.

Website: Meaghanjsmith.au

Instagram: @meaghanjsmith

Facebook: @moneymindfulpodcast

In this episode of Master Your Marketing, I share with you my insights to live launching and how I feel like after 4 years I've finally found what aligns with me and my energy. 

Some people love live launching but for me I find that by the end of it I'm completley exhausted and feel like I need a holiday. This time around I did things a little different and ensured I listened to my body when I needed to rest, took time out for a hair appointment and pre-planned my content leading up to the launch.

Key Episode Takeaways:

• Launching with a masterclass
• Planning out content in advance
• Making time to prioritise myself and rest
• Why you should complete a launch debrief
• Surrounding yourself with a mentor or support duirng launch

If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.   

Follow me on Instagram  https://www.instagram.com/ashleybostonhq/  Check out episodes https://www.ashleybostonhq.com/podcast  

Find out more about how you can work with me https://www.ashleybostonhq.com  

Ash x

Are you planning on running an End of Financial Year sale? 

I've been seeing Facebook™ and Instagram™ ads popping up in my feed and what I am seeing are a lot of mistakes been made, I wanted to share with you some key strategies to implement into your marketing to maximise your sales and return on paid ads. 

Key episode takeaways:

• Set a date for your sale & promote it on social media
• Build your email list
• Choose the type of offer you will promote
• Focus on running paid ads to your warm audience
• Schedule your ads in advance
• The ads should reflect the products on sale and link directly to the product page
• Abandoned cart ads to capture your add to carts

Want to learn more about how to create a paid Facebook™ ad strategy for your business? Join Traffic Ads Mastery.

If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.  

Follow me on Instagram  https://www.instagram.com/ashleybostonhq/ Check out episodes  https://www.ashleybostonhq.com/podcast  

Find out more about how you can work with me  https://www.ashleybostonhq.com  

Ash x

Meta has announced new changes to Website Conversion Events. What does this mean?

• You won’t need to prioritise 8 Conversion events
• There is no need to turn on value sets to optimise for value
• The Aggregated Event Measurment tab will be removed, and I’ve already seen this within some ad accounts.
• You won’t be required to verify your domain
• Previously, you had to verify your domain to prioritise for Eeb Events to confirm you own it.
• This won’t be required. Although domain verification won’t be required, I still suggest you do this for domain and link ownership.
• There is no need to select a conversion domain under your ad creative tracking. This will no longer be required.

If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. 

KEY EPISODE TAKEAWAYS  Why the change of Podcast name Sharing exciting personal news  Follow me on Instagram  https://www.instagram.com/ashleybostonhq/  

Check out episodes  https://www.ashleybostonhq.com/podcast  

Find out more about how you can work with me  https://www.ashleybostonhq.com  Ash x

Welcome to Master Your Marketing Podcast. I am so excited to be relaunching the Podcast with a brand-new name.

I'm excited to be sharing more about online marketing strategies with you rather than just focusing on paid Facebook™ ads. I've been lucky to of worked with a range of different businesses, and I'm excited to share that knowledge with you.

Enjoy these conversations about different marketing strategies that you can implement and feel inspired by for your business. 

If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. 

KEY EPISODE TAKEAWAYS

• Why the change of Podcast name
• Sharing exciting personal news

Follow me on Instagram

https://www.instagram.com/ashleybostonhq/

Check out episodes

https://www.ashleybostonhq.com/podcast

Find out more about how you can work with me

https://www.ashleybostonhq.com

Ash x

When I first started as an Ad Manager I really felt like I was trying to figure it out all on my own. It felt challenging and lonely at times. Today there is a lot more support and communties that you can be apart of to help you along in your journey. 

I share in this episode my 3 things I wish I had implemented sooner when I started out, but we all learn along the way. I hope that one of these you will implement or help you to consider the type of business you would like to create. 

Key Episode Takeways:

• Joining a community or finding a Facebook™ Ad mentor
• Knowing what your strengths are so that you can hire your weaknesses
• Setting boundaries with your clients and yourself, plus learning to say NO when something doesn't feel right

If you loved the epsidoe, make sure you share this on Instagram stories and tag me @ashleybostonhq. 

Ash