On this week's Episode of Startup Diaries, Kyle sits down with Paul Waddy, Director of Paul Waddy Advisory Pty Ltd and Author of Shopify for Dummies. With over 12 years experience advising some of Australia's most successful online retailers, ranging from start-up to $150m+, Paul was named Number 2 in the Top 50 People in Ecommerce in 2021. Paul reveals his 15 | 20 | 30 rule, the one thing you must find, how to create a great online product, why e-commerce businesses fail, the most important trait a founder must have and much more! 0:00 - Introduction 0:00 - Introduction 1:25 - Paul's Journey 8:55 - The World Of E-Commerce 14:00 - 15 | 20 | 30 Rule. A Must Do! 20:40 - You Must Find This One Thing... 28:00 - How To Create A Great Product 46:15 - Why E-Commerce Businesses Fail 1:08:05 - One Piece Of Advice 1:11:40 - The Most Important Trait A Founder Must Have GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast  SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW PAUL: LINKEDIN | https://www.linkedin.com/in/paulwaddyecommerce 

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