Bonus Episode! 
 
What even is a brand strategy? Let’s talk about the big misconception about brand strategy and what it actually is!
 
Learn all about my new offer, <a href="https://brandstrategyblueprint.co/">Brand Strategy Blueprint</a>, the all-in-one-place Brand Strategy shortcut that doesn’t require you being (or hiring!) a strategist and designer.
 
Lets Connect:
<a href="https://www.instagram.com/nikkiarensman/" rel="noopener noreferrer" title="https://www.instagram.com/nikkiarensman/">Instagram</a>
<a href="https://www.facebook.com/nikkiarensman/" rel="noopener noreferrer" title="https://www.facebook.com/nikkiarensman/">Facebook</a>
<a href="https://www.nikkiarensman.com/" rel="noopener noreferrer" title="https://www.nikkiarensman.com/">Website</a>Lets Connect:
<a href="https://www.instagram.com/nikkiarensman/" rel="noopener noreferrer" title="https://www.instagram.com/nikkiarensman/">Instagram</a>
<a href="https://www.facebook.com/nikkiarensman/" rel="noopener noreferrer" title="https://www.facebook.com/nikkiarensman/">Facebook</a>
<a href="https://www.nikkiarensman.com/" rel="noopener noreferrer" title="https://www.nikkiarensman.com/">Website</a>

Bonus Episode! What even is a brand strategy? Let’s talk about the big misconception about brand strategy and what it actually is! Learn all about my new offer, Brand Strategy Blueprint, the all-in-one-place Brand Strategy shortcut that doesn’t require you being (or hiring!) a strategist and designer. Lets Connect: Instagram Facebook Website Lets Connect: Instagram Facebook Website

Bonus Episode! 
 
What even is a brand strategy? Let’s talk about the big misconception about brand strategy and what it actually is!
 
Learn all about my new offer, <a href="https://brandstrategyblueprint.co/" rel="noopener noreferrer">Brand Strategy Blueprint</a>, the all-in-one-place Brand Strategy shortcut that doesn’t require you being (or hiring!) a strategist and designer.
 
Lets Connect:
<a href="https://www.instagram.com/nikkiarensman/" title="https://www.instagram.com/nikkiarensman/" rel="noopener noreferrer">Instagram</a>
<a href="https://www.facebook.com/nikkiarensman/" title="https://www.facebook.com/nikkiarensman/" rel="noopener noreferrer">Facebook</a>
<a href="https://www.nikkiarensman.com/" title="https://www.nikkiarensman.com/" rel="noopener noreferrer">Website</a>Lets Connect:
<a href="https://www.instagram.com/nikkiarensman/" title="https://www.instagram.com/nikkiarensman/" rel="noopener noreferrer">Instagram</a>
<a href="https://www.facebook.com/nikkiarensman/" title="https://www.facebook.com/nikkiarensman/" rel="noopener noreferrer">Facebook</a>
<a href="https://www.nikkiarensman.com/" title="https://www.nikkiarensman.com/" rel="noopener noreferrer">Website</a>

53. What Is A Brand Strategy!?

Your brand isn’t just a logo—it’s a movement. Welcome to The Business of Branding, the podcast that helps you build a brand that stands out, speaks up, and scales with purpose.
Hosted by branding expert and entrepreneur Nikki Arensman, this show is packed with actionable strategies, expert insights, and founder stories that will transform the way you think about branding and business growth. Whether you’re just starting out or ready to take your brand to the next level, you’ll walk away from each episode with the tools and inspiration to build something that truly lasts.

We’re talking brand strategy, positioning, messaging, marketing, and the power of brand storytelling—all wrapped up in real, relatable conversations. Plus, we’re bringing in industry experts, successful founders, and creative minds who’ve built iconic brands to share their behind-the-scenes secrets.

If you’ve ever asked yourself:
• How do I make my brand stand out in a crowded market?
• What’s the secret to building brand loyalty?
• How do I find my brand voice and attract the right audience?
• Can I really turn my passion into a profitable brand?

Then guess what? You’re in the right place. The Business of Branding is your backstage pass to building a brand with impact—without the overwhelm.
Don't forget to rate, review, and subscribe to the show wherever you’re listening so you'll never miss an impactful episode!

Business

Entrepreneurship

Arts

Marketing

Design

Your brand isn’t just a logo—it’s a movement. Welcome to The Business of Branding, the podcast that helps you build a brand that stands out, speaks up, and scales with purpose. Hosted by branding expert and entrepreneur Nikki Arensman, this show is packed with actionable strategies, expert insights, and founder stories that will transform the way you think about branding and business growth. Whether you’re just starting out or ready to take your brand to the next level, you’ll walk away from each episode with the tools and inspiration to build something that truly lasts. We’re talking brand strategy, positioning, messaging, marketing, and the power of brand storytelling—all wrapped up in real, relatable conversations. Plus, we’re bringing in industry experts, successful founders, and creative minds who’ve built iconic brands to share their behind-the-scenes secrets. If you’ve ever asked yourself: • How do I make my brand stand out in a crowded market? • What’s the secret to building brand loyalty? • How do I find my brand voice and attract the right audience? • Can I really turn my passion into a profitable brand? Then guess what? You’re in the right place. The Business of Branding is your backstage pass to building a brand with impact—without the overwhelm. Don't forget to rate, review, and subscribe to the show wherever you’re listening so you'll never miss an impactful episode!

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53. What Is A Brand Strategy!?

53. What Is A Brand Strategy!?