Write While True

Lou: That actually transitions me to a question I have, which is what are the kinds of things that you’ve gotten out of it? In the past on this podcast, I’ve talked about there have been so many opportunities, customers, job opportunities, like things like that, that I’ve gotten out of it.

Glenn: Oh, Oh, 100%. I used to joke that I think my blog maybe has less than a hundred subscribers, but one of them was one of the VPs at my company. So how many subscribers is that worth to have their attention to spread ideas? 

Brian: We’re all three in that boat. I think of having not a massive audience, but having written stuff that helped us meet new people that we still talk to having written stuff that helped us find paying gigs and yeah, you’re right.

We talk to Glenn Stovall about his Substack and upcoming book about product thinking for engineers, called Own the Outcome.

Mentioned in the Podcast

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Brian: And today, once again, we’re talking about tools, but this time focus on tools for publishing and collaboration in writing, which is all a bit more complicated than what text editor do you use? 

So, to start at the simpler end of the spectrum, though, there’s blogging and then there’s publishing things like books and pamphlets and whatnot. So let’s talk first about blogging tools, publishing to the internet.

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Brian: I’m Brian Hall. And today, I can’t wait, we’re talking about writing tools, talking about your writing stack.

And we’ll actually spread this out over two episodes.

Today we’re talking about the idea phase, outlining, collecting notes, and drafting. So just the writing part. We’ll save publishing, editing, collaboration tools for a future episode.

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Lou: Today, I would actually like us to look back two episodes where we talked about reader profile, so writing towards a specific reader, and to maybe double-click on that a little and talk a little bit more about the archetype readers that you might be writing towards.

So a lot of the way I’ve come to think about this came from Amy Hoy. If you don’t know her, Amy Hoy, she’s one of the proprietors of the 30×500 e-course and methodology of product making.

Her idea is that if you have a $30 per month product, and you find 500 customers, that that would be enough to build a small business. And the way that she wants you to get towards that product is by creating educational content for the audience that you intend to serve with the product. And then you’re going to, along the way, find your product after having done this educational content.

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Brian: Today we’re talking about negative feedback.

Lou: Oh boy.

Brian: Yeah, yeah. No, this one’s gonna hurt. When you write something and you share it, and then somebody tells you that it’s absolute trash in some manner or another, and there’s really no avoiding it.

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Brian: And I’m Brian Hall. And today we’re talking about reader profile, the person or people for whom you are writing, which is a really powerful concept to spend some time on, preferably before you start writing, at least if it’s a big project.

I think this came up in the last conversation and your example was, I do B2B SaaS. If you’re in gaming, things might be a little different, something like that. I just want to talk more about that because of how useful it is to make those distinctions. 

And I guess the basic point I want to make about reader profile, and we’ll get into what it is and how you do it, but it should make your writing easier to produce.

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Lou: Hey, Brian. I wanted to start this episode by doing a little bit of a follow up to episode 48, where we talked about starting a collaboration. One of the things we ended with was doing a simple collaboration by just getting feedback on something you’re writing. And I wanted to talk to you about your thoughts on what to do with feedback.

Brian: Yeah, let’s do it, for sure. And to begin, the assumptions here are that you’re working on a piece of writing that you intend to iterate on. You’re going to revise this writing, you’re going to improve it. It might be a book, newsletter, blog post, something you care enough about to spend time on after you first put it out into the world for feedback.

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Brian: I’m building up my ability to do that by spending my mornings and my first sip of coffee, learning this framework. And at the same time, you got to watch out because learning a JavaScript framework is not writing per se. So that’s what I’ve been up to. And it’s felt productive and like it works toward my ultimate goal, my ultimate writing focused goal, but I haven’t been writing. So I’ve mixed feelings about that. 

And I guess I want to say, Lou, you went through the whole process of blogging for a long time and then taking on a book project or multiple book projects, writing the book, editing the books. Now you’re in the phase where you have to be marketing the book. I hope you’re marketing the book. Talk to me about writing goals in different phases of projects.

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Brian: I’m Brian Hall. And today we’re talking again about habits. In the last episode, we both set out some intentions to change our writing habits and establish a daily practice. Let’s check in on that. Lou, how did it go for you?

Lou: Not great, Brian. I did the habit none times.

Brian: Okay, not great. Remind us what you were going to do and tell us what happened.

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Brian: And so just getting yourself in position and getting started in this way tends to lead to more powerful, robust output. I guess I’ve reached the point where just by starting consistently every morning, I was cranking out a blog post a day for quite a while. And I guess that’s the other thing I’ll say too, is habits can come and go. You can lose a habit and it’s probably not helpful to beat yourself up about that because you can also regain them. If you’re in the middle of a sprint, you might write every single morning and you might produce quite a bit. And then you might finish that book or reach the end of that series of blog posts. And maybe you abandon your habit. It’s there to be reclaimed, I guess.

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