Weaving Your Reality

53: Taking Chances As A Multi-Passionate Creative, Demystifying YouTube Growth & Making $$$ On Lifestyle Design Products – AILEEN XU of Lavendaire


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Aileen Xu is a content creator, entrepreneur and artist of life. She makes videos, hosts a podcast, and created the Artist of Life Workbook and Daily Planner by Lavendaire. I originally found Aileen through her YouTube videos, and then we were connected by a mutual friend, Katie Dalebout. This conversation will give you a valuable behind-the-scenes glimpse into being a YouTuber and how to run a content business the smart way. We talk about:

 

  • How to grow a YouTube channel in 2019
  • What Aileen’s day-to-day as a content creator and YouTuber looks like
  • How she transitioned from music to lifestyle design
  • How long it took to grow her YouTube to a whopping 830K subscribers
  • The mistakes she made on YouTube before finding her true tribe
  • Being ok with being a multi passionate creative and entrepreneur
  • What the revenue streams of her business as a content creator are
  • The lessons she’s learned from creating sponsored content with brands
  • How she built a business that doesn’t depend on brand sponsorships
  • Aileen walks us through how she created the workbooks sold in her online shop and made it 50% of her overall revenue
  • What’s more effective – Facebook and Instagram ads or influencer promotion?
  • Why it’s vital to not obsess over your social media numbers
  • Aileen’s daily rituals to stay grounded
  • The most powerful lifestyle design exercise from the Artist Of Life Workbook that you can do right now
  • How to create healthy boundaries with social media
  • What the future of social media holds, according to Aileen

See all show notes on wokeandwired.com

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Weaving Your RealityBy Ksenia Avdulova

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