Motherhood and entrepreneurship often become a mirror for each other. In this episode, we dive into the polarity of both of them and how to shift perspective if you begin to feel the overwhelm of either.

We are joined by Jen Szpigiel, the founder and CEO of Becoming Iconic, a 7 figure global business & leadership brand that elevates entrepreneurs who desire to create a 7 figure legacy. Jen recently lost access to all of her social media accounts and talks us through what that has been like and how she approached moving forward from ground zero when it came to her ‘following’ - spoiler alert: its realllyyyy good. Jen is a wealth of knowledge and inspiration for anyone building their own empire (especially Moms!) and how to stay in a state of abundance through the ebbs and flows.

Episode highlights:

02:40 - Jen’s journey as a mom that made her decide to start her own business

06:05 - First time mom Nikki and why she decide to sell her clothing line

10:00 - Changes in family set up over the generation

20:45 - Jen’s social media strategy and how she handled losing all of her social media handles

32:27 - The difference of “just” showing up vs showing up “intentionally”

40:18 - Setting up boundaries for your social media content and finding the best platform for you and your business

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How can you stand out as an authority brand in a saturated market?

So excited to connect with another fellow Brand Strategy gal, Steph Weber who is the CEO of The Weber Co - a full-service brand coaching & done-for-you agency.

Today, Steph brings a fresh perspective on what it means to build an Authority Brand and how to carve out YOUR space on the internet. We dive into why knowing your vision is so important, the things to get started on right away to build a strong brand foundation and how messaging and knowing who your ideal avatar is impacts the longevity of your business.

More About Steph and The Weber Co. through their website www.theweberco.com

Connect with Steph via Instagram @stephnweber

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Struggling on generating consistent leads and generating them as paid clients? A few days ago I polled my Instagram audience for best topics to record for solo episode and as per your request I’ve come with this helpful topic to help you. Generating leads is just one of the struggles of entrepreneurs and converting them to sales is just another. I dive into the different types of leads I am always aware of and the different ways that I generate both client & customer leads. I focus a lot on how I do this in a really simple way that is efficient because.. you know, mom life!

Episode highlights:

01:33 - Current social media platforms I’m on and other future content plans

06:14 - My definition of clients and customers

08:21 - My lead generation mechanism for growing my email list

12:48 - My low ticket funnel and how it helped grow both my Instagram audience and my business

21:05 - My second lead generation mechanism and how it converts audience into my email list, paid low ticket funnel customers and wider audience and following growth.

Take a peek at Brand Identity Breakthrough that I referenced a few times in the episode!

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This episode is.... amazing. To be honest, I was personally taking notes during several moments while simultaneously prepping the next question for Brandi.

I am excited to introduce you to Brandi Mowles - a mama and marketing genius who has scaled her business to 7-figures in just under 2 years while keeping her team small and mighty (just 3 people, including herself!). She is all about simple systems and CONSISTENCY - which has paid off immensely for her and can for you too.

In this episode, she shares about her own business structure, how she consistently brings in monthly revenue through her launch methods, and how you can implement this in your own biz.

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brandimowles.com

IG: @brandimowles

Million Dollar Training

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Quick solo mini-episode from my car! I did an IG Live and wanted to share it here on the podcast because the content itself is really actionable!

In this episode, I am sharing the #1 thing you have to know about your ideal client if you want to create sell-out offers that they GOTTA HAVE! I also include examples and ways to implement this so you can start applying it to your messaging and business right away!

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This week we are welcoming Holly Haynes to the show and get ready...because it's packed with tips and tricks to maximize your time and make the most out of the hours you're working in a day! Holly has built a successful business while working on a super part-time schedule and growing her family.

What I love so much about this conversation are her clear actionable tips that can be tested out and applied to your work schedule if you're needing to reduce your hours spent at the computer!

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Connect with Holly:

Hollymariehaynes.com

IG: @holly_marie_haynes

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User Generated Content (aka UGC) is one of the best ways to get your audience excited and sharing your products or services. Elizabeth McNevins is the founder of Sociale Agency where she daily witnesses all the ways the UGC is giving her clients a major return on their time & money by amplifying sales. Whether it's through paid advertising or organic content, there are tons of opportunities here!

In this episode, we break down what UGC is and Elizabeth shares lots of examples so that you can start creating for your own business and reaping the benefits. There is also a Free Checklist with 27 hacks to unlock the power of user generated content that has your name all over it!

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Connect with Elizabeth:

socialeconsulting.com

Authentic Ad Accelorator

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Stephanie is the Co-Founder of Socialfly and Entreprenista, alongside her business partner, Courtney Spritzer. For the last decade, they have built their businesses from the ground up through networking and community building.

If anyone knows the value of having a community, it's Stephanie! She and I connected through a networking group during 2020 and totally hit it off, sharing about our ups and downs as female founders and how we wished we had a strong community for guidance, support (and let's be honest, to vent!) when we got started many years ago. When Stephanie told me she was going to create this community, I was so excited to become a member! In this episode, we will dive into Stephanie's background and how she got started and share more info about the community she is building and the importance of connection when you're trying to grow and scale your business.

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Connect with Stephanie:

Sign-up For The League

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What mom doesn't agree that putting toxic polish on our little's fingers is a bad choice - and that there must be a better product?! This was exactly Melanie Hurley's thoughts 13 years ago when she had an a-ha moment that sparked the birth of Piggy Paint. Melanie is a mom of 2 and over the last decade has changed the nail polish industry for good.

Listen in to learn how she got started, where the name piggy paint came from, and how she stays inspired to keep expanding the business!

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Connect with Melanie:

piggypaint.com

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For Laura Taylor, starting Mingle Mocktails was a no-brainer decision for her. After seeing how alcohol was affecting her life she embarked on a sober journey and was frustrated at the lack of alcohol-free drink options that didn't scream 'I'M NOT DRINKING!'. After some research, she dove in on creating Mingle Mocktails and hasn't looked back.

Laura shares her story, her struggles, and how her path to becoming an entrepreneur allowed her to truly own her power and her truth in living an Alcohol-Free lifestyle!

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Connect with Laura:

www.minglemocktails.com

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