The Scrappy Business Owner

52 - The Scrappy Way to Start a Business – Part 2: Marketing


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Once you iron out all the logistics to starting your business, the next step is to start getting your business in front of the right people.

The truth is, your business will not be for everyone. Sure, we want everyone to spend money with us, but when we are promoting to everyone at the same time, you end up wasting valuable time, money and resources.

In this episode, I'm giving you practical ways to promote your business. From social media to business cards, we cover the most important things you need to be doing right away when you start your business.

Here are the resources I mentioned in this episode:

  • Find out who your ideal customer would be with this helpful Demographic Worksheet.

  • To receive step-by-step training on how to successfully promote your business in all areas of marketing (I.e. social media, email and website), purchase The Marketing How-To Guide here.

  • Have a plan on what you're going to post on social media with 30+ post ideas for FREE.

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And if you're looking for more tips and tricks on promoting your business on social media, follow me on Facebook and Instagram.

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The Scrappy Business OwnerBy Holly Jochims: Small Business Marketing