My guest today is Kate Young, host, writer and producer of This Is Purdue, an award-winning podcast that highlights exciting stories of innovative Boilermakers and shares them with a global audience.

In this episode, Kate provides an inside look at how This Is Purdue came to be, how it fits into Purdue's overall content strategy, and key lessons learned along the way.

Key Takeaways:

• Starting a podcast as a hobby can give you valuable experience and open unexpected doors, like Kate's role hosting This Is Purdue.
• Consistency and social promotion are key to building awareness and audiences for a new podcast. Start small if needed, like monthly vs. weekly episodes.
• Feedback and impact stories, though rare, are powerful reminders of how podcasts can uniquely reach and resonate with listeners.
• Repurposing podcast audio and video into short-form social content expands reach and gives new entry points into the full episodes.
• Experiment with trends like memes and popular formats as inspiration for companion social content beyond repurposed clips.
• Research-focused episodes can showcase fascinating work happening at universities in an accessible way to various audiences.

Connect with Kate:

• LinkedIn: https://www.linkedin.com/in/kate-young-podcast/
• Twitter: @KateMYoung https://twitter.com/katemyoung
• Podcast: https://www.purdue.edu/podcast

Connect with John:

• LinkedIn: https://www.linkedin.com/in/johnazoni
• Website: https://unveild.tv
• Newsletter: https://unveild.tv/newsletter