Instagram hasn't exactly been pulling its weight lately—and after months of watching the needle barely move, I'm making a shift. In this episode, I'm walking you through my latest experiment: a story-driven strategy inspired by content creator Sarah Snow. We're talking bold hooks, visual storytelling, and why one reel a week might be enough to finally see traction. Plus: what's working (and not) in my garden, a few juicy search bar confessions, and the big reminder that AI can't fake meaning—but you can tell a story that actually sticks.

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