Rest Tech innovator Shalece Daniels previously built and operated a seven-figure real estate investment and property management firm, coached multiple seven-figure businesses on scaling, then stepped fully into her zone of genius as an executive rest coach. Shalece created FLOW, an AI rest-tech assistant for organisations, and delivers corporate rest workshops that upgrade meeting norms, cut decision fatigue, and protect recovery time.

• 90-Second Reset: Emotions metabolise in 90 seconds. Shalece's method uses specific tools (e.g., Mind Fold, bubble-blowing) to reset the nervous system from "fight or flight" to "rest and digest," enabling clearer thinking.
• Data-Driven Proof: A smart ring tracks Key Relaxation Indicators (KRIs) like heart rate and HRV. This anonymised data proves the program's effectiveness to corporate clients, overcoming a key sales hurdle.
• Referral-Based Growth: The business grew from personal burnout and a Costa Rica sabbatical. Referrals from initial clients and a vocal advisory board were the primary drivers for landing larger corporate contracts.
• Respectful Disagreement: A discussion on DEI and immigration highlighted how personal experience shapes perspective, reinforcing the need for tools to manage emotional triggers and maintain respectful dialogue.

• High-pressure work environments keep leaders in a "fight or flight" (sympathetic) state, which impairs decision-making.
• The goal is to shift into the "rest and digest" (parasympathetic) state, creating the mental space for clear, strategic thinking.

• The method is based on Dr. Jill Bolte-Taylor's research: emotions metabolise in 90 seconds.
• Key Tools & Rationale:
• Mind Fold: An eye mask that blocks light while eyes remain open. The brain's confusion triggers an automatic reset.
• Bubble Blowing: Exhaling longer than inhaling activates the vagus nerve, lowering heart rate and inducing calm.
• Acupressure Wristband: Stimulates the P6 nerve to reduce anxiety.
• Foot Roller: Activates nerve endings in the feet for discreet, bottom-up grounding.
• Personalised Approach: The method is tailored to the individual ("N=1"), requiring participants to find the 1–3 tools that work best for their nervous system.

• Key Relaxation Indicators (KRIs): A smart ring tracks vital signs (e.g., heart rate, HRV) to provide objective data.
• Corporate Dashboard: Anonymised data from all participants is aggregated into a dashboard.
• Why it matters: This data-driven proof overcomes the "how do I know it works?" question from corporate clients, enabling the program's sale and adoption.

• Origin: The method was developed after Shalece experienced burnout and took a sabbatical in Costa Rica.
• Initial Growth: Spread organically through referrals from a personal network who noticed a positive change.
• Scaling: A vocal advisory board and speaking engagements helped attract larger corporate clients.
• Program Delivery: Includes a physical kit, video exercises via QR code, and a tiered service model.

• A discussion on DEI and immigration highlighted how personal experience shapes perspective.
• Key Insight: Acknowledging that everyone is "triggered" by different inputs underscores the value of having tools to manage emotional responses and maintain respectful dialogue.

Graham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com