Brian: And I’m Brian Hall. And today we’re talking about reader profile, the person or people for whom you are writing, which is a really powerful concept to spend some time on, preferably before you start writing, at least if it’s a big project.

I think this came up in the last conversation and your example was, I do B2B SaaS. If you’re in gaming, things might be a little different, something like that. I just want to talk more about that because of how useful it is to make those distinctions. 

And I guess the basic point I want to make about reader profile, and we’ll get into what it is and how you do it, but it should make your writing easier to produce.

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