Jen Barkan is joined by OPT fan favorite Mike Lyon to talk about what we know is working as we head into 2026. 

From steady benchmarks and buyer behavior to why prospecting, personalization, and real human connection still win, this conversation is equal parts practical and motivating. If you’re wondering where to focus, how to stay confident, and what really moves the needle this year, this episode is for you.

Housekeeping

• February 9th is National OSC Day! Get Ready!

TITO Shoutout

• Brooke Bails at Trumark Homes – Consistent prospecting powerhouse who led her team in daily outbound calls and total call volume

Don’t Miss These Insights

• What you are and aren’t responsible for in this market
• Number of appts from aged leads account for WHAT percentage right now?!
• Failure is fertilizer
• Why your mind is your most valuable asset in online sales this year

Skills Check

1. Block 30 minutes of intentional time this week to sharpen your mental edge
2. Commit to one learning habit (podcast, audiobook, article) and make it consistent
3. Break your 2026 goals into clear weekly and daily outreach actions
4. Identify one backend task AI can streamline so you can spend more time with customers
5. Add one personalized touch to your follow-up that you’re not currently using