In this episode of “The Daily Author”, our guest Richard Weylman is the author of 100 Proven Ways To Acquire And Keep Clients For Life. He is also a consultant, and speaker renowned for his expertise in business strategy, customer experience, and marketing.

We discussed his approach to book marketing, which involves hiring multiple PR firms based on their strengths in different marketing channels, and ensuring that the promotion process is personalized and easy for endorsers.

We cover the importance of writing a book as if writing a letter to the reader and crafting a comprehensive marketing plan.

Please enjoy!

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