How can you stand out as an authority brand in a saturated market?
 
So excited to connect with another fellow Brand Strategy gal, Steph Weber who is the CEO of The Weber Co - a full-service brand coaching & done-for-you agency.
Today, Steph brings a fresh perspective on what it means to build an Authority Brand and how to carve out YOUR space on the internet. We dive into why knowing your vision is so important, the things to get started on right away to build a strong brand foundation and how messaging and knowing who your ideal avatar is impacts the longevity of your business.
 
More About Steph and The Weber Co. through their website <a href="http://www.theweberco.com/">www.theweberco.com</a>
Connect with Steph via Instagram <a href="https://www.instagram.com/stephnweber/">@stephnweber</a>Lets Connect:
<a href="https://www.instagram.com/nikkiarensman/" rel="noopener noreferrer" title="https://www.instagram.com/nikkiarensman/">Instagram</a>
<a href="https://www.facebook.com/nikkiarensman/" rel="noopener noreferrer" title="https://www.facebook.com/nikkiarensman/">Facebook</a>
<a href="https://www.nikkiarensman.com/" rel="noopener noreferrer" title="https://www.nikkiarensman.com/">Website</a>

How can you stand out as an authority brand in a saturated market? So excited to connect with another fellow Brand Strategy gal, Steph Weber who is the CEO of The Weber Co - a full-service brand coaching & done-for-you agency. Today, Steph brings a fresh perspective on what it means to build an Authority Brand and how to carve out YOUR space on the internet. We dive into why knowing your vision is so important, the things to get started on right away to build a strong brand foundation and how messaging and knowing who your ideal avatar is impacts the longevity of your business. More About Steph and The Weber Co. through their website www.theweberco.com Connect with Steph via Instagram @stephnweber Lets Connect: Instagram Facebook Website

How can you stand out as an authority brand in a saturated market?
 
So excited to connect with another fellow Brand Strategy gal, Steph Weber who is the CEO of The Weber Co - a full-service brand coaching &amp; done-for-you agency.
Today, Steph brings a fresh perspective on what it means to build an Authority Brand and how to carve out YOUR space on the internet. We dive into why knowing your vision is so important, the things to get started on right away to build a strong brand foundation and how messaging and knowing who your ideal avatar is impacts the longevity of your business.
 
More About Steph and The Weber Co. through their website <a href="http://www.theweberco.com/" rel="noopener noreferrer">www.theweberco.com</a>
Connect with Steph via Instagram <a href="https://www.instagram.com/stephnweber/" rel="noopener noreferrer">@stephnweber</a>Lets Connect:
<a href="https://www.instagram.com/nikkiarensman/" title="https://www.instagram.com/nikkiarensman/" rel="noopener noreferrer">Instagram</a>
<a href="https://www.facebook.com/nikkiarensman/" title="https://www.facebook.com/nikkiarensman/" rel="noopener noreferrer">Facebook</a>
<a href="https://www.nikkiarensman.com/" title="https://www.nikkiarensman.com/" rel="noopener noreferrer">Website</a>

70. The Foundations of Being An Authority Brand with Steph Weber of The Weber Co.

Your brand isn’t just a logo—it’s a movement. Welcome to The Business of Branding, the podcast that helps you build a brand that stands out, speaks up, and scales with purpose.
Hosted by branding expert and entrepreneur Nikki Arensman, this show is packed with actionable strategies, expert insights, and founder stories that will transform the way you think about branding and business growth. Whether you’re just starting out or ready to take your brand to the next level, you’ll walk away from each episode with the tools and inspiration to build something that truly lasts.

We’re talking brand strategy, positioning, messaging, marketing, and the power of brand storytelling—all wrapped up in real, relatable conversations. Plus, we’re bringing in industry experts, successful founders, and creative minds who’ve built iconic brands to share their behind-the-scenes secrets.

If you’ve ever asked yourself:
• How do I make my brand stand out in a crowded market?
• What’s the secret to building brand loyalty?
• How do I find my brand voice and attract the right audience?
• Can I really turn my passion into a profitable brand?

Then guess what? You’re in the right place. The Business of Branding is your backstage pass to building a brand with impact—without the overwhelm.
Don't forget to rate, review, and subscribe to the show wherever you’re listening so you'll never miss an impactful episode!

Business

Entrepreneurship

Arts

Marketing

Design

Your brand isn’t just a logo—it’s a movement. Welcome to The Business of Branding, the podcast that helps you build a brand that stands out, speaks up, and scales with purpose. Hosted by branding expert and entrepreneur Nikki Arensman, this show is packed with actionable strategies, expert insights, and founder stories that will transform the way you think about branding and business growth. Whether you’re just starting out or ready to take your brand to the next level, you’ll walk away from each episode with the tools and inspiration to build something that truly lasts. We’re talking brand strategy, positioning, messaging, marketing, and the power of brand storytelling—all wrapped up in real, relatable conversations. Plus, we’re bringing in industry experts, successful founders, and creative minds who’ve built iconic brands to share their behind-the-scenes secrets. If you’ve ever asked yourself: • How do I make my brand stand out in a crowded market? • What’s the secret to building brand loyalty? • How do I find my brand voice and attract the right audience? • Can I really turn my passion into a profitable brand? Then guess what? You’re in the right place. The Business of Branding is your backstage pass to building a brand with impact—without the overwhelm. Don't forget to rate, review, and subscribe to the show wherever you’re listening so you'll never miss an impactful episode!

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70. The Foundations of Being An Authority Brand with Steph Weber of The Weber Co.

70. The Foundations of Being An Authority Brand with Steph Weber of The Weber Co.

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