On this episode of Shoe In Show, Brent Barkin, Executive Vice President of ShipSigma, shares how brands can rethink shipping as more than just a cost. Drawing from his experience launching and scaling ShoeStation.com, along with leadership roles across retail, e-commerce, and logistics, Brent explains how data, carrier strategy, and operational discipline can unlock efficiency, improve margins, and support scalable growth. For footwear brands navigating today's complex supply chain, this conversation offers a practical look at turning logistics into a competitive advantage.

With special guest: Brent Barkin, Executive Vice President, ShipSigma Hosted by: Matt Priest, FDRA and Thomas Crockett, FDRA