The Business of Branding

By Nikki Arensman

Your brand isn’t just a logo—it’s a movement. Welcome to The Business of Branding, the podcast that helps you build a brand that stands out, speaks up, and scales with purpose.

Hosted by branding expe... more

4.8

3434 ratings

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FAQs about The Business of Branding:

How many episodes does The Business of Branding have?

The podcast currently has 80 episodes available.

The Business of Branding episodes:

January 18, 2022 61. Writing Emails That Do The Selling For You ALL YEAR LONG with Brittany Long
Former middle school teacher turned email copywriter, Brittany Long, is changing the way business owners look at their email list. She owns an evergreen email agency called Win With Systems and helps business owners make the most out of their email list through automated, on-going, year long email sequences that do the selling (and nurturing!) for you.

After a cancer scare, she realized just how valuable her time is, and perhaps it wasn't best spent inside the classroom. After trying out 27 different side hustles, she found the thing that not only creates massive growth for her clients but follows her truth which is freedom on Friday for everyone!

Tune in for her best tips on how to get started writing consistent emails to your list.

Lets Connect:
Instagram
Facebook
Website

Connect with Brittany:
IG: @thequeenofevergreen
winwithsystems.com
Welcome and Wow Course
Lets Connect:
Instagram
Facebook
Website

...more
25min
January 11, 2022 60. Growing Your Team & Your Intellectual Property through Trademarking with Lauren Boyd
Lauren Boyd left her corporate job in business law to start her own Legal Firm. Through her practice, Guide My Business, Lauren empowers entrepreneurs to build a strong foundation for their businesses through relationship-focused legal advice.

We dive deep into her hiring process (an unintentional but super powerful conversation!) and then Lauren answers hot questions about trademarking - like, should you consider doing a trademark search before you start a brand design process?! If you want to learn how to grow your team and your business's intellectual property, this is the episode for you!

Also! Lauren is hiring for full-time and part-time attorneys to join her growing team. These are fully remote positions! Reach out to her for more details.

Lets Connect:
Instagram
Facebook
Website

Connect with Lauren:
IG: @guidemybusiness & @thelaurenboyd
Website: thelaurenboyd.com & guidemybusiness.co
Shop: thelaurenboyd.com/shop
Lets Connect:
Instagram
Facebook
Website

...more
45min
November 30, 2021 59. How To Build A Recognizable Brand With A Solid Foundation with Maureen Mwangi
Maureen was raised by her entrepreneur parents in Kenya - she quickly realized entrepreneurship was not very common in her community and that her beliefs were different than others around her because of it.

Maureen's brainpower is behind some of the brands you know and love like Chobani, Loreal, and Dove. Maureen’s zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth.

This episode is a MUST LISTEN if you are at any stage (idea stage - thriving stage in the market) of a product-based business... but also if you just want to be blown away by killer marketing tips!

Lets Connect:
Instagram
Facebook
Website

Connect with Maureen:
www.startwardconsulting.com
Product Profit Lab
Big Brand Academy
Facebook

Lets Connect:
Instagram
Facebook
Website

...more
43min
November 16, 2021 58. Creating Experiences Through Your Life & Work with Donatella Arpaia
Donatella Arpaia spent her summers in Italy, was quite literally raised in a restaurant, and at the age of 27 - ditched her career in Law to follow in her family's footsteps and open up her first Restaurant.

She is now a mom of 3, a regular judge on Food Network's Iron Chef, and has years and years of insight that she shares in this episode.

From being young and naive living her dreams in New York City while she built her career, to pivoting during the pandemic, to now putting her health and self-care first... this episode is a must-listen if you want to be inspired and uplifted...and also if you like meatballs!

Lets Connect:
Instagram
Facebook
Website

Connect with Donatella:
donatella.com
@donatellaarpaia

Lets Connect:
Instagram
Facebook
Website

...more
53min
November 09, 2021 57. How To Be Legally Protected In Your Business From Day One with Berkley Sweetapple
Listen in to hear how Berkley went from Law School to litigation career to then being the go-to legal support system for women in these online communities she joined. Ultimately this has led her to opening up her own legal practice and helping women be legally educated and covered in their business from the very start. She shares her Top 5 must-haves to be legally protected and a peek into her work/life balance of being a mom and an entrepreneur.

Lets Connect:
Instagram
Facebook
Website

Connect with Berkley:
berkleysweetapple.com
@berkleysweetapple
Lets Connect:
Instagram
Facebook
Website

...more
53min
November 02, 2021 56. Why Having A Strong Foundation Matters for Marketing with Emily Hirsh
This episode is filled with so many good tips if you are just getting started with marketing in your business. We talk about why having a strong foundation is truly the #1 thing you can do for your business and Emily also breaks down her unique 5-step marketing system called The Not For Lazy Marketers Process.

Lets Connect:
Instagram
Facebook
Website

Connect with Emily:
hirshmarketing.com
Hirsh Marketing Podcast
IG: @emilyhirsh
Lets Connect:
Instagram
Facebook
Website

...more
33min
October 26, 2021 55. Common Bookkeeping Mistakes and How To Avoid Them with Annie Hillman of Atlas Bookkeeping
In this episode, I'm chatting with Annie Hillman who is the founder of Atlas Bookkeeping, a full-service bookkeeping agency that is on a mission to make financials... fun?!!

We dive into some of the common bookkeeping mistakes when you're DIY'ing it, how to know when it is time to hire a bookkeeper, and we chat a little bit about the different stages of your business and what that might mean for your profits.

Lets Connect:
Instagram
Facebook
Website

Connect with Annie:
@atlasbookkepingco
atlasbookkeepingco.com
Free Bookkeeping Basics Guide
Lets Connect:
Instagram
Facebook
Website

...more
31min
October 19, 2021 54. How To Figure Out What You Want and Hold A BIG Vision For Your Future with Cindy Gallop
With 35 years in the advertising industry before leaving corporate and going out on her own, Cindy Gallop knows a thing or two about how to figure out WHAT to be doing with your work and how to think BIG from the very beginning. She said that everything amazing in her life has happened by accident and she lives by the mantra: Do Interesting Things and Interesting Things Will Happen.

Cindy is the founder of Make Love Not Porn, which is on a mission to help end rape culture through sex education and sexual exploration. She shares incredible tips from a successful entrepreneur lens and an advocate for going all-in on yourself.

Lets Connect:
Instagram
Facebook
Website

Connect with Cindy:
MLNP IG - @makelovenotporn
MLNP Twitter - @makelovenotporn
Cindy's IG - @cindygallop
Cindy's Twitter - @cindygallop
Facebook
makelovenotporn.tv

Lets Connect:
Instagram
Facebook
Website

...more
43min
October 14, 2021 53. What Is A Brand Strategy!?
Bonus Episode!

What even is a brand strategy? Let’s talk about the big misconception about brand strategy and what it actually is!

Learn all about my new offer, Brand Strategy Blueprint, the all-in-one-place Brand Strategy shortcut that doesn’t require you being (or hiring!) a strategist and designer.

Lets Connect:
Instagram
Facebook
Website
Lets Connect:
Instagram
Facebook
Website

...more
23min
October 12, 2021 52. Integrating Your Human Design Into Your Business Model with Jamie Palmer
Jamie Palmer is here for this week's episode and she is an expert at integrating human design into all the ways you grow and scale your business - from aligned offer creation to team building. If you've ever felt like you're not sure if the business model you are creating is THE ONE for you or maybe you can't figure out why one part of your new offer isn't feeling 100%, tune in.

Jamie is an online marketing strategist and business coach who works with driven entrepreneurs to focus on one signature program to grow and scale their online business. In this episode, we chat about the different types of human design and the biggest lessons we have both learned about creating awesome offers.

Lets Connect:
Instagram
Facebook
Website

Connect with Jamie:
jamielpalmer.com
instagram.com/jamielpalmer
Business Design With Human Design Workshop
Lets Connect:
Instagram
Facebook
Website

...more
49min

FAQs about The Business of Branding:

How many episodes does The Business of Branding have?

The podcast currently has 80 episodes available.