This is a must-see episode, or at least listen-worthy,, as our guest, Pauric Brennan, goes where no micro-producer or buddy filmmaker goes, into the Heart of Darkness of the Mysterious world of.... promoting, distributing and, basically creating a target audience, so there is someone to watch your film once it has been produced.
The easy part is making the movie. Pauric's film "Don't Sell Me A Dog", a road-movie thriller was made in a frantically short amount of time with amazing ingenuity, from conception to execution and completion with a constant eye on the target audience wants and desires, so that what he can deliver meets expectations.