The Business of Branding

71. Motherhood & Business, Losing Your Social Media & Becoming Iconic with Jen Szpigiel


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Motherhood and entrepreneurship often become a mirror for each other. In this episode, we dive into the polarity of both of them and how to shift perspective if you begin to feel the overwhelm of either.


We are joined by Jen Szpigiel, the founder and CEO of Becoming Iconic, a 7 figure global business & leadership brand that elevates entrepreneurs who desire to create a 7 figure legacy. Jen recently lost access to all of her social media accounts and talks us through what that has been like and how she approached moving forward from ground zero when it came to her ‘following’ - spoiler alert: its realllyyyy good. Jen is a wealth of knowledge and inspiration for anyone building their own empire (especially Moms!) and how to stay in a state of abundance through the ebbs and flows.


Episode highlights:

02:40 - Jen’s journey as a mom that made her decide to start her own business

06:05 - First time mom Nikki and why she decide to sell her clothing line

10:00 - Changes in family set up over the generation

20:45 - Jen’s social media strategy and how she handled losing all of her social media handles

32:27 - The difference of “just” showing up vs showing up “intentionally”

40:18 - Setting up boundaries for your social media content and finding the best platform for you and your business

Lets Connect:

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Facebook

Website



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The Business of BrandingBy Nikki Arensman

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