For the first episode of season two, we dive into a discussion of branding. We often hear the terms "brand" and "branding," but how many of us can really explain it? 

We know it relates to self-marketing, but we might not view it as relevant for us if we don't own a business or if we're not a public figure.

As Jeff Bezos says, ""Your brand is what other people say about you when you're not in the room." 

For this episode, branding expert Peter Wilken joins the Upskill Community to define a brand and gives listeners three key questions that they can use to discover/uncover what their brand is.

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