The Business of Branding

By Nikki ArensmanBusiness Entrepreneurship Arts Marketing Design

The Business of Branding episodes

August 17, 2021 44. Going All In On Your Business & Organically Selling Through Instagram with Tori Overmeyer
In this episode, I am chatting with Tori Overmeyer and unless you're brand new here, you have probably heard me mention Tori in some capacity. She is a friend and client who I have had the pleasure of watching go from a Hair Stylist wanting to supplement her income to building a Thriving Online Coaching Business.

We talk about why your clients are just as lucky to work with you as you are to work with them and how to organically sell through Instagram (that doesn't always include being an entertainer through reels!).

Lets Connect:
Instagram
Facebook
Website

Connect with Tori in these ways:
Instagram: @thewholetori
thewholetori.com
Free Hashtag Workbook + Caption Calendar
Free Create Your Own Captivating Offer
Lets Connect:
Instagram
Facebook
Website

45 min
August 10, 2021 43. How To Build A Baby-Proof Business & The Value of High Ticket Offers with Yael Bendahan
It wasn't until Yael had her 4th baby boy that she realized it was time to restructure her business to fit her lifestyle of being a new mama of 4. She has now built a full system that helps other mama's and soon-to-be mama's create a business that doesn't have to come to a screeching halt when you find yourself changing 10,000 diapers a day.

Listen in to learn when she decided to take the leap into building an online business, how she is running a high ticket group program that works for her, and still managing to be a present, loving mother to her 5 children!

Lets Connect:
Instagram
Facebook
Website

Connect with Yael:
yaelbendahan.com
Yael's Facebook
Yael's Instagram
Yael's Accelerator
20 Ways to $10k Training
Lets Connect:
Instagram
Facebook
Website

55 min
August 04, 2021 42. How To Work Less and Make More with Sarah Masci
Let's talk Day Rates and VIP Days in your business! If this is something you have considered, you've got to give this one a listen.

Sarah Masci is the creator of Day Rate Mastery and has taught tons of women how to shift their business from hourly rates that make projects drag on way too long to working less hours and reaching 5-figure months.

Sarah dishes out the details on how she shifted her own design business to the day-rate model and how you can do it too!

Lets Connect:
Instagram
Facebook
Website

sarahmasci.com
IG: @brackenhousebranding
Free Masterclass
Facebook Group
Lets Connect:
Instagram
Facebook
Website

37 min
July 20, 2021 41. How To Create Offers That Sell, Regardless Of Price with Stephanie Obi
Stephanie Obi is paving the path for women in Nigeria to begin building wealth like they haven't had access to before. Through her courses and platforms she has created a structured system to launching courses that sell, regardless of the price. So, its time to drop the story about why you can't charge a certain amount of money and instead start creating offers that your audience NEEDS with her method.

Lets Connect:
Instagram
Facebook
Website

You Can Find Stephanie Here:

Website: https://www.stephanieobi.com/
TrainQuarters Website: https://www.trainquarters.com/app/

Instagram: https://www.instagram.com/stephobi/
TrainQuarters Instagram: https://www.instagram.com/trainquarters/

Facebook: https://www.facebook.com/stephanieobiofficial/
TrainQuarters Facebook: https://www.facebook.com/trainquarters/

LinkedIn: https://www.linkedin.com/in/stephanieobi
Lets Connect:
Instagram
Facebook
Website

41 min
July 20, 2021 41. How To Create Offers That Sell, Regardless Of Price with Stephanie Obi
Stephanie Obi is paving the path for women in Nigeria to begin building wealth like they haven't had access to before. Through her courses and platforms she has created a structured system to launching courses that sell, regardless of the price. So, its time to drop the story about why you can't charge a certain amount of money and instead start creating offers that your audience NEEDS with her method.

Lets Connect:
Instagram
Facebook
Website

You Can Find Stephanie Here:

Website: https://www.stephanieobi.com/
TrainQuarters Website: https://www.trainquarters.com/app/

Instagram: https://www.instagram.com/stephobi/
TrainQuarters Instagram: https://www.instagram.com/trainquarters/

Facebook: https://www.facebook.com/stephanieobiofficial/
TrainQuarters Facebook: https://www.facebook.com/trainquarters/

LinkedIn: https://www.linkedin.com/in/stephanieobi

0 min
July 13, 2021 40. How To Get Organized & Save A TON of Time As An Entrepreneur with Dara Sklar
In this episode, I am chatting with Dara Sklar whose mission is to help save you from the digital clutter that is slowing you down in business. Think: messy files, manual systems that need to be automated, and lost passwords!

She is bringing a bunch of tips and tricks that you can implement today (without feeling like you need to clean up yesterday's mess!) so that you can become a recovering digital hot mess like me!

Lets Connect:
Instagram
Facebook
Website

Get In Touch with Dara:
learn.withdara.com
facebook.com/withdara
instagram.com/withdara
Lets Connect:
Instagram
Facebook
Website

48 min
July 06, 2021 39. What Happens Right Before An Uplevel in Business with Sharon Spano
Finally, we're beginning to bring on some guests to the Business of Branding Podcast! So excited to introduce some incredible women to you.

Our first guest is Sharon Spano, she holds a PHD in Human and Organizational Systems, is the author of The Pursuit of Time and Money and host of The Other Side of Potential Podcast.

Sharon and I go DEEP on what happens right before you're about to uplevel in your business, things you can do to re-ground yourself in your work and how to practice a bit of work/life balance as a modern working woman.

Lets Connect:
Instagram
Facebook
Website

Get In Touch with Sharon:
[email protected]
https://www.facebook.com/drsharonspano
https://sharonspano.com/
Buy Her Book: https://thetimemoneybook.com
Lets Connect:
Instagram
Facebook
Website

51 min
July 06, 2021 39. What Happens Right Before An Uplevel in Business with Sharon Spano
Finally, we're beginning to bring on some guests to the Business of Branding Podcast! So excited to introduce some incredible women to you.

Our first guest is Sharon Spano, she holds a PHD in Human and Organizational Systems, is the author of The Pursuit of Time and Money and host of The Other Side of Potential Podcast.

Sharon and I go DEEP on what happens right before you're about to uplevel in your business, things you can do to re-ground yourself in your work and how to practice a bit of work/life balance as a modern working woman.

Lets Connect:
Instagram
Facebook
Website

Get In Touch with Sharon:
[email protected]
https://www.facebook.com/drsharonspano
https://sharonspano.com/
Buy Her Book: https://thetimemoneybook.com

0 min
June 29, 2021 38. Reasons Why Your Audience Isn't Buying
Soooo you're building your audience but they aren't actually converting into sales?

Hmm...It could be because of some of the reasons shared here in this episode like you're overcomplicating the buying process or MAYBE they just don't know HOW to work with you?

Let's talk about how to eliminate decision fatigue and get to a quick YES or NO answer from your audience.

Check out my new free training, How You Can Build An Audience That Is Ready To Buy!

Lets Connect:
Instagram
Facebook
Website
Lets Connect:
Instagram
Facebook
Website

11 min
June 22, 2021 37. How To Raise Your Prices and Feel Good About It
Let's quick chat about how you know when it is time to raise your pricing and how to go about doing that while still feeling good about it.

I get clients asking me all the time -- how do I raise my prices?! You just do it.

But first, you have to do a couple of other things like getting a pulse check on yourself and WHY you're raising prices. And then, do it with class.

I also share a few action steps you can take today so you can start earning more money and maybe even have a little quick cash injection in your business!

Check out my new free training, How You Can Build An Audience That Is Ready To Buy!

Lets Connect:
Instagram
Facebook
Website
Lets Connect:
Instagram
Facebook
Website

13 min

About The Business of Branding

From the publisher's feed

Your brand isn’t just a logo—it’s a movement. Welcome to The Business of Branding, the podcast that helps you build a brand that stands out, speaks up, and scales with purpose.