This week, Shekar, and guest host, Stephanie Doherty have the opportunity to speak with Mike Novosel, Industry Lead for Grocery, Gas & Convenience at Cardlytics. Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable. They partner with more than 1,500 financial institutions to run their rewards programs which gives them a secure view into where and when consumers are spending their money. They then use these insights to help marketers identify, reach and influence customers. The three discuss the unique view Cardlytics has into how and where consumers are spending their money, how the company simultaneously creates value for bankers, customers, and grocery marketers, the one consistent challenge created by Covid across all retailers, and much more!