In this episode of UpSkill Talks branding expert Peter Wilken continues the discussion on branding. 

As Wilken said in the previous episode, branding is often overcomplicated by the people who control the information.

Peter delves more into the idea of "Who owns your brand?" As Jeff Bezos says, "Your brand is what people say about you when you're not in the room." Wilken mirrors some of this mindset, but also mentions you have some power over creating that perception that sticks in people's mind. A big part of that is keeping the promises you make to your customers.

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